Pavement O/s 164 - 167 East Road Cambridge Cambridgeshire CB1 1DB Data via plota.co.uk

25/03711/ADV - Advert Consent Refused

Proposal

Installation of 2no. digital 75" LCD display screens, one on each side of the Street Hub unit. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
24 Sept 2025
✗
Refused
12 Dec 2025
Appeal
Not lodged

Refused on 12 Dec 2025 · Delegated Decision · Last checked 12 Oct 2026

Documents 17

All documents on the council site ↗

Site constraints 5

Air quality management area: Cambridge AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Conservation area 58 m away: Mill Road; National infrastructure project 707 m away: East West Rail - Bedford to Cambridge and Western improvements, at pre-application; Registered park or garden 248 m away: Mill Road Cemetery; Inside the Cambridge (Cambridge) built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Cambridge
Application type
Advert Consent
Postcode
CB1 1DB
Received
24 Sept 2025
Validated
24 Sept 2025
Ward
Market
Case officer
Show
Target decision
12 Dec 2025
Decision
Refused Permission
Decision date
12 Dec 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Mitie

How this decision compares

Decided in 79 days from validation, 24 days slower than Cambridge's median of 55 for signs and adverts. Refused, as 12% of signs and adverts here are.

68%decided within 8 weeks
88%approved
94decided in the last year

Plota live figures for signs and adverts decided by Cambridge in the last twelve months, from validation. Cambridge decision record →

Public comments

No public comments yet.

21 neighbours consulted · Last counted 12 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Statutory expiry
19 Nov 2025
Env. assessment
No
Cambridge
Planning Authority Score
8.3/10
Excellent
#18 of 296 councils
Relevant to this application:
Other decisions

Cambridge is one of the fastest councils in England for householder decisions, ranking #21 out of 296. Only 26% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Cambridge decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #108 of 296
94%
Householder approved
Above avg (90%) #100 of 296
86%
Decided in 8 weeks
Above avg (63%) #21 of 296
26%
Extended time limit
Below avg (41%) #34 of 296
74%
Minor dwellings approved
86 decided (1-9 homes)
80%
Major dwellings approved
5 decided (10+ homes)
80%
Change of use approved
41 decided
1,014
Total decisions
100 refused in the year to March 2026