24 Shelton Street London WC2H 9UB Data via plota.co.uk
26/01554/ADV - Advert Application (ADV)
Refused
Proposal
Display of an externally illuminated fascia sign measuring 8m x 0.8m Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
10 Mar 2026
✓
Validated
27 May 2026
✗
Refused
17 Jun 2026
Appeal
Not lodged
Refused on 17 Jun 2026 · Delegated Decision · Last checked 28 Jul 2026
Documents 13
Decision & officer reports 2
Plans & drawings 4
Application forms 2
Consultation & comments 1
Site constraints 8
Grade II listed: 24 and 26, Shelton Street Wc2
List entry 1236176 · 7 m from the pin · 56 more listed buildings within 150 m (56 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 56 with distances
- 18 m7 and 8, Langley Street Wc2Grade II
- 28 mSeven Dials WarehouseGrade II
- 38 m34, SHELTON STREET WC2 (See details for further address information)Grade II
- 40 m6, Langley Street Wc2Grade II
- 41 m17 and 19, Neal Street Wc2Grade II
- 60 m27, Neal StreetGrade II
- 60 m36, 38 and 40, Earlham StreetGrade II
- 64 m29, Neal StreetGrade II
- 68 m31, Neal StreetGrade II
- 68 m3-7, Neal Street Wc2Grade II
- 70 mCambridge TheatreGrade II
- 73 m33, Neal StreetGrade II
- 73 m6 and 8, Mercer Street Wc2Grade II
- 77 mThe Crafts CentreGrade II
- 77 m35, Neal StreetGrade II
- 77 m116, Long Acre Wc2Grade II
- 80 mLamp post outside 8 Mercer StreetGrade II
- 81 m19 Mercer Street and 21 Shelton StreetGrade II
- 82 m37, Neal StreetGrade II
- 84 m21 Mercer StreetGrade II
- 88 m23 Mercer StreetGrade II
- 89 m3 and 5, Mercer Street Wc2Grade II
- 91 m4 and 6, Shorts GardensGrade II
- 91 m25 and 27 Mercer StreetGrade II
- 92 m15, 17 and 19 Shelton StreetGrade II
- 96 m2, Shorts GardensGrade II
- 102 m45-51 Monmouth Street and 29-31 Mercer StreetGrade II
- 103 m11 and 13 Shelton StreetGrade II
- 105 m1, Shorts GardensGrade II
- 107 m53-59 Monmouth StreetGrade II
- 107 mCovent Garden Underground StationGrade II
- 109 mCrown Public HouseGrade II
- 110 m30 and 31, Long Acre Wc2Grade II
- 111 m61 Monmouth StreetGrade II
- 113 m39, Monmouth StreetGrade II
- 114 m37, Monmouth StreetGrade II
- 114 m63 Monmouth StreetGrade II
- 116 mCross Keys Public HouseGrade II
- 117 m35, Monmouth StreetGrade II
- 119 m65-71 Monmouth Street and attached rear drum forming the southern point of Ching CourtGrade II
- 122 m48-52, Long Acre Wc2Grade II
- 129 m27, Monmouth StreetGrade II
- 131 m42-48, Monmouth StreetGrade II
- 132 m10, Tower CourtGrade II
- 136 m24 and 26, Earlham StreetGrade II
- 139 mNag's Head Public HouseGrade II
- 140 m21, Monmouth StreetGrade II
- 140 m5-8, Tower CourtGrade II
- 140 m55, Neal StreetGrade II
- 141 m51 and 53, Shelton StreetGrade II
- 142 m33, Betterton StreetGrade II
- 143 mNumber 22 and Attached RailingsGrade II
- 144 m64, Neal StreetGrade II
- 144 mYard Premises to Rear of Numbers 22 and 23Grade II
- 147 m22, Earlham StreetGrade II
- 148 m14, 16 and 18, Monmouth StreetGrade II
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the Camden built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Other new applications on this street
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54 Charing Cross Road London WC2H 0BB
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8 Sept 2026Pending
Prospect House 100 New Oxford Street London Camden WC1A 1HB
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15 May 2026Pending
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14 St Giles Square London WC2H 8AP
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- WC2H 9UB
- Received
- 10 Mar 2026
- Validated
- 27 May 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 22 Jul 2026
- Decision
- Application Refused
- Decision date
- 17 Jun 2026
- Decision level
- Delegated Decision
- Applicant
- Show
How this decision compares
Decided in 21 days from validation, 15 days faster than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.
This one21d
Council36d
UK54d
76%decided within 8 weeks
84%approved
502decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Consultation & key dates
- Alt. reference
- PP-14728335
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2024
Approved
23 Mercer Street London Camden WC2H 9QR
Excavation of the existing basement level, reconfiguration and reordering of internal lay…
2024
Approved
23 Mercer Street London WC2H 9QR
Excavation of the existing basement level, and removal and replacement of the existing li…
2025
7A Langley Street London WC2H 9JA
Internal refurbishment and fit-out works to ground floor and first floor.
2025
Approved
28 - 32 Shelton Street London WC2H 9JE
Display of wayfinding and signage scheme featuring illuminated brand elements, directiona…
2025
Withdrawn
28 - 32 Shelton Street London WC2H 9JE
Display of illuminated clock feature (2500mm width), faux neon harp sign, suspended chain…
2025
18 Mercer Street London WC2H 9QE
Display of non illuminated public painted mural art measuring 11.4m x 15.1m.
2025
Withdrawn
18 Mercer Street London WC2H 9QE
Display of painted mural public artwork measuring 11.4m x 17.1m for a five year period fr…
2025
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m and two inte…
2025
28 - 32 Shelton Street London WC2H 9JE
Installation of eight screen-printed mirrors/panels as public art on Mercers Walk East fa…
2025
Approved
121 Long Acre London WC2E 9PA
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m…
2025
Approved
112 - 115 Long Acre London WC2E 9NT
Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street an…
2025
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs.
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs (Linked 25/0…
2025
Refused
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
2025
Approved
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
2025
Approved
14 - 18 Neal Street London WC2H 9LY
Display of interally illuminated (lettering only) projecting sign measuring 1.2m x 0.6m
2025
Approved
14 - 18 Neal Street London WC2H 9LY
Alterations to shopfront including replacement of existing doors with new double glazed d…
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02630/FULL)
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02631/LBC)
2022
Top Flat 17-19 Neal Street London WC2H 9PU
Use of the third floor as office (Class E)
2022
Top Flat 17-19 Neal Street London WC2H 9PU
Use of the third floor as office (Class E)
2022
38 Long Acre London WC2E 9JT
Use of an area of the public highway for placing two tables, four chairs and two ice crea…
2022
Withdrawn
Adjacent to 50 Earlham Street London WC2H 9LJ
Temporary installation of fibreglass globe sculpture for national education social justic…
2022
Approved
18 Spedan Close London Camden NW3 7XF
Internal alterations to existing house.
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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24 Shelton Street London WC2H 9UB
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