16 Baker Street London W1U 3HS Data via plota.co.uk

25/06013/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of 11 vinyls on the external ground floor windows for a temporary period of one year from 01 September 2025 until 31 August 2026. . Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Aug 2025
✓
Approved
9 Sept 2025

Approved on 9 Sept 2025 · Delegated Decision · Last checked 1 Nov 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 9 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 9 Sept 2025 View ↗

Plans & drawings 3

PDF EXISTING AND PROPOSED ELEVATION Drawing · 22 Aug 2025 View ↗ PDF LOCATION PLAN Location Plan · 22 Aug 2025 View ↗ PDF ELEVATION AND VINYL Drawing · 22 Aug 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 22 Aug 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 8 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 2 Sept 2025 View ↗ PDF COVER LETTER Background Papers · 22 Aug 2025 View ↗

All documents on the council site ↗

Site constraints 10

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Baker Street (part)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
27 listed buildings within 150 m
Nearest: 7-11, Robert Adam Street, Grade II, 46 m away · 2 Grade I, 25 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Also on the record
Conservation area 26 m away: Portman Estate; Registered park or garden 121 m away: Portman Square and Manchester Square; National infrastructure project 89 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1U 3HS
Received
22 Aug 2025
Validated
22 Aug 2025
Ward
Marylebone
Case officer
Show
Target decision
17 Oct 2025
Decision
Application Permitted
Decision date
9 Sept 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 18 days from validation, 24 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 1 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14235039
Planning Portal ref
PP-14235039
Env. assessment
No

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2018 Approved
Display of a double-sided advertisement panel consisting of 2 back-to-back LED screens ea…
18/03444/ADV
2017 Approved
Display of one internally illuminated hanging sign measuring 0.75m x 0.75m.
17/03153/ADV
2016 Approved
Alterations to shopfront and erection of louvred panel to rear elevation.
16/10666/FULL
2016 Approved
Use of ground floor for retail purposes (Class A1) and dual/alternative use of basement f…
16/08165/FULL
Within ~100m

Nearby activity

2025
50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for…
25/07761/FULL
2025 Refused
12 Baker Street London W1U 3AA
Installation of a service hatch in the existing shopfront
25/06083/FULL
2025 Refused
42 - 44 George Street London W1U 7ES
Alterations to shopfront including installation of replacement timber frame glazing to wi…
25/04991/FULL
2025
63 Blandford Street London W1U 7HR
Erection of mansard roof extension with three new front dormers, two rear dormers (one do…
25/04449/FULL
2025
63 Blandford Street London W1U 7HR
Erection of mansard roof extension with three new front dormers, one dormer window (repla…
25/04450/LBC
2025
63 Blandford Street City Of Westminster London W1U 7HR
Erection of mono-pitched and sheer roof extension to rear with two sash windows and a sin…
25/04452/LBC
2025
63 Blandford Street City Of Westminster London W1U 7HR
Erection of mono-pitched and sheer roof extension to rear with two sash windows and a sin…
25/04451/FULL
2025
Flat 3 11 Robert Adam Street London W1U 3HN
Installation of secondary glazing to Flat C at first floor level.
25/03055/LBC
2025 Approved
4 Fitzhardinge Street London W1H 6EG
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/01885/AD7
2025
42 - 44 George Street London W1U 7ES
Enlargement of existing rear lower ground floor window
25/01202/FULL
2025
9 Robert Adam Street London W1U 3HN
Installation of an overflow pipe from existing roof, including new rainwater hopper and d…
25/00754/FULL
2025
9 Robert Adam Street London W1U 3HN
Installation of an overflow pipe from existing roof, including new rainwater hopper and d…
25/00755/LBC
2025 Approved
13 Baker Street London W1U 3AH
Display of one internally illuminated projecting sign measuring 0.6m X 0.6m.
25/00022/ADV
2024
Second Floor 3 Fitzhardinge Street London W1H 6EF
Installation of electrical floor boxes within existing timber floor boards to second floo…
24/07400/LBC
2024
5 Fitzhardinge Street London W1H 6ED
Internal upgrades, repair and extension of a Georgian Townhouse; new internal finishes an…
24/05919/LBC
2024
5 Fitzhardinge Street London W1H 6ED
Building services to be removed, replaced and relocated, installation of air source heat…
24/05918/FULL
2024
11 Robert Adam Street London W1U 3HN
Installation of Secondary glazing to the windows of the front elevation of Flat E.
24/04676/LBC
2024 Approved
Ground Floor 3 Fitzhardinge Street London W1H 6EF
Minor internal alterations to include two new partitions and doors to partition off the e…
24/02386/LBC
2024
67 - 69 George Street London W1U 8LT
Conversion of an ancillary basement carpark to provide additional self-contained serviced…
24/02573/FULL
2024
50 George Street London W1U 7GA
Alterations to the George Street entrance.
24/01667/FULL
2016 Approved
40 George Street London W1U 7DW
Display for a temporary period of six months of a non-illuminated estate agent's board on…
16/04474/AD7
2016 Approved
22-25 Portman Close London W1H 6BR
Installation of replacement entrance doors
16/00703/FULL
2016 Approved
10 Portman Square London W1U 3BP
Variation of Condition 12 and removal of Condition 9 of planning permission dated 05 Dece…
16/00405/FULL
2016 Approved
10 Portman Square London W1U 3BP
Display of an internally illuminated (letters only) projecting sign measuring 0.4m x 0.5m.
16/02060/ADV
2016 Approved
Unit 2 2 - 14 Baker Street London W1U 3BU
Display of 3 no. internally illuminated fascia signs (1 no. measuring 0.20m x 1.6m x 0.03…
16/00497/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings