Advertisement signage at Prow/16/1, Church Road - Near, Mountfield
Summary of planning committee decision
Decided by Rother Planning Committee on 9 Oct 2025.
What was proposed
The application concerned signage whose design and size followed the Council’s pre-application advice.
“The signage design and size follow the advice given as part of the Council's pre-application advice.”
Officer report
The site and surroundings
The site was a small development enclave close to dwellings, the church and village hall, with the sign on a grass bank beside the road.
“RR/2025/998/A small enclave of development in close proximity to dwellings, the church and the village hall.”
“The sign will be displayed on a grass bank set back from the road adjacent the fencing and would be relatively simple with no proposed distracting flashing or illumination to the signage. The sign does not block the adjacent access into the Mountfield Winery or visibility at that access. As such, it is considered that the sign would not impact the public highway safety and there is no objection from the local Highway Authority.”
Officer report
Main effects considered
Officers considered highway safety, ecology and historical impacts, finding the sign unlikely to cause harm because of its small scale and position.
“The signage is proposed to be displayed within an Archaeological Notification Area and there are numerous heritage listings in the area, however the de minimis scale of the signage together with the non-intrusive position on the grass bank is unlikely to have any historical impacts.”
Officer report
The officer recommendation
Officers found the signage acceptable in location, scale and design and recommended advertisement consent.
“This proposed signage is acceptable in terms of location, scale and design, it would not have a harmful impact on the character and appearance of the area or upon the safety of the public highway and as such it is recommended for approval.”
“RECOMMENDATION: GRANT (ADVERTISEMENT CONSENT)”
Officer report
What members said
The committee was supportive of the officer’s recommendation, and Councillor Creaser moved the motion, seconded by Councillor Ganly.
“The Planning Committee was supportive of the officer’s recommendation, subject to conditions as outlined below.”
“Councillor Creaser moved the motion to GRANT (Advertisement Consent) subject to conditions and this was seconded by Councillor Ganly.”
Minutes
Sources
- Rother Planning Committee minutes, 9 October 2025
- Agenda and papers (council website)
Source: Plota analysis of Rother's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.
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See the API →At the meeting
- Committee
- Rother Planning Committee
- Council
- Rother
- Date
- Thursday 9 October 2025
- Recommendation
- Officers recommended approval
- Committee decided
- Approved
- Vote
- Unanimous
- Minutes
- The council's minutes
- Meeting
- Agenda and papers (council website)
- Application
- View application →
- All decisions
- Rother committee decisions →
This committee's year
17 decisions in the 12 months to this meeting, 2 against officer advice.
Source: Plota analysis of the committee's minutes.