Duke Of York's Theatre 103 - 104 St Martin's Lane London WC2N 4BG Data via plota.co.uk

26/04654/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one internally illuminated projecting sign measuring 5m x 0.68m and one non illuminated fascia sign measuring 0.298m x 3.47m. Linked with 26/04615/LBC Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
13 Jul 2026
✓
Approved
13 Aug 2026

Approved on 13 Aug 2026 · Delegated Decision · Last checked 14 Aug 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 13 Aug 2026 View ↗

Statements & assessments 1

PDF PLANNING HERITAGE DAS STATEMENT Design and Access Statement · 13 Jul 2026 View ↗

Plans & drawings 2

PDF THEATRE SIGNAGE Drawing · 13 Jul 2026 View ↗ PDF LOCATION PLAN Location Plan · 13 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 13 Jul 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 16 Jul 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 16 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 13 Jul 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 11

Grade II listed: Duke of York's Theatre
List entry 1236051 · The pin is inside its outline · 56 more listed buildings within 150 m (5 Grade I, 10 Grade II*, 41 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 56 with distances
Historic England ↗
Trafalgar Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 217 m away: Thames Tideway Tunnel
The site is 217 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 115 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 190 m away: Trafalgar Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2N 4BG
Received
13 Jul 2026
Validated
13 Jul 2026
Ward
St James's
Case officer
Show
Target decision
7 Sept 2026
Decision
Application Permitted
Decision date
13 Aug 2026
Decision level
Delegated Decision
Agent
TLT LLP

How this decision compares

Decided in 31 days from validation, 6 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 14 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15021146
Planning Portal ref
PP-15021146
Env. assessment
No

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
Installation of like for like replacement of internal wifi access points and new wifi acc…
24/01755/LBC
2021 Withdrawn
Removal of redundant old stage lift from the basement area.
21/05006/LBC
2021 Approved
Stage strengthening works to increase the stage loads to 5kN/msq including installation o…
21/04844/LBC
2019 Approved
Conversion of the current managers office and staff locker room/store room into a female…
19/01002/LBC
Within ~100m

Nearby activity

2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08106/LBC
2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08105/FULL
2025
42 - 49 St Martin's Lane London WC2N 4EJ
Change of use from gym space (Class E) to a Live Music Jazz Venue with a sit-down food an…
25/07802/FULL
2025
52 St Martin's Lane London WC2N 4EA
Installation of new internal fire doors throughout the building.
25/07315/LBC
2025 Approved
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Install new fall protection railings and replace roof coverings and battens to match exis…
25/05219/LBC
2025 Approved
43 Chandos Place London WC2N 4HS
Display of an externally illuminated fascia sign and an externally illuminated projecting…
25/04022/ADV
2025
Irving Gardens Charing Cross Road London WC2H 0QX
Display of a single Turtle Sculpture near the National Portrait Gallery at the Irving Str…
25/03565/ADV
2025
45 St Martin's Lane London WC2N 4HX
Display of a single Turtle Sculpture on St Martin's Lane outside number 45 (near kerbside…
25/03568/ADV
2025
Cecil Court London
Display of a single Turtle Sculpture on Cecil Court, outside number 16 measuring 1800mm (…
25/03575/ADV
2025
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Display of one externally illuminated horizontal banner measuring 30 m x 4 m to front of…
25/01001/ADV
2025
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Three advertisement banners on scaffolding. (Linked with RN 25/01001/ADV)
25/01005/LBC
2025
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of externally illuminated hanging sign measuring 8m X 2m and 1m X 2m (7 cross str…
25/00789/ADV
2025
8 - 10 Charing Cross Road London WC2H 0HG
Display of externally illuminated hanging sign measuring 900mm x 1200mm, display of non-i…
25/00455/ADV
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08995/LBC)
24/08994/FULL
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08994/FULL)
24/08995/LBC
2024
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Installation of brass guardrails to the balcony resters at the bottom of each flight of A…
24/08187/LBC
2024 Approved
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Removal of existing modern single ply roof coverings and associated insulation and renew…
24/06939/LBC
2024 Approved
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Repairs and renewal to two failing roof areas and renewal of associated roof coverings.
24/06940/LBC
2024
45 St Martin's Lane London WC2N 4HX
Erection of three rooftop extensions to existing hotel to provide additional guest bedroo…
24/08080/FULL
2024
43 Chandos Place London WC2N 4HS
Display of an internally illuminated fascia sign measuring 4.56m x 0.53m and an internall…
24/07984/ADV
2021 Approved
92-93 St Martin's Lane London WC2N 4AP
Display of eight non illuminated signs on fabric barriers on the pavement on Cecil Court…
21/00755/ADV
2021 Refused
24 Charing Cross Road London WC2H 0HX
Display of three internally illuminated fascia signs measuring 600mm x 1750mm and two int…
21/01264/ADV
2021 Approved
45 St Martin's Lane London WC2N 4HX
Use of two areas of the public highway measuring 3.2m x 13.3 and 3.2m x 21.4m for the pla…
21/00018/TCH
2020 Approved
24 Charing Cross Road London WC2H 0HX
Variation of Condition 5 of planning permission dated 1 October 2019 (RN: 19/06239/FULL)…
20/08264/FULL
2020 Approved
26-27 St Martin's Court London WC2N 4AL
Use of an area of the public highway measuring 1.6m x 6m for the placing of 4 tables and…
20/07026/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings