Three sponsorship advertisement boards at Welland Road Roundabout, Hilton

What was proposed

Three non-illuminated sponsorship boards were proposed at key points around the roundabout to advertise local businesses and support roundabout maintenance.

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Welland Road Roundabout, The Mease, Hilton DE65 5NN Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of three sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The proposal It is proposed to display three sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

Officer report

Planning history

There was no relevant planning history for the site.

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health - No objection…”

Officer report

Officers’ recommendation

Officers recommended approval because the small, non-illuminated boards would have minimal visual impact and would not create highway safety problems.

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The three signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area. The display of the three low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”

Officer report

Consultation responses

Environmental Health raised no objection, while the parish council objected to the boards’ appearance and effect on the village.

“Derbyshire County Highway Authority – Comments awaited at time of drafting. Hilton Parish Council – Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

Officer report

Who spoke

The planning officer presented the application and reported late highway authority comments finding no unacceptable highway safety impact.

Members’ discussion

Members considered the application and supported the officer’s recommendation.

“Members considered the Application and supported the officer’s recommendations.”

Minutes

The decision

The committee approved the application in accordance with the officer’s recommendations.

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity.”

Minutes