91-97 Fulham Road, London, SW3 6RH Data via plota.co.uk

PP/26/03590 - Planning Permission Approved
ShopfrontsSigns & advertsCommercial premises

Proposal

Removal of existing metal fascia to be replaced with travertine panels; pillars between shop windows to be cladded with travertine panels; existing brass doors and window frames to receive a dark bronze-coloured finish; removal of 1no window and installation of travertine wall panel to the former window opening; installation of 1no. backlit Waterworks wordmark along the fascia; installation of 1no. backlit logo on the travertine wall panel; 4no. proposed fabric canopy awnings in light colour with a dark bronze frame; 1no. proposed fabric canopy awning in black colour, to adjacent unit; 2no. proposed acoustic enclosures at the rear of the unit Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Jul 2026
✓
Validated
13 Jul 2026
✓
Approved
24 Sept 2026

Approved on 24 Sept 2026 · Last checked 19 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 10

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Brompton Cross
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
8 listed buildings within 150 m of the postcode pin
Nearest: Michelin House the Main Part Facing the Fulham Road, Grade II, about 23 m from the postcode pin · 4 Grade II*, 4 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 8 with distances
Historic England ↗
Conservation area about 14 m away: Thurloe/Smith's Charity
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project about 925 m away: Thames Tideway Tunnel
The site is about 925 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 286 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Tree preservation order about 14 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space about 30 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Planning Permission
Postcode
SW3 6RH
Received
3 Jul 2026
Validated
13 Jul 2026
Ward
Brompton and Hans Town
Case officer
Show
Target decision
7 Sept 2026
Decision
Granted
Decision date
24 Sept 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 73 days from validation, 7 days slower than Kensington and Chelsea's median of 66 for shopfronts. Approved, as 95% of shopfronts here are.

46%decided within 8 weeks
95%approved
110decided in the last year

Plota live figures for shopfronts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
7 Aug 2026

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Refused
Display of front-lit internally illuminated fascia signage including internal video wall
CA/23/02352
2023 Withdrawn
Alterations to shopfront and display of front-lit illuminated fascia signage. ***WITHDRAW…
CA/23/01057
2023 Approved
Alterations to shopfront
PP/23/01060
Within ~100m

Nearby activity

2025 Approved
171-175 Draycott Avenue, London, SW3 3AJ
Construction of extension to existing basement, alterations to shop frontage and construc…
PP/25/01057
2025 Approved
Kimbolton Court, 117B Fulham Road, London, SW3 6RL
Use as a health and fitness spa (Use Class E) (Certificate of proposed development/use)
CL/25/06086
2025 Approved
2 Pelham Crescent, London, SW7 2NP
Variation of Condition 2 (Compliance with approved drawings) of planning permission PP/22…
PP/25/04403
2025
3 Pelham Crescent, London, SW7 2NP
FELL 1 x Robinia (rear)
ARB/25/06795
2025 Approved
1 Pelham Crescent, London, SW7 2NP
Prune 1 x Lime, 1 x Cherry, 1 x Magnolia (rear) and 1 x Evergreen Holm Oak, 1 x Sycamore…
ARB/25/06099
2025 Approved
Gardens In Front Of 1/27, Pelham Crescent, London, SW3 6RT
Prune various as specified
ARB/25/05950
2025 Approved
2 Pelham Crescent, London, SW7 2NP
Alterations and refurbishment of building - variation of approved LBC Ref LB/22/03517
LB/25/04366
2025 Approved
10 Pelham Crescent, London, SW7 2NP
FELL 1x Cherry at rear
ARB/25/05061
2025 Approved
Flat 919, Samuel Lewis Trust Dwellings, Ixworth Place, London, SW3 3QQ
FELL 1 x Ceanothus Tree
ARB/25/04770
2025 Approved
Fourth Floor, Michelin House, 81 Fulham Road, London, SW3 6RD
Internal strip-out to fourth floor. Fit-out to form new office use.
LB/25/03227
2025 Refused
Gardens In Front Of 1/27, Pelham Crescent, London
Prune 1 x Mature Leylandii
ARB/25/03495
2025 Approved
On highway outside, 97 Fulham Road, London, SW3 6RH
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
PP/25/02154
2025 Approved
On highway outside, 97 Fulham Road, London, SW3 6RH
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
CA/25/02155
2025
Elden House, 90 Sloane Avenue, London, SW3 3EA
Construction of additional set back roof storey to provide two new 3-bedroom apartments…
PP/25/03639
2025 Approved
Gardens In Front Of 1/27, Pelham Crescent, London
Prune 1 x Honey Locust, 2 x Prunus and 3 x Holly
ARB/25/02208
2024 Approved
Basement and Ground Floor, 165 Draycott Avenue and roof of 76-86 Sloane Avenue LONDON, SW3 3AJ
Replacement of shopfront and installation of new kitchen extraction equipment
PP/24/08018
2024 Approved
40 Pelham Street, London, SW7 2NN
Verification Order required to confirm the description and numbering of the two separate…
SNN/24/08139
2024 Approved
Bus Shelter, Pavement outside Philippe Hurrel Antiques, Fulham Road, London, SW3
Internally illuminated sequential advertisement capable of static and dynamic content dis…
CA/24/07316
2024 Approved
2-4 Kimbolton Row, London, SW3 6RQ
Change of use of existing self contained office building at No. 4 to a dwellinghouse (C3)…
PA/24/03711
2024
Elden House, 90 Sloane Avenue, London, SW3 3EA
Demolition of existing five storey building comprising Use Class E use at ground floor le…
PP/24/05976
2018 Refused
Michelin House, 81 Fulham Road, LONDON, SW3 6RD
Placement of four tables and eight chairs on pavement at front of Michelin House.
PP/18/04242
2019
Chelsea Cloisters, Sloane Avenue, LONDON, SW3 3DZ
Removal of 6no. antennas to be replaced with 6no. new antennas and ancillary works theret…
NOT/19/02509
2018 Approved
Sloane Avenue House, 74 Sloane Avenue, London
The creation of new street numbers 72, 74A and 74B Sloane Avenue and 159 and 161 Draycott…
SNN/18/08466
2019 Refused
Pavement outside 101 Fulham Road, London, SW3 6RH
Integration of illuminated digital advertisement display panel within replacement telepho…
CA/19/00070
2018 Approved
Pavement outside 101 Fulham Road, London, SW3 6RH
Replacement of telephone kiosk with new kiosk.
PA/19/00044
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Householder decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.