11 High Road, London, NW10 2TE Data via plota.co.uk

Decided 25/1501
Council
Brent 5.7/10
Date received
20 May 2025
Date validated
15 Jul 2025
Postcode
NW10 2TE
Freehold owner
Show

Description

Installation of x1 non-illuminated fascia sign and x1 non-illuminated projecting sign to optician... Data via plota.co.uk

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Last checked

Site constraints 6

Willesden Green conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 for HMOs · Article 4 for Town Centres - Willesden Green. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Willesden Green
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
Inside the Brent built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £925,000 in June 2017. Other property, freehold.

21 June 2017£925,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area64 m² (689 sq ft)
Energy ratingE (asset rating 111)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in February 2017, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Other new applications on this street

14 Sept 2026Pending

9 & 9A High Road, London, NW10 2TE

Proposed mansard roof extension and creation of 1 no. additional residential uni...

26/1872
16 Jun 2026Refused

5 High Road, London, NW10 2TE

Details pursuant to condition 5 (Construction Method statement), of Full Plannin...

26/1524
28 Sept 2026Pending

Flat 1A, 6A & 14 Bell Flats, 280-286 High Road, London, NW10 2EX

Certificate of lawfulness for existing continued use of part of mixed premises a...

26/2443
15 Sept 2026Pending

288 High Road, London, NW10 2EU

Erection of second floor with front and rear extension and dormer roof to create...

26/2159

Nearby new applications

3 Nov 2026Pending

1 Jeymer Avenue, London, NW2 4PJ

Proposed single storey rear extension, hip to gable extension, rear dormer windo...

26/2736
29 Oct 2026Pending

16 Sherrick Green Road, London, NW10 1LD

Change of use from a single dwellinghouse to a 6 bedroom 6 persons Class C4 HMO ...

26/2711
28 Oct 2026Pending

71 Bryan Avenue, London, NW10 2AS

Proposed loft extension and conversion into habitable space and installation of ...

26/2742
28 Oct 2026Pending

137 Chatsworth Road, London, NW2 5QT

Conversion of dwellinghouse (Use Class C3) into a supported residential home for...

26/2427
28 Oct 2026Pending

39 Blenheim Gardens, London, NW2 4NR

Non material amendment (Amendment to rear roof and location of roof windows) of ...

26/2760
27 Oct 2026Pending

18 Lechmere Road, London, NW2 5BU

Variation of Condition 5 (Residents Parking Permit Entitlement) to allow parking...

26/2725

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
9A High Road, London, NW10 2TE
Proposed conversion of second and third floor flat into 1 x 1 bedroomflat and 1 x studio
25/3148
2025 Approved
36 High Road, London, NW10 2QD
Erection of aluminium framed side extension with retractable roof to premises.
25/2366
2025
18-24 High Road, London, NW10 2QD
Conversion of x7 bedsits and enlargements to roof to increase ridge heights, x2 rear dorm…
25/2794
2025 Approved
1 Walm Lane, London, NW2 5SN
Change of use of basement and ground floor from vacant bank to Adult Gaming Centre (AGC)…
25/1112
2025 Approved
5 High Road, London, NW10 2TE
Change of use from Bank (Class E) to a mixed-use comprising ground floor and basement lev…
25/1390
2025 Approved
34A-C Dean Road, London, NW2 5AE
Proposed installation of solar panels to side elevation of flats
25/1763
2025 Approved
34A-C INC, Dean Road, London, NW2 5AE
Installation of PV panels to roof
25/0931
2025 Withdrawn
5 High Road, London, NW10 2TE
Listed building consent for external alterations to include removal of existing external…
25/0301
2024 Approved
9A High Road, London, NW10 2TE
Proposed installation of external insulation render to side and rear elevations of first…
24/3371
2024 Refused
18-24 High Road, London, NW10 2QD
Conversion of x7 bedsits into x4 self-contained flats, enlargements to roof to increase r…
24/3507
2024 Approved
1 Walm Lane, London, NW2 5SN
Change of use of basement and ground floor from vacant bank to bingo hall with alteration…
24/2877
2024 Approved
Flat 1-37 Metropolitan Court, 40 High Road, London, NW10 2QD
Proposed replacement of existing combustible materials to external walls with non-combust…
24/1456
2023 Approved
24B Dean Road, London, NW2 5AE
Proposed replacement of existing single glazed window units to rear elevation with new do…
23/3111
2023 Approved
9 & 9A High Road, London, NW10 2TE
Proposed mansard roof extension and creation 1 no. additional residential unit on second…
23/1907
2023 Approved
Sainsburys, High Road, London, NW10 2TD
Notification under the Electronic Communications Code (conditions and restrictions) Regul…
23/0034/TELN
2023 Approved
24A Dean Road, London, NW2 5AE
Replacement of windows to the first floor flat.
23/2370
2023 Approved
45 High Road, London, NW10 2TE
Proposed demolition of existing rear boundary wall and erection of single storey rear ext…
23/2158
2019 Approved
Metropolitan Court, 40 High Road, London, NW10 2QD
Retrospective installation of 1 x new fascia signage
19/2017
2022 Approved
Land to rear of, 287-289 Willesden Lane, Willesden, London, NW2 5HY
Partial demolition of existing garage and proposed development of a parcel of land to the…
22/2153
2022 Refused
35 High Road, London, NW10 2TE
Retrospective planning permission for the retention of 4x existing air conditioning units…
22/3404
2017 Approved
30 High Road, London, NW10 2QD
Installation of internally illuminated fascia signs for the ATM (retrospective)
17/1165
2016 Approved
1-14 SOLIDARITY HOUSE, 7 Park Avenue, London, NW2 5AW
Replacement of existing windows with new double-glazed windows and replacement of roof co…
16/3449
2017 Approved
3 High Road, London, NW10 2TE
Installation of internally illuminated fascia sign
17/0219
2016 Approved
15 High Road, London, NW10 2TE
Installation of a non-illuminated fascia sign to the front elevation of the commercial un…
16/3936
2016 Withdrawn
6 High Road, London, NW10 2QG
Retrospective application for conversion of the existing units in use as residential care…
16/2289
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Householder decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.