Zedwell Underground Hotel 112A Great Russell Street London WC1B 3NP Data via plota.co.uk

2026/3995/A - Advertisement Consent REGISTERED
Signs & adverts

Proposal

Display of 1 x externally illuminated letter fascia sign, 2 x Externally illuminated wall signs, 2 x externally surface-mounted display signs Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
14 Sept 2026
✓
Validated
15 Sept 2026
Decision
Expected by 10 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 2 Nov 2026 and 20 Nov 2026, from Camden's recent signs and adverts.

The consultation period closed on 15 Sept 2026.

Documents

View the documents on the council's website ↗

Site constraints 12

Article 4 direction
Basements. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
23 listed buildings within 150 m of the postcode pin
Nearest: 8 to 12, Great Russell Street, Grade II, about 15 m from the postcode pin · 2 Grade I, 4 Grade II*, 17 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 23 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Conservation area about 7 m away: Bloomsbury
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project about 960 m away: Thames Tideway Tunnel
The site is about 960 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 443 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Registered park or garden about 130 m away: Bedford Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre about 20 m away: West End.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area5,614 m² (60,429 sq ft)
Energy ratingA (asset rating 21)
UseHotels
HeatingAir Conditioning

From the energy performance certificate lodged in May 2023, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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6 Oct 2026Pending

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Installation of 1 x Fascia Sign and 2 x Brass Plaques

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6 Oct 2026Pending

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Replacement shopfront. (Linked with 26/06354/ADV)

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1B 3NP
Received
14 Sept 2026
Validated
15 Sept 2026
Ward
Bloomsbury
Case officer
Show
Agent
Criterion Capital

Decision outlook

Day 24 of the 56-day target. Camden usually decides signs and adverts by day 52.

Day 2432 days to the 56-day target
54%decided within 8 weeks
85%approved
9%go to committee

Plota live figures for signs and adverts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
15 Sept 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
1B - 1C Tottenham Court Road London W1T 1BB
Replacement air source heat pumps to rear fourth floor flat roof, and glazing adjustments…
25/05461/FULL
2025
1 Tottenham Court Road London W1T 1BB
Internal refurbishment, replacement air source heat pumps to rear flat roof, and glazing…
25/04604/LBC
2024 Approved
107 Great Russell Street London WC1B 3NA
Display of externally illuminated (trough-lit) fascia sign and non-illuminated projecting…
2024/3904/A
2024 Approved
107 Great Russell Street London WC1B 3NA
Alterations to shopfront elevation in connection with the installation and display of sig…
2024/3897/L
2024 Refused
The Dominion Theatre 268-269 Tottenham Court Road London W1T 7AQ
Display of two temporary banner signs until 30th September 2027.
2024/3616/L
2024 Refused
The Dominion Theatre 268-269 Tottenham Court Road London W1T 7AQ
Display of two temporary banner signs until 30th September 2027.
2024/3779/A
2024 Approved
The Dominion Theatre 268-269 Tottenham Court Road London Camden W1T 7AQ
Temporary display of non-illuminated hoarding advertisements (printed panelling fixed to…
2024/3270/A
2024
1 Tottenham Court Road London W1T 1BB
Internal renovations and installations, including partitions for classroom space, suspend…
24/05802/LBC
2024 Approved
Bloomsbury Hotel 16 - 22 Great Russell Street London WC1B 3NN
FRONT SIDE GARDEN: 3 x London Planes (T1 - T3) - Prune back to most recent previous reduc…
2024/2118/T
2024 Approved
Adjacent to 34 Adeline Place WC1B 3AH
Installation of cycle hire docking station in the highway adjacent to 112 Great Russell S…
2024/1397/P
2024 Approved
The Dominion Theatre 268-269 Tottenham Court Road London W1T 7AQ
LED sign on facade of the theatre and show icon on the entrance canopy.
2024/1501/A
2024 Approved
The Dominion Theatre 268-269 Tottenham Court Road London W1T 7AQ
Removal of existing LED sign and installation of replacement LED sign on facade of the th…
2024/1435/L
2024 Approved
The Dominion Theatre 268-269 Tottenham Court Road London Camden W1T 7AQ
Cleaning of stonework to the front facade.
2024/1143/L
2023 Withdrawn
The Dominion Theatre 268 - 269 Tottenham Court Road London W1T 7AQ
Use of LED screen to display moving images on the existing illuminated projecting sign to…
2023/2559/A
2023 Approved
42 Bedford Square London WC1B 3HX
Minor updates to previously consented proposal for the main house in order to consolidate…
2023/4513/L
2023 Approved
38 Bedford Square London Camden WC1B 3EL
Installation of toilet on ground floor.
2023/3774/L
2023 Approved
Five Guys 264 Tottenham Court Road London W1T 7RQ
6 Tables, 12 Chairs and 4 Barriers Monday to Saturday 11:00-23:00 Sunday 11:00-22:00 New…
2023/4185/PVL
2022 Approved
12 Adeline Place London Camden WC1B 3AJ
Change of use of raised ground floor from office (Class E) to residential (Class C3).
2022/2556/P
2023 Approved
42 Bedford Square London WC1B 3HX
Reinstatement of external metal security grilles to two lower ground floor front windows.
2023/1517/L
2023 Approved
42 Bedford Square London WC1B 3HX
Reinstatement of external metal security grilles to two lower ground floor front windows.
2023/1432/P
2017 Approved
251a Tottenham Court Road London W1T 7RL
Display of internally illuminated fascia sign (lettering only) on Tottenham Court Road el…
2017/5952/A
2017 Approved
Retail Unit 4 1 Bedford Avenue Fitzrovia London WC1B 3AU
Installation of ground level access door onto Bedford Avenue
2017/4942/P
2017 Approved
Unit 2 1 Bedford Avenue 251 Tottenham Court Road LONDON WC1B 3AU
Display of internally illuminated (lettering only) fascia sign fronting Tottenham Court R…
2017/5067/A
2017 Approved
118-132 New Oxford Street LONDON WC1A 1HL
Alterations to existing shopfront comprising installation of glazed entrance and frontage…
2017/4925/P
2017 Approved
118-132 New Oxford Street LONDON WC1A 1HL
Display of 4 x internally illuminated fascia signs and 1 x internally illuminated project…
2017/4927/A
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.