137 Fulham Road, London, SW3 6SD Data via plota.co.uk

CA/26/05020 - Advertisement consent Consultation
Signs & advertsCommercial premises

Proposal

Display of one freestanding, non-illuminated A-board advertisement outside the existing commercial premises; the proposed A-board measures 1,000 mm high x 570 mm wide and comprises a metal frame displaying the business name and branding; the A-board is fully freestanding and removable, with no permanent fixing to or alteration of the building or existing shopfront; iIt will be positioned adjacent to the premises during opening hours only and removed when the premises are closed; the sign will be positioned to maintain safe and unobstructed pedestrian access Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Sept 2026
✓
Validated
21 Sept 2026
Decision
Expected by 16 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 16 Nov 2026 and 9 Dec 2026, from Kensington and Chelsea's recent signs and adverts.

The consultation period closed on 9 Oct 2026.

Documents

View the documents on the council's website ↗

Site constraints 10

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Brompton Cross
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Conservation area 14 m away: Thurloe/Smith's Charity
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
16 listed buildings within 150 m
Nearest: 15-27, Pelham Crescent Sw7, Grade II*, 50 m away · 4 Grade II*, 12 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 16 with distances
Historic England ↗
National infrastructure project 932 m away: Thames Tideway Tunnel
The site is 932 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 353 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Tree preservation order 14 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space 22 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area28 m² (301 sq ft)
Energy ratingB (asset rating 48)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in July 2024, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 6SD
Received
16 Sept 2026
Validated
21 Sept 2026
Ward
Stanley
Case officer
Show
Target decision
16 Nov 2026
Applicant
Show
Leaseholder
Show

Decision outlook

Day 46 of the 56-day target. Kensington and Chelsea usually decides signs and adverts by day 67.

Day 4621 days to the predicted decision (day 67)
42%decided within 8 weeks
92%approved
287decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
9 Oct 2026

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Approved
Installation of non-illuminated awning and provision of non-illuminated hanging sign on f…
CA/24/08328
Within ~100m

Nearby activity

2025 Approved
Kimbolton Court, 117B Fulham Road, London, SW3 6RL
Use as a health and fitness spa (Use Class E) (Certificate of proposed development/use)
CL/25/06086
2025 Approved
Gardens In Front Of 1/27, Pelham Crescent, London, SW3 6RT
Prune various as specified
ARB/25/05950
2025 Refused
14 Pelham Crescent, London, SW7 2NP
Construction of two-storey side extension with associated works
LB/25/02785
2025 Refused
14 Pelham Crescent, London, SW7 2NP
Construction of two-storey side extension with associated works
PP/25/02784
2025 Withdrawn
14 Pelham Crescent, London, SW7 2NP
Alteration to boundary metal railing and installation of external metal staircase from gr…
PP/25/02792
2025 Withdrawn
14 Pelham Crescent, London, SW7 2NP
Alteration to boundary metal railing and installation of external metal staircase from gr…
LB/25/02793
2025 Refused
Gardens In Front Of 1/27, Pelham Crescent, London
Prune 1 x Mature Leylandii
ARB/25/03495
2025 Approved
1 Pelham Place, London, SW7 2NQ
Prune 1 x Cherry (front)
ARB/25/03484
2025
14 Pelham Crescent, London, SW7 2NP
Replacement of central sash window at ground floor with a pair of timber framed, slimline…
LB/25/03621
2025
14 Pelham Crescent, London, SW7 2NP
Removal and infill of existing door and opening, and installation of new opening and door…
LB/25/03636
2025
14 Pelham Crescent, London, SW7 2NP
Removal and infill of lower ground floor utility room door; and creation of new opening f…
LB/25/03631
2025
14 Pelham Crescent, London, SW7 2NP
Removal of wall and entrance door to dining room and installation of central set of slidi…
LB/25/03635
2025
14 Pelham Crescent, London, SW7 2NP
Replacement window units and glazing at lower ground and second floor.
LB/25/03626
2025 Approved
Gardens In Front Of 1/27, Pelham Crescent, London
Prune 1 x Honey Locust, 2 x Prunus and 3 x Holly
ARB/25/02208
2024 Approved
143 Fulham Road, LONDON, SW3 6SD
Add internal air conditioning unit and mechanical air handling behind louvres to shop fro…
PP/24/06750
2024 Approved
143 Fulham Road, LONDON, SW3 6SD
Amendments to existing shop front to add horizontal louvres over doors for ventilation an…
PP/24/06319
2024 Approved
2-4 Kimbolton Row, London, SW3 6RQ
Change of use of existing self contained office building at No. 4 to a dwellinghouse (C3)…
PA/24/03711
2024 Approved
Ground Floor, 153 Fulham Road, LONDON, SW3 6SN
Change of use from hand and foot spa (Sui Generis) to flexible use within Use Class E
PP/24/04378
2024 Approved
18 Pelham Crescent, LONDON, SW7 2NR
Replacement of non-original windows to front elevation at lower ground and third floor, w…
LB/24/03516
2024
Block 1-32, Pond House, Pond Place, LONDON, SW3 6QU
Replacement kitchen and bathroom windows with casement two-unit piece
PP/24/05074
2018 Approved
125 Fulham Road, LONDON, SW3 6RT
Installation of replacement shopfront (with single leaf glass entrance door) and fascia s…
PP/18/01088
2017 Approved
7-8 Sydney Place, LONDON, SW7 3NL
FELL 1 x purple plum (rear)
ARB/17/06768
2017 Approved
105-109 Fulham Road, LONDON, SW3 6RL
Installation of 1 x non-illuminated projecting hanging sign near corner of Fulham Road, w…
CA/17/06307
2017 Approved
Pelham Court, Fulham Road, LONDON, SW3 6SH
FELL 2 x Walnut and 1 x Cherry (rear)
ARB/17/05664
2017 Approved
Pelham Court, Fulham Road, LONDON, SW3 6SH
Prune 3 x Walnut Trees, 1 x Holly Tree and 2 x Cherry Trees in garden to rear of 145 Pelh…
ARB/17/03032
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.