28 - 32 Shelton Street London WC2H 9JE Data via plota.co.uk

25/05251/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of wayfinding and signage scheme featuring illuminated brand elements, directional signage, window vinyl, brick murals, mirror installation, faux neon harp sign, and fabric banners. . (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2025
✓
Approved
16 Oct 2025

Approved on 16 Oct 2025 · Delegated Decision · Last checked 30 Oct 2026

Documents 33

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 16 Oct 2025 View ↗

Plans & drawings 21

PDF OLD BREWERS YARD NORTH AND EAST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF OLD BREWERS YARD WEST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF OLD BREWERS YARD SOUTH ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF NEAL STREET EAST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF LANGLEY STREET WEST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF MERCERS WALK WEST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF MERCERS WALK SOUTH ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF MERCERS WALK EAST ELEVATIONS Drawing · 2 Oct 2025 View ↗ PDF SHELTON STREET NORTH ELEVATION Drawing · 2 Oct 2025 View ↗ PDF OLD BREWERS YARD WEST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF OLD BREWERS YARD NORTH AND EAST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF OLD BREWERS YARD SOUTH ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF NEAL ST EAST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF SHELTON STREET PASSAGEWAY ELEVATIONS Drawing · 28 Aug 2025 View ↗ PDF SHELTON STREET NORTH ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF LANGLEY ST WEST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF MERCERS WALK WEST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF MERCERS WALK SOUTH ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF MERCERS WALK EAST ELEVATIONS Superseded document · 28 Aug 2025 View ↗ PDF SITE LOCATION PLAN Location Plan · 28 Jul 2025 View ↗ PDF APPLICATION 1 - PLAN PACK Superseded document · 28 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 28 Jul 2025 View ↗

Other documents 9

PDF SIGNAGE AND WAYFINDING REVISED PROJECTING SIGNS Background Papers · 2 Oct 2025 View ↗ PDF SPECIFICATIONS Background Papers · 9 Sept 2025 View ↗ PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Aug 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 11 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 5 Aug 2025 View ↗ PDF APPLICATION 1 - PLANNING COVERING LETTER FINAL Background Papers · 28 Jul 2025 View ↗ PDF APPLICATION 1 - SPECIFICATION DETAILS Superseded document · 28 Jul 2025 View ↗ PDF GOGBL EXTERNAL WAYFINDING SUBMISSION TO WESTMINSTER_ 25.07.25_1 Superseded document · 28 Jul 2025 View ↗ PDF GOGBL EXTERNAL WAYFINDING SUBMISSION TO WESTMINSTER_ 25.07.25_2 Superseded document · 28 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
63 listed buildings within 150 m
Nearest: 7 and 8, Langley Street Wc2, Grade II, 5 m away · 1 Grade I, 62 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 63 with distances
Historic England ↗
National infrastructure project 442 m away: Thames Tideway Tunnel
The site is 442 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 191 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area945 m² (10,172 sq ft)
Energy ratingC (asset rating 75)
UseB1 Offices and Workshop businesses
HeatingAir Conditioning

From the energy performance certificate lodged in November 2019, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

27 May 2026Refused

24 Shelton Street London WC2H 9UB

Display of an externally illuminated fascia sign measuring 8m x 0.8m

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 9JE
Received
28 Jul 2025
Validated
28 Jul 2025
Ward
St James's
Case officer
Show
Target decision
22 Sept 2025
Decision
Application Permitted
Decision date
16 Oct 2025
Decision level
Delegated Decision
Agent
Jones Lang LaSalle Limited
Leaseholder
Show

How this decision compares

Decided in 80 days from validation, 38 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14197510
Planning Portal ref
PP-14197510
Env. assessment
No

