304 Green Street Forest Gate London E7 8LG Data via plota.co.uk

26/01964/ADV - Advertisement Consent Pending
Signs & advertsCommercial premises

Proposal

Advertisement consent for the installation of five externally mounted digital LED advertising screens to the north, north-west and west elevations of Gold Point Jewellers. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
around 10 Sept 2026
Decision
Expected by 5 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 4 Nov 2026, from Newham's recent signs and adverts.

Documents 3

Plans & drawings 2

PDF LOCATIONPLAN Drawing · 10 Sept 2026 View ↗ PDF TECHNICAL DRAWING - DIGITAL SCREENS Drawing · 10 Sept 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form (Public) · 10 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 3

Air quality management area: Newham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Green Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
Inside the Newham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 24 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Newham
Application type
Advertisement Consent
Postcode
E7 8LG
Received
around 10 Sept 2026
Validated
10 Sept 2026
Ward
Green Street West
Parish
Green Street Community Forum
Case officer
Show
Applicant
Show
Agent
3D Design and Solutions Ltd
Freehold owner
Show

Decision outlook

Day 27 of the 56-day target. Newham usually decides signs and adverts by day 55.

Day 2729 days to the 56-day target
74%decided within 8 weeks
89%approved
87decided in the last year

Plota live figures for signs and adverts decided by Newham in the last twelve months, from validation. Newham decision record →

Public comments

No public comments yet.

Last counted 1 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
221 Plashet Road Plaistow London E13 0QU
Application for a lawful development certificate proposed for change of use to to a care…
25/02476/CLP
2025
160 Plashet Road Plaistow London E13 0QT
Replacement of existing fenestration with new UPVC fenestration.
25/02085/FUL
2025
158 Plashet Road Plaistow London E13 0QT
Replacement of existing fenestration with new UPVC fenestration.
25/02084/FUL
2025 Approved
291 - 293 Green Street Upton Park London E13 9AR
Installation of new shop front door and windows.
25/00922/FUL
2025 Approved
291 - 293 Green Street Upton Park London E13 9AR
Display of internally illuminated fascia sign to shop front.
25/00355/ADV
2025
280 Green Street Forest Gate London E7 8LF
Erection of part single, part triple storey rear extension. Change of use of upper floors…
25/00574/FUL
2025 Approved
299 Green Street Upton Park London E13 9AR
Subdivision of existing retail floorspace (Class E (a)) to create new retail unit (Class…
24/02561/FUL
2025
239A Plashet Road Plaistow London E13 0QU
Construction of a ground floor rear and side extension to existing shop, rear extension t…
24/02580/FUL
2024
332A Green Street Upton Park London E13 9AP
Installation of 3 x Condensing Units to ground floor rear.
24/01911/FUL
2024
15 Plashet Grove East Ham London E6 1AQ
Proposed installation of extraction flue to the rear elevation.
24/01296/FUL
2024 Refused
15 Plashet Grove East Ham London E6 1AQ
Proposed Change of Use of the basement and ground floor unit from a retail unit (Class E(…
24/00196/FUL
2023 Refused
15 Plashet Grove East Ham London E6 1AQ
Proposed Change of Use of the basement and ground floor unit from a retail unit (Class E(…
23/01768/FUL
2023 Approved
330 - 332 Green Street Upton Park London E13 9AP
Redevelopment of the existing site with alterations and extensions to the existing buildi…
23/01703/FUL
2022 Refused
278 Green Street Forest Gate London E7 8LF
Conversion of single dwelling at first and second floor level into two one bedroom flats…
22/02825/FUL
2022 Approved
243 Plashet Road Plaistow London Newham E13 0QU
Change of use of the first floor from retail (Use Class E(a) to residential use to provid…
22/01320/FUL
2022 Approved
Telecommunications Outside 268 Green Street Forest Gate London E7 8LF
Notification under The Electronic Communications Code (conditions and restrictions) Regul…
22/02516/TEL
2022 Approved
Telecommunications Outside 245 Plashet Road Plaistow London E13 0QU
The proposed insatallation comprises of the installation of one omni-antenna, located at…
22/02005/TEL
2022 Approved
Telecommunications Outside 268 Green Street Forest Gate London E7 8LF
Notification under The Electronic Communications Code (conditions and restrictions) Regul…
22/01936/TEL
2022 Approved
245 Plashet Road Plaistow London Newham E13 0QU
Proposed rear extraction flue for restaurant.
22/01475/FUL
2022 Approved
15 Plashet Grove East Ham London Newham E6 1AQ
Construction of a second floor rear extension to the existing office (Use Class (Eii).
22/00417/FUL
2017 Refused
299 Green Street Upton Park London E13 9AR
Erection of three storey building incorporating the retention of existing ground floor re…
16/03856/FUL
2016 Approved
229 Plashet Road Plaistow London E13 0QU
Revert first floor to residential use creating 1 x 2 bed flat and proposed new additional…
16/01312/FUL
2016 Withdrawn
330 Green Street Upton Park London E13 9AP
Proposed additional 3 x 1 bed flats at 330-332 Green Street with a front roof extension a…
16/00290/FUL
2016 Withdrawn
299 Green Street Upton Park London E13 9AR
Proposed two storey extension above existing retail (A1) units to create eight 'car free'…
16/02120/FUL
2016 Approved
302 Green Street Forest Gate London E7 8LF
Change of Use of Ground floor from A1 to A3 - Restaurant and installation of flue to the…
16/00755/FUL
Newham
Planning Authority Score
3.7/10
Below average
#211 of 296 councils
Relevant to this application:
Other decisions

Newham ranks #191 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (87%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Newham decision statistics
Based on MHCLG data, the year to March 2026
83%
Overall approval rate
Below avg (87%) #239 of 296
87%
Householder approved
Below avg (90%) #233 of 296
59%
Decided in 8 weeks
Below avg (63%) #191 of 296
39%
Extended time limit
Below avg (41%) #140 of 296
51%
Minor dwellings approved
67 decided (1-9 homes)
100%
Major dwellings approved
2 decided (10+ homes)
59%
Change of use approved
51 decided
989
Total decisions
170 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.