Longacre, Stone Street, Stelling Minnis, CT4 6DD Data via plota.co.uk

26/1393/FH - Consent to display an advertisement Under Consultation

Proposal

Proposed externally lit directional advertisement for existing hydrotherapy pool. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
21 Aug 2026
✓
Validated
10 Sept 2026
Decision
Expected by 5 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 4 Nov 2026, from recent advertisement consent across the UK.

Comments are open until 16 Oct 2026

Comment on this application ↗

Site constraints 5

Nutrient neutrality catchment: Stodmarsh SAC/SPA/Ramsar
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Kent Downs National Landscape
Great weight to conserving the landscape; major development restricted.
Previously an area of outstanding natural beauty, which is still the designation in law. Since 2023 authorities must seek to further its purpose, not merely have regard to it.
Agricultural land, grade 2
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Radon affected area, class 2.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area231 m² (2,486 sq ft)
Energy ratingE (47 out of 100), could reach C
PropertyDetached house, 9 habitable rooms
Built1900 to 1929
HeatingBoiler and radiators, oil
WallsCavity wall, as built, no insulation (assumed)

From the energy performance certificate lodged in July 2012, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Shepway
Application type
Consent to display an advertisement
Postcode
CT4 6DD
Received
21 Aug 2026
Validated
10 Sept 2026
Ward
North Downs West
Parish
Stelling Minnis
Case officer
Show
Target decision
5 Nov 2026
Applicant
Show
Freehold owner
Show

Decision outlook

Day 29 of the 56-day target. Councils usually decide advertisement consent by day 55.

Day 2927 days to the 56-day target
67%decided within 8 weeks
87%approved
10,255decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Shepway to go on. Shepway decision record →

Public comments

1comment received
1 neutral

Last counted 6 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
16 Oct 2026
Shepway
Planning Authority Score
7.4/10
Good
#49 of 296 councils
Relevant to this application:
Other decisions

Shepway is one of the fastest councils in England for householder decisions, ranking #5 out of 296. Only 12% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Shepway decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #247 of 296
88%
Householder approved
Below avg (90%) #219 of 296
96%
Decided in 8 weeks
Above avg (63%) #5 of 296
12%
Extended time limit
Below avg (41%) #5 of 296
61%
Minor dwellings approved
95 decided (1-9 homes)
100%
Major dwellings approved
13 decided (10+ homes)
69%
Change of use approved
32 decided
761
Total decisions
139 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.