Christchurch Gardens Victoria Street London SW1H 0AY Data via plota.co.uk

26/05827/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of 'Elf on the Shelf' sculptures to form a cross-BID Christmas trail for temporary period from Monday 16th November until Monday 28th December 2026. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
25 Aug 2026
Decision
Expected by 20 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 22 Sept 2026 and 7 Oct 2026, from Westminster's recent signs and adverts.

Documents

View the documents on the council's website ↗

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Broadway And Christchurch Gardens conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.8
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
6 listed buildings within 150 m; Inside the City of Westminster built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1H 0AY
Received
25 Aug 2026
Validated
25 Aug 2026
Ward
St James's
Case officer
Show
Target decision
20 Oct 2026
Applicant
Show

Decision outlook

Day 20 of the 56-day target. Westminster usually decides signs and adverts by day 36.

Day 2036 days to the 56-day target
76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15181298
Env. assessment
No

Historical activity at this location

45 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Display of one externally illuminated 15ft Christmas Tree with lights measuring 6.6m x 2m…
25/05275/ADV
2024
Display of one externally illuminated 15ft Christmas Tree with lights measuring 6.6m x 2m…
24/04979/ADV
2023 Approved
Display of 6 m high Christmas Tree with internally illuminated decorations on a plinth me…
23/05396/ADV
2023 Approved
Display of a non-illuminated 'hare' sculpture measuring 2.0 m x 1.2 m x 2.0 m for a tempo…
23/02465/ADV
2022
Display of a 15ft traditional tree planned for Christchurch Gardens with white lights and…
22/05621/ADV
2022 Approved
Display of three monolith structures wrapped in vinyl promoting Christchurch Gardens incl…
22/04279/ADV
2021 Approved
1 x London plane (T2): Reduce lateral branches in the eastern part of crown by a maximum…
21/00363/TPO
2019 Approved
Details of the depth, foundation design, and methods to be used to dig the foundations pu…
19/06063/COGADF
2019 Approved
Details of the depth, foundation design, and methods to be used to dig the foundations pu…
19/06074/COGADF
2019 Approved
Details of planned digging to make a hard surface underneath retained trees and the mater…
19/06073/COGADF
2019 Approved
Details of the positions and method to be used to dig trenches, pipelines or ducts for se…
19/06072/COGADF
2019 Approved
Details of written scheme of investigation for archaeological work pursuant to condition…
19/03479/COADCA
2019 Approved
Detailed method statement explaining the measures you will take to protect the trees on a…
19/06069/COGADF
2019 Approved
Detailed arboricultural impact assessment pursuant to condition 7 of planning permission…
19/06067/COGADF
2019 Approved
Details of samples of the materials pursuant to condition 4 of planning permission dated…
19/05650/ADFULL
2019 Approved
Details of lighting, information panels, entrance panel, signage and drinking fountain pu…
19/05649/ADFULL
2019 Withdrawn
Details of the development hereby permitted shall be carried out in accordance with the d…
19/06101/COGADF
2018 Approved
Hard and soft landscaping improvements to public open space, with new and realigned paths…
18/07319/COFUL
2017 Withdrawn
Display of the individual stalls and of the market in general
17/09295/COADV
2017 Withdrawn
Temporary relocation of street market stalls to Christchurch Gardens (to enable works to…
17/09294/COFUL
Within ~100m

Nearby activity

2025 Approved
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Extensions to sides and rear at third to sixth floor levels; roof extension; roof terrace…
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2025
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Shopfront alterations including installation of glazing and glazed sliding door; installa…
25/06974/FULL
2025
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Installation of a new shopfront, replacement of a window to accommodate thru hatch servic…
25/04640/FULL
2025 Approved
2 Caxton Street London SW1H 0QW
Installation of new canopies and window boxes to the windows of the restaurant facing Cax…
25/01987/LBC
2025 Approved
2 Caxton Street London SW1H 0QW
Installation of new canopies and window boxes to the windows of the restaurant facing Cax…
25/01986/FULL
2025 Approved
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Internal alterations to the Caxton Restaurant including redecoration, refurnishing and ad…
25/01946/LBC
2025
1A Broadway London SW1H 0AZ
Display of externally illuminated fascia sign measuring 0.9m x 12.1m, display of internal…
25/01538/ADV
2025
61 - 71 Victoria Street London SW1H 0HW
Temporary display of 1:1 replica facade building wrap to the north elevation incorporatin…
25/01022/ADV
2024
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Installation of a small internal lobby between two new independent lockable doors at Apar…
24/06830/CLOPUD
2024
61 - 71 Victoria Street London
Partial demolition, refurbishment and extension of existing building; including external…
24/03540/FULL
2023 Approved
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Use of land at 8-10 Broadway to provide an Outdoor Market on Orchard Place twice a week.
23/04043/FULL
2021 Withdrawn
61 - 71 Victoria Street London
Demolition of existing building and redevelopment of a purpose-built ground plus nine sto…
21/08144/FULL
2023 Approved
21 Palmer Street London SW1H 0AD
Installation of an external enclosure to house five additional condenser units at the bas…
23/04413/FULL
2022 Approved
2 Caxton Street London SW1H 0QW
Repair and replacement of damaged roof slates and associated lead flashing and lead roofi…
22/07896/LBC
2022 Approved
22 Victoria Street London SW1H 0NJ
Display of non-illuminated vinyl signs applied to internal face of shopfront glazing of r…
22/03840/ADV
2022 Approved
63 Buckingham Gate London SW1E 6AS
7 x silver birch in rooftop garden. Reduce height by 2-3m and spread by 1.5m. Thin remain…
22/04604/TCA
2022 Refused
Development Site At 8-10 Broadway, Dacre Street And 22 Victoria Street London
Installation of one internal door and four openings at Apartments 17.1 and 17.2, The Broa…
22/02512/CLOPUD
2022 Approved
1 Brewer's Green London SW1H 0RH
Temporary placement of 3 tables and 9 chairs at the rear of the Blewcoat School building…
22/01178/TCH
2022 Approved
3 Strutton Ground London SW1P 2HX
Use of an area of the public highway measuring 1.20m x 4.67m for the placing of three tab…
22/00088/TCH
2022 Approved
Development Site At 8-10 Broadway And 22 Victoria Street London
Display of two internally illuminated external street totems at ground floor level and fo…
22/00748/ADV
2016 Approved
Broadway London
Display of Dream Jar Sculpture measuring 800mm-1000mm by 1279mm-1840mm with three plaques…
16/02934/ADV
2016 Refused
Broadway London
Installation of 2 no. small additional equipment cabinets on the highway.
16/00287/TELCOM
2016 Approved
1 Broadway London SW1H 0AY
Replacement of two fixed windows at third floor with aluminium louvres.
16/00541/FULL
2016 Approved
Shop At 51 Victoria Street London SW1H 0EU
Display of internally illuminated projecting sign measuring 0.6m x 0.4m
16/00619/ADV
2016 Approved
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Display of three internally halo lit illuminated fascia signs (two measuring 0.7m x 0.7m…
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings