Bow Bells House 1 Bread Street London EC4M 9BE Data via plota.co.uk

25/01410/ADVT - Advertisement Consent Approved

Proposal

Installation and display of: (i) one internally illuminated projecting sign measuring 0.59m high by 0.59m wide and displayed 2.75m above ground level located on Bread Street. (ii) one internally illuminated projecting sign measuring 0.59m high by 0.59m wide and displayed 2.75m above ground level located on Watling Street. (iii) one retractable awning measuring 0.80m high by 7.81m wide and displayed 2.75m above ground level located on Watling Street. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
14 Oct 2025
✓
Consultation
29 Oct 2025
✓
Approved
2 Feb 2026

Approved on 2 Feb 2026 · Delegated Decision · Last checked 18 Oct 2026

Site constraints 12

Bow Lane conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 288 m away: Thames Tideway Tunnel
The site is 288 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 92 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
11 listed buildings within 150 m
Nearest: Statue of Captain John Smith, Grade II, 38 m away · 2 Grade I, 8 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 11 with distances
Historic England ↗
Also on the record
Scheduled monument 174 m away: Remains of St Pancras Church, Pancras Lane; Wider setting of protected view 4A.1 Primrose Hill summit to St Paul's Cathedral; 5A.2 Greenwich Park Wolfe statue to St Paul's Cathedral; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 13 m away: Cheapside; Designated open space 21 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area19,056 m² (205,117 sq ft)
Energy ratingB (asset rating 41)
UseOffices and Workshop Businesses
HeatingAir Conditioning

From the energy performance certificate lodged in January 2026, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
EC4M 9BE
Received
14 Oct 2025
Validated
14 Oct 2025
Ward
Cordwainer
Case officer
Show
Target decision
9 Dec 2025
Decision
Approved
Decision date
2 Feb 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Firstplan

How this decision compares

Decided in 111 days from validation, 19 days slower than City of London's median of 92 for advertisement consent. Approved, as 98% of advertisement consent here are.

25%decided within 8 weeks
98%approved
94decided in the last year

Plota live figures for advertisement consent decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14382531
Planning Portal ref
PP-14382531
Consultation
29 Oct 2025
Comments by
12 Nov 2025
Committee
2 Feb 2026
Statutory expiry
9 Dec 2025
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.