171 Victoria Street London SW1E 5NN Data via plota.co.uk

26/05701/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non-illuminated hoarding measuring 2.40m x 108.10m for temporary period from 17 August 2026 until 1 September 2029. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
19 Aug 2026
✓
Approved
3 Sept 2026

Approved on 3 Sept 2026 · Delegated Decision · Last checked 9 Sept 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 3 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 3 Sept 2026 View ↗

Plans & drawings 2

PDF 171 HOARDING ARTWORK 10PERCENT SCALE_OUTLINED TEXT_LOW RES VISUAL_WITH SCALE Drawing · 19 Aug 2026 View ↗ PDF HOARDING ADDITIONAL DETAILS Drawing · 19 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 19 Aug 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 25 Aug 2026 View ↗ PDF SITE_LOCATION_PLAN-8622494 Background Papers · 19 Aug 2026 View ↗ PDF 25_06511_ADV-HOARDING_COVER_LETTER_AUGUST_2025-8770624 Background Papers · 19 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 13

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Westminster Cathedral conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 746 m away: Thames Tideway Tunnel
The site is 746 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 37 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
4 listed buildings within 150 m
Nearest: Victoria Palace Theatre, Grade II*, 59 m away · 1 Grade I, 2 Grade II*, 1 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 4 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area31,101 m² (334,768 sq ft)
Energy ratingE (asset rating 114)
UseA1/A2 Retail and Financial/Professional services
HeatingMixed-mode with Natural Ventilation

From the energy performance certificate lodged in October 2020, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1E 5NN
Received
19 Aug 2026
Validated
19 Aug 2026
Ward
Vincent Square
Case officer
Show
Target decision
14 Oct 2026
Decision
Application Permitted
Decision date
3 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
DP9 Limited

How this decision compares

Decided in 15 days from validation, 25 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15159264
Planning Portal ref
PP-15159264
Env. assessment
No

Historical activity at this location

31 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
Refurbishment and extension of existing office building to create additional Class E floo…
24/07197/FULL
2021 Approved
Amendments to planning permission dated 19 January 2021 (RN: 20/03402/FULL) for the: Infi…
21/00570/NMA
2020 Approved
Infilling existing bays under the colonnade to create 2 new small retail kiosks, extendin…
20/03402/FULL
2019 Approved
Replacement and installation of new cooling plant at 14th floor and roof levels.
19/03662/FULL
2018 Approved
External alterations to entrance on Carlisle Place.
18/00371/FULL
2016 Approved
Installation of new stainless steel ledges above the ground floor ventilation system and…
16/09965/COFUL
Within ~100m

Nearby activity

2025
Cathedral Piazza Victoria Street London SW1E 5NN
Display of five freestanding exhibition totems measuring 2.1m x 1.00m within Cathedral Pi…
25/07485/ADV
2025 Approved
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza…
25/05758/ADV
2025 Approved
5 Cardinal Walk London SW1E 5JE
Variation of Conditions 2 and 5 of planning permission dated 13th March 2012 (RN 15/00011…
25/04149/FULL
2025 Approved
(Including First Floor No. 80) First Floor 100 Victoria Street London SW1E 5JL
Display of non-illuminated 38 lamppost banners each measuring 0.8m x 2m between 13 July 2…
25/02918/ADV
2025
169 Victoria Street London SW1E 5NA
Installation of two internally illuminated ATM collars to replace existing, each measurin…
25/00013/ADV
2024
155 Victoria Street London SW1E 5NA
Application to confirm that the proposed unrestricted operation (i.e. 24 HOUR) of the res…
24/08035/CLOPUD
2024
Apollo Victoria 17 - 18 Wilton Road London
Installation of 2no. chillers to the existing roof top plant area and associated works to…
24/07700/LBC
2024
6 Cathedral Walk London SW1E 5JH
Temporary placement of six winter pods along the Cardinal Walk elevation of the existing…
24/06679/FULL
2024
Evelyn Mansions Carlisle Place London SW1P 1NH
Installation of new gas main kiosk GC6
24/06254/FULL
2024 Approved
169 Victoria Street London SW1E 5NA
New ATM signage to replace existing.
24/05827/ADV
2024
St Vincent De Paul Primary School Morpeth Terrace London SW1P 1EP
t2 robinia tree decay at base over car park area fell & replace see report
24/06120/TCA
2024
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza…
24/04968/ADV
2024 Approved
100 Victoria Street London SW1E 5JL
Installation of structural strengthening works to the existing canopy at Cardinal Place E…
24/03685/FULL
2024
92 Victoria Street London SW1E 5JL
Installation of an open access Communication Hub, following the removal of an existing co…
24/04524/FULL
2024
92 Victoria Street London SW1E 5JL
Display of advertisment integrated into the Communication Hub unit and comprises an LCD p…
24/04525/ADV
2024
100 Victoria Street London SW1E 5JL
Display of low-level non-illuminated advertisement on hoardings fronting Cardinal Place m…
24/03957/ADV
2024 Approved
100 Victoria Street London SW1E 5JL
Display of two non-illuminated information points measuring 2.7m x 1.38m; ten non-illumin…
24/02377/ADV
2023 Approved
100 Victoria Street London SW1E 5JL
Installation of public realm works across Cardinal Place Estate including seating and pla…
23/07315/FULL
2024 Approved
96 Victoria Street London SW1E 5JL
Display of externally illuminated projecting sign measuring 0.75m x 0.75m.
24/02682/ADV
2023 Approved
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza…
23/05716/ADV
2016 Withdrawn
Payphone Site Outside 324 Vauxhall Bridge Road London SW1V 1AA
Display of illuminated digital panel, measuring 1.650 m x 0.928 m, as part of new telepho…
16/10251/ADV
2017 Withdrawn
Payphone Site Outside 324 Vauxhall Bridge Road London SW1V 1AA
Replacement of existing telephone kiosk with new kiosk
17/03751/TELCOM
2017 Withdrawn
Payphone Site Outside 116 Edgware Road London W2 2DZ
Replacement of existing telephone kiosk with new kiosk
17/03739/TELCOM
2017 Approved
326 Vauxhall Bridge Road London SW1V 1AA
Use of the public highway measuring 0.85m x 4.9m for the placing of four tables and eight…
17/02260/TCH
2017 Approved
324 Vauxhall Bridge Road London SW1V 1AA
Use of an area of the public highway measuring 3.45m x 1.20m for the placing of 3 tables…
17/01800/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.