Whsmith, Unit A, 29 - 31 Wimbledon Bridge, Wimbledon, London, Merton, SW19 7NL Data via plota.co.uk

26/ADV/1945 - Advertisement Consent View

Proposal

Advert consent for the display of 2 canvas awnings with caffe nero text and 1 x externally illuminated projecting sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2026
Decision
Expected by 30 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 14 Nov 2026, from Merton's recent signs and adverts. Comments are open until 7 Oct 2026.

Comment on this application ↗

Site constraints 7

Air quality management area: Merton AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Wimbledon
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
1 listed building within 150 m of the postcode pin; Conservation area about 75 m away: Wimbeldon Broadway; Heritage at risk about 75 m away: The Broadway; Inside the Merton built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 18 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Merton
Application type
Advertisement Consent
Postcode
SW19 7NL
Received
4 Sept 2026
Validated
4 Sept 2026
Ward
Hillside
Case officer
Show
Target decision
30 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
Cobalt

Decision outlook

Day 31 of the 56-day target. Merton usually decides signs and adverts by day 71.

Day 3140 days to the predicted decision (day 71)
31%decided within 8 weeks
88%approved
43decided in the last year

Plota live figures for signs and adverts decided by Merton in the last twelve months, from validation. Merton decision record →

Consultation & key dates

Comments by
7 Oct 2026
Statutory expiry
30 Oct 2026
Merton
Planning Authority Score
4.5/10
Below average
#173 of 296 councils
Relevant to this application:
Other decisions

Merton ranks #196 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Merton decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #135 of 296
92%
Householder approved
Above avg (90%) #158 of 296
57%
Decided in 8 weeks
Below avg (63%) #196 of 296
39%
Extended time limit
Below avg (41%) #139 of 296
54%
Minor dwellings approved
82 decided (1-9 homes)
100%
Major dwellings approved
11 decided (10+ homes)
83%
Change of use approved
24 decided
1,079
Total decisions
115 refused in the year to March 2026