24 Shelton Street London WC2H 9UB Data via plota.co.uk

26/01554/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of an externally illuminated fascia sign measuring 8m x 0.8m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Mar 2026
✓
Validated
27 May 2026
✗
Refused
17 Jun 2026
Appeal
Not lodged

Refused on 17 Jun 2026 · Delegated Decision · Last checked 28 Jul 2026

Documents 13

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 17 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 17 Jun 2026 View ↗

Plans & drawings 4

PDF EXISTING ELEVATION Drawing · 27 May 2026 View ↗ PDF PROPOSED ELEVATION Drawing · 27 May 2026 View ↗ PDF LOCATION Drawing · 13 Apr 2026 View ↗ PDF LFS SIGN Drawing · 10 Mar 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 10 Mar 2026 View ↗ PDF FEECALCULATION Background Papers · 10 Mar 2026 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 11 May 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 14 Mar 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 14 Mar 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 10 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 10

Grade II listed: 24 and 26, Shelton Street Wc2
List entry 1236176 · The pin is inside its outline · 61 more listed buildings within 150 m (1 Grade I, 60 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 61 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 438 m away: Thames Tideway Tunnel
The site is 438 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 172 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area2,077 m² (22,357 sq ft)
Energy ratingB (asset rating 40)
UseOffices and Workshop Businesses
HeatingAir Conditioning

From the energy performance certificate lodged in March 2023, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

16 Jul 2026Approved

28 - 32 Shelton Street London WC2H 9JE

Display of three handpainted signs measuring 4.2m x 4.02m, 1.09m x 2.36m, and 4....

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 9UB
Received
10 Mar 2026
Validated
27 May 2026
Ward
St James's
Case officer
Show
Target decision
22 Jul 2026
Decision
Application Refused
Decision date
17 Jun 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 21 days from validation, 21 days faster than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14728335
Planning Portal ref
PP-14728335
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
23 Mercer Street London Camden WC2H 9QR
Excavation of the existing basement level, reconfiguration and reordering of internal lay…
2024/4277/L
2024 Approved
23 Mercer Street London WC2H 9QR
Excavation of the existing basement level, and removal and replacement of the existing li…
2024/4161/P
2025
7A Langley Street London WC2H 9JA
Internal refurbishment and fit-out works to ground floor and first floor.
25/07893/LBC
2025 Approved
28 - 32 Shelton Street London WC2H 9JE
Display of wayfinding and signage scheme featuring illuminated brand elements, directiona…
25/05251/ADV
2025 Withdrawn
28 - 32 Shelton Street London WC2H 9JE
Display of illuminated clock feature (2500mm width), faux neon harp sign, suspended chain…
25/05254/ADV
2025
18 Mercer Street London WC2H 9QE
Display of non illuminated public painted mural art measuring 11.4m x 15.1m.
25/07429/ADV
2025 Withdrawn
18 Mercer Street London WC2H 9QE
Display of painted mural public artwork measuring 11.4m x 17.1m for a five year period fr…
25/05620/ADV
2025
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m and two inte…
25/06893/ADV
2025
28 - 32 Shelton Street London WC2H 9JE
Installation of eight screen-printed mirrors/panels as public art on Mercers Walk East fa…
25/06439/FULL
2025 Approved
121 Long Acre London WC2E 9PA
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m…
25/05891/ADV
2025 Approved
112 - 115 Long Acre London WC2E 9NT
Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street an…
25/05150/ADV
2025
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
25/06156/FULL
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs.
25/05880/FULL
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs (Linked 25/0…
25/05881/LBC
2025 Refused
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
25/04285/FULL
2025 Approved
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
25/05324/ADV
2025 Approved
14 - 18 Neal Street London WC2H 9LY
Display of interally illuminated (lettering only) projecting sign measuring 1.2m x 0.6m
25/04143/ADV
2025 Approved
14 - 18 Neal Street London WC2H 9LY
Alterations to shopfront including replacement of existing doors with new double glazed d…
25/02011/FULL
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02630/FULL)
25/02631/LBC
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02631/LBC)
25/02630/FULL
2022
Top Flat 17-19 Neal Street London WC2H 9PU
Use of the third floor as office (Class E)
22/05324/LBC
2022
Top Flat 17-19 Neal Street London WC2H 9PU
Use of the third floor as office (Class E)
22/05323/FULL
2022
38 Long Acre London WC2E 9JT
Use of an area of the public highway for placing two tables, four chairs and two ice crea…
22/04986/TCH
2022 Withdrawn
Adjacent to 50 Earlham Street London WC2H 9LJ
Temporary installation of fibreglass globe sculpture for national education social justic…
2022/2839/P
2022 Approved
18 Spedan Close London Camden NW3 7XF
Internal alterations to existing house.
2022/1736/L
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.