Unit 11 Riverside Estate Sir Thomas Longley Road Medway City Estate Rochester Medway ME2 4DP Data via plota.co.uk

MC/26/1216 - Advertisement Consent Approved

Proposal

Retrospective advertisement consent for installation of two fascia signs and the installation of external signage lighting. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
25 Jun 2026
✓
Approved
10 Aug 2026

Approved on 10 Aug 2026 · Delegated Decision · Last checked 13 Aug 2026

Site constraints 5

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Otterham Creek to Stoke Marshes across the site
Matters where it crosses or adjoins the site; the route and its margin are protected.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Radon affected area, class 2; Inside the Rochester built-up area.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area323 m² (3,477 sq ft)
Energy ratingC (asset rating 56)
UseStorage or Distribution
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in February 2025, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Medway
Application type
Advertisement Consent
Postcode
ME2 4DP
Received
25 Jun 2026
Validated
25 Jun 2026
Ward
Strood Rural
Parish
Frindsbury Extra
Case officer
Show
Target decision
20 Aug 2026
Decision
Approval with Conditions
Decision date
10 Aug 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 46 days from validation, 9 days faster than Medway's median of 55 for signs and adverts. Approved, as 98% of signs and adverts here are.

88%decided within 8 weeks
98%approved
44decided in the last year

Plota live figures for signs and adverts decided by Medway in the last twelve months, from validation. Medway decision record →

Public comments

No public comments yet.

Last counted 13 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15038380
Planning Portal ref
PP-15038380
Env. assessment
No
Medway
Planning Authority Score
9.2/10
Excellent
#3 of 296 councils
Relevant to this application:
Other decisions

Medway is one of the fastest councils in England for householder decisions, ranking #8 out of 296. Only 19% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Medway decision statistics
Based on MHCLG data, the year to March 2026
91%
Overall approval rate
Above avg (87%) #99 of 296
96%
Householder approved
Above avg (90%) #53 of 296
94%
Decided in 8 weeks
Above avg (63%) #8 of 296
19%
Extended time limit
Below avg (41%) #16 of 296
79%
Minor dwellings approved
106 decided (1-9 homes)
78%
Major dwellings approved
27 decided (10+ homes)
75%
Change of use approved
67 decided
999
Total decisions
88 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.