Unit 10B 10 Greycoat Place London SW1P 1SB Data via plota.co.uk

26/05340/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of shopfront vinyls measuring 0.71m x 2.26m, 0.74m x 2.16m, and 1.31m x 2.19m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Aug 2026
✓
Validated
14 Aug 2026
✓
Approved
27 Aug 2026

Approved on 27 Aug 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 14

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 27 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 27 Aug 2026 View ↗

Plans & drawings 8

PDF SITE AND LOCATION PLANS Location Plan · 14 Aug 2026 View ↗ PDF PROPOSED SIGNAGE LOCATION SOUTH ELEVATION 02. Drawing · 14 Aug 2026 View ↗ PDF ELEVATION DRAWING VISUAL WITHOUT GRAPHICS Drawing · 14 Aug 2026 View ↗ PDF ELEVATION DRAWING VISUAL WITH GRAPHICS[8]. Drawing · 14 Aug 2026 View ↗ PDF PREVIOUSLY APPROVEDSIGNAGE LOCATION SOUTH ELEVATION 02 Background Papers · 14 Aug 2026 View ↗ PDF PREVIOUS APPROVED SIGNAGE LOCATION SOUTH ELEVATION 01 Background Papers · 14 Aug 2026 View ↗ PDF LOCATIONPLAN Drawing · 6 Aug 2026 View ↗ PDF WORKLIFE WINDOW SIGNAGE ARTWORK Drawing · 6 Aug 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 26 Aug 2026 View ↗ PDF PROPOSED SOUTH FACADE CONSTRUCTION / PRECAST SCOPING 2021 Background Papers · 14 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 12 Aug 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 12 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 11

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.8
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 439 m away: Thames Tideway Tunnel
The site is 439 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 432 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
7 listed buildings within 150 m
Nearest: Artillery House, Grade II, 23 m away · 1 Grade II*, 6 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 7 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Conservation area 14 m away: Broadway And Christchurch Gardens
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area122 m² (1,313 sq ft)
Energy ratingB (asset rating 41)
UseB1 Offices and Workshop businesses
HeatingAir Conditioning

From the energy performance certificate lodged in May 2025, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

19 May 2026Approved

10 Greycoat Place London SW1P 1SB

Details of translucent privacy film to rear ground floor windows pursuant to Con...

26/03301/ADFULL

Nearby new applications

23 Oct 2026Pending

105 Victoria Street London SW1E 6QT

Display of internally illuminated fascia measuring 3.670m X 8.97m and internally...

26/07153/ADV
21 Oct 2026Pending

St John's Concert Hall Smith Square London SW1P 3HA

Variation of conditions 5, 6a, 6c, 7 of planning permission dated 5th March 2026...

26/07197/FULL
21 Oct 2026Pending

98 Victoria Street London SW1E 5JL

Shopfront alterations.

26/07193/FULL
21 Oct 2026Pending

98 Victoria Street London SW1E 5JL

Display of two internally illuminated double-sided projecting signs, each measur...

26/07194/ADV
20 Oct 2026Pending

16 Warwick Way London SW1V 1RX

Kitchen extract duct at ground floor level with external rear ductwork from kitc...

26/07162/FULL
20 Oct 2026Pending

48 Westminster Palace Gardens Artillery Row SW1P 1RR

Replacement of balcony door and internal alterations to replace cornices. (Linke...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1P 1SB
Received
6 Aug 2026
Validated
14 Aug 2026
Ward
St James's
Case officer
Show
Target decision
9 Oct 2026
Decision
Application Permitted
Decision date
27 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Work.Life

How this decision compares

Decided in 13 days from validation, 27 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15136454
Planning Portal ref
PP-15136454
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
13 Artillery Row SW1P 1RH
Installation of signage to shopfront. (Linked with 25/07197/ADV)
25/08343/LBC
2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05963/LBC
2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05962/FULL
2025
15 Artillery Row SW1P 1RT
Display of one internally illuminated fascia sign measuring 0.885m x 6.2m and one interna…
25/07197/ADV
2025 Approved
13 Artillery Row SW1P 1RH
Painting of existing shopfront window frame and fascia board to Black Blue (RAL 5004).
25/05685/LBC
2025 Approved
13 Artillery Row SW1P 1RH
Alterations to shopfront.
25/02366/LBC
2025 Approved
10 Greycoat Place London SW1P 1SB
Display of six non illuminated projecting signs each measuring 0.46m x 0.46m.
25/01914/ADV
2025
5 Howick Place London SW1P 1WG
Mixed-use of basement level as flexible B8 storage space and/or car parking (Sui Generis)…
25/01559/FULL
2025
11 - 11A Artillery Row SW1P 1RH
Internal alterations to ground and basement floors.
25/01168/LBC
2025
10 Greycoat Place London SW1P 1SB
Use of unit on the ground floor at 10 Greycoat Place for Class E(a) or Class E(b) or Clas…
25/01121/FULL
2024
10 Greycoat Place London SW1P 1SB
Use of unit at part basement and part ground floor at 10 Greycoat Place for Class E(c)(i)…
24/08029/FULL
2024 Approved
Greycoat Hospital Upper School Horseferry Road London SW1P 2DY
Replacement of internal doors with new fire doors.
24/07221/LBC
2024
13 Artillery Row SW1P 1RH
Internal reconfiguration of the basement and ground floor including demolition and reloca…
24/07615/LBC
2024
Development Site At 101 To 105 Victoria Street London
Display of an LED signboard measuring 52cm x 200cm for a temporary period from 03 July 20…
24/05143/ADV
2024
10 Greycoat Place London SW1P 1SB
Use of part of the seventh floor roof as a terrace and associated works.
24/05132/FULL
2024 Refused
13 Artillery Row SW1P 1RH
Internal reconfiguration of the ground floor to remove internal walls between Nos. 11 and…
24/02592/LBC
2024
28 Westminster Palace Gardens Artillery Row SW1P 1RR
Internal layout alteration.
24/03435/LBC
2024 Approved
33 Westminster Palace Gardens Artillery Row London SW1P 1RR
Internal alterations including the removal and addition of partitions between the kitchen…
24/01866/LBC
2024 Approved
79 Victoria Street London SW1H 0HW
The installation of 1No. Nokia EE FW2EHRB single solution directional antenna small cell…
24/01316/TELNOT
2024 Approved
Greycoat Hospital Upper School Horseferry Road London SW1P 2DY
Replacement of internal doors.
24/00413/LBC
2017 Approved
Westminster Fire Station 4 Greycoat Place London SW1P 1SB
Display of three non-illuminated temporary hoardings, measuring 3.7m x 3.3m, from 6 Novem…
17/09066/ADV
2017 Approved
33 Greycoat Street London SW1P 2QF
Display of 6 non illuminated hoarding signs measuring 2.40m x 19.00m, 1.17m x 15.89m, 2.4…
17/06130/ADV
2017 Approved
33 Greycoat Street London SW1P 2QF
Display of non illuminated banner measuring 12.30m x 4.06m for a temporary period from 11…
17/06132/ADV
2016 Approved
Westminster Fire Station 4 Greycoat Place London SW1P 1SB
Use of the Fire Station (ground floor) as Class A3 and (four upper floors) as Class C3 us…
16/05217/LBC
2016 Approved
Westminster Fire Station 4 Greycoat Place London SW1P 1SB
Use of the Fire Station (ground floor) as Class A3 and (four upper floors) as Class C3 us…
16/05216/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.