Historical activity at this location

50 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Withdrawn
Display of illuminated clock feature (2500mm width), faux neon harp sign, suspended chain…
25/05254/ADV
2025
Installation of eight screen-printed mirrors/panels as public art on Mercers Walk East fa…
25/06439/FULL
2024 Refused
Display of scaffolding wrap measuring 23.2m x 24.4m and a hoarding measuring 2.4m x 16.6m…
24/00487/ADV
2022 Approved
Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erecti…
22/02009/FULL
2022 Approved
Works to rear-part of 7 Langley Street comprising the part-demolition of external walls a…
22/02163/LBC
2016 Refused
Display of non illuminated fascia sign measuring 0.42m X 1.35m and internally illuminated…
16/11810/ADV
2025
Details of the new shutters/doors to the rear of 7 Langley Street pursuant to condition 3…
25/08378/ADLBC
2025
Details of Panel fixing details to Mercer Walk; Final details of the Mercers Walk Murals…
25/08185/ADFULL
2025
Details of all external lighting for the terrace at fifth floor level and details of an i…
25/08179/ADFULL
2025
Detailed supplementary acoustic report pursuant to Condition 22 of planning permission da…
25/08143/ADFULL
2025
Details of the food truck within Old Brewer's Yard and details of an updated odour report…
25/07867/ADFULL
2025 Refused
Details of the new shutters/doors to the rear of 7 Langley Street pursuant to condition 3…
25/07271/ADLBC
2025
Detailed drawings of all new external doors and windows to 1 Mercer Walk pursuant to cond…
25/07708/ADFULL
2025
Details of the rainwater harvesting system pursuant to condition 35 of planning permissio…
25/07515/ADFULL
2025
Detailed drawings of the design, construction and insulation of the whole kitchen extract…
25/07473/ADFULL
2025 Approved
Amendments to planning permission dated 31 May 2023 (RN: 22/02009/FULL) for Mixed-use dev…
25/06010/NMA
2025
Amendments to planning permission dated 31 May 2025 (RN:22/02009/FULL) for mixed-use deve…
25/06979/NMA
2025 Refused
Details of all external lighting for the terrace at fifth floor level at 28-32 Shelton St…
25/05649/ADFULL
2025
Details of a security scheme including details of lighting for Langley Passage pursuant t…
25/06542/ADFULL
2025
Details of waste storage collection arrangements and the temporary storage of bins on col…
25/06541/ADFULL
2025
Details of operational management plan and A Residents' Liaison Scheme pursuant to Condit…
25/06539/ADFULL
2025
Details of Servicing Management Plan pursuant to condition 28 of planning permission date…
25/06540/ADFULL
2024
Details of a sample of the ventilation louvre to Shelton Street, details of the metal pan…
24/03047/ADFULL
2024 Approved
Details of canopies over Old Brewer's Yard and Langley Passage including fixings to adjac…
24/02305/ADLBC
2024 Approved
Detailed sample panel of brick for the ground floor courtyard of 28-32 Shelton Street and…
24/02094/ADFULL
Within ~100m

Nearby activity

2025
7A Langley Street London WC2H 9JA
Internal refurbishment and fit-out works to ground floor and first floor.
25/07893/LBC
2025
18 Mercer Street London WC2H 9QE
Display of non illuminated public painted mural art measuring 11.4m x 15.1m.
25/07429/ADV
2025 Withdrawn
18 Mercer Street London WC2H 9QE
Display of painted mural public artwork measuring 11.4m x 17.1m for a five year period fr…
25/05620/ADV
2025
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m and two inte…
25/06893/ADV
2025 Approved
112 - 115 Long Acre London WC2E 9NT
Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street an…
25/05150/ADV
2025
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
25/06156/FULL
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs.
25/05880/FULL
2025
7A Langley Street London WC2H 9JA
Installation of service pipes and duct work, plant and associated step overs (Linked 25/0…
25/05881/LBC
2025 Refused
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
25/04285/FULL
2025 Approved
14 - 18 Neal Street London WC2H 9LY
Display of interally illuminated (lettering only) projecting sign measuring 1.2m x 0.6m
25/04143/ADV
2025 Approved
99 - 103 Long Acre London WC2E 9NR
Alterations to shopfront, including installation of additional door.
25/02050/FULL
2025 Approved
14 - 18 Neal Street London WC2H 9LY
Alterations to shopfront including replacement of existing doors with new double glazed d…
25/02011/FULL
2025 Approved
99 - 103 Long Acre London WC2E 9NR
Display of two internally illuminated fascia signs each measuring 2.00m x 0.32m.
25/02051/ADV
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02630/FULL)
25/02631/LBC
2025
7A Langley Street London WC2H 9JA
Installation of a metalwork gate to the recessed entrance. (Linked with 25/02631/LBC)
25/02630/FULL
2024 Withdrawn
24 Neal Street London WC2H 9QW
Display of 1 x non-illuminated fascia lettering sign and 1 x non-illuminated projecting s…
2024/5504/A
2024 Approved
24 Neal Street London WC2H 9QW
Replacement of shopfront including alterations to glazing pattern.
2024/5469/P
2024 Approved
31 Neal Street London WC2H 9PR
Display of externally illuminated (existing spike lights) fascia lettering sign and non-i…
2024/5509/A
2024 Approved
31 Neal Street London WC2H 9PR
Re-painting exterior of timber shopfront (Pale Sienna) and installation of replacement si…
2024/5023/L
2025
14 - 18 Neal Street London WC2H 9LY
Display of three internally illuminated fascia signs measuring 0.465m x 1m (linked with 2…
25/00633/ADV
2022 Approved
37 Neal Street London Camden WC2H 9PR
Retail shop fit of ground floor and basement
2022/1161/L
2022 Approved
37 Neal Street London Camden WC2H 9PR
Hanging white painted timber sign 75mm thick with 5mm black plastic lettering projected l…
2022/1160/A
2022 Approved
3 - 15 Neal Street London WC2H 9PU
Fit out of retail premises at basement and ground floor levels, and installation of fasci…
22/02075/LBC
2021 Approved
Site At Mercers Covent Garden Estate - Block C Mercer Street London
Variation of condition 4 of planning permission dated 28 March 2014 (RN: 13/06028/FULL) f…
21/02397/FULL
2022 Approved
3 - 15 Neal Street London WC2H 9PU
Display of non - illuminated fascia and hanging signs measuring 0.30m x 1.54m and 0.81m x…
22/02079/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.