2 Larch Drive, Chiswick, London, W4 5QL Data via plota.co.uk

P/2025/2397 - Advertisement Application REGISTERED: Under Assessment

Proposal

Installation of 11 external advertisement signs and 3 digital screens compromising of different sizes the largest advertisement sign measuring at height 3.9m by width 16.7m and smallest advertisement sign measuring at height 0.8m by width 1.7m and the largest digital screen measuring at height 9.7m by width 7.8m by width 15.7m and smallest digital screen measuring at height 8.8m by width 4.8m. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
4 Aug 2025
✓
Validated
20 Aug 2025
Decision
Target date was 15 Oct 2025

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Nov 2026; it is now day 446.

The consultation period closed on 3 Sept 2025.

Documents 19

All documents on the council site ↗

Site constraints 10

Article 4 direction
Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Conservation area 44 m away: Gunnersbury Park; Heritage at risk 44 m away: Gunnersbury Park, Brentford; National infrastructure project 1753 m away: Thames Tideway Tunnel; Inside the Hounslow built-up area; Public transport access: PTAL 1a (very poor), TfL 2023, for the 100 m square; Metropolitan Open Land 44 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area6,449 m² (69,416 sq ft)
Energy ratingB (asset rating 34)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in February 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
W4 5QL
Received
4 Aug 2025
Validated
20 Aug 2025
Ward
Chiswick Gunnersbury
Applicant
Show

Decision outlook

Day 446, past the statutory target. 89% of signs and adverts in Hounslow are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Nov 2026.

Day 446390 days past the 56-day target
68%decided within 8 weeks
71%approved
103decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Consultation & key dates

Consultation
3 Sept 2025
Comments by
3 Sept 2025
Statutory expiry
15 Oct 2025
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.