Hilton National East Midlands Airport Hotel Junction 24 Ashby Road Castle Donington Derby DE74 2YW Data via plota.co.uk

26/01053/ADC - Advertisement Consent Validated

Proposal

Display of 4no. high level internally illuminated fascia signs, 1no. internally illuminated two-sided entrance sign, 2no. high level internally illuminated lettering sign, 1no. non-illuminated lettering sign and 1no. non-illuminated entrance plaque sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
14 Aug 2026
✓
Validated
15 Sept 2026
✓
Consultation
21 Sept 2026
Decision
Expected by 10 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 9 Nov 2026, from recent advertisement consent across the UK.

Comments are open until 19 Oct 2026

Comment on this application ↗

Site constraints 3

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Agricultural land, grade 3b, surveyed
Not best and most versatile land (grades 1, 2 and 3a). Source: Natural England's post-1988 ALC field survey (Cambridge). Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Survey report ↗
National infrastructure project about 110 m away: East Midlands Gateway Rail Freight Interchange
The site is about 110 m from the project boundary. Rail freight interchange, decided. The project page says whether consent was granted. Also within 2 km: East Midlands Gateway Phase 2 (examination closed, recommendation due, about 482 m); East Midlands Gateway Rail Freight Interchange Material Change (examination closed, recommendation due, about 1261 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
DE74 2YW
Received
14 Aug 2026
Validated
15 Sept 2026
Ward
Daleacre Hill
Parish
Kegworth
Case officer
Show
Target decision
10 Nov 2026
Applicant
Show
Agent
Cerda Planning Limited

Decision outlook

Day 23 of the 56-day target. Councils usually decide advertisement consent by day 55.

Day 2333 days to the 56-day target
67%decided within 8 weeks
87%approved
9,937decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in North West Leicestershire to go on. North West Leicestershire decision record →

Public comments

1comment received
1 neutral

Last counted 7 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15135346
Planning Portal ref
PP-15135346
Consultation
21 Sept 2026
Comments by
19 Oct 2026
Statutory expiry
10 Nov 2026
Env. assessment
No
North West Leicestershire
Planning Authority Score
4.6/10
Below average
#170 of 296 councils
Relevant to this application:
Other decisions

North West Leicestershire is slower than most councils at deciding householder applications, ranking #211 out of 296. 51% of applications have the time limit extended, above the 41% national average. Householder applications are more likely to be approved here than most councils, with a 97% approval rate vs 90% nationally.

More permissive than most councils
97% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
North West Leicestershire decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #23 of 296
97%
Householder approved
Above avg (90%) #38 of 296
55%
Decided in 8 weeks
Below avg (63%) #211 of 296
51%
Extended time limit
Above avg (41%) #231 of 296
84%
Minor dwellings approved
82 decided (1-9 homes)
100%
Major dwellings approved
16 decided (10+ homes)
97%
Change of use approved
38 decided
555
Total decisions
25 refused in the year to March 2026