S'mart, 8 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP Data via plota.co.uk

26/00820/ADVERT - Consent to Display an Advertisement(s) Refused
Signs & adverts

Proposal

Replacement of the existing 48 sheet paper and paste poster with a 3000mm x 6000mm x 61mm internally illuminated D48 digital advertising poster 3450mm above ground level Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Jun 2026
✗
Refused
12 Aug 2026
Appeal
Not lodged

Refused on 12 Aug 2026 · Last checked 30 Sept 2026

Documents 5

Decision & officer reports 2

PDF Decision Notice Decision Notice · 10 Aug 2026 View ↗ PDF Officer Report Officer Report · 6 Aug 2026 View ↗

Plans & drawings 1

PDF Site Location Plan, Existing and Proposed Site Plan and Existing and Proposed Front and Side Elevations Plans / Drawings · 16 Jun 2026 View ↗

Application forms 1

PDF Application Form Redacted Application Form / Certificate of Ownership · 16 Jun 2026 View ↗

Other documents 1

PDF Cover Letter Applicant Correspondence · 16 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 5

Article 4 direction
HMO Article 4. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Barking and Dagenham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Barking and Dagenham built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square; Town centre about 47 m away: Dagenham Heathway.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

18 Aug 2026Approved

DOMINION TELEPHONE EXCHANGE REAR OF, 40 Reede Road, Dagenham, Barking And Dagenham, RM10 8DR

Proposed removal of 3 x ATD4516R9 antenna and replacement with the installation ...

26/01159/COM
10 Aug 2026Approved

227 Reede Road, Dagenham, Barking And Dagenham, RM10 8EL

Application for a lawful development certificate (proposed) for the construction...

26/01108/CLUP
3 Jul 2026Decided

249 Reede Road, Dagenham, Barking And Dagenham, RM10 8EP

Prior notification application for the construction of a single storey rear exte...

26/00917/PRIEXT
2 Jun 2026Refused

252 Reede Road, Dagenham, Barking And Dagenham, RM10 8EH

Prior notification application for the construction of a single storey rear exte...

26/00706/PRIEXT

Nearby new applications

28 Sept 2026Pending

Hunters Hall Primary School, SCHOOL SITE Alibon Road, Dagenham, Barking And Dagenham, RM10 8DE

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24 Sept 2026Pending

5, STATION PARADE, Dagenham, RM9 5AW

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26/01312/AOD
16 Sept 2026Pending

344 Heathway, Dagenham, Barking And Dagenham, RM10 8NJ

Construction of a part two storey part single storey side extension including re...

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16 Sept 2026Pending

31 Monmouth Road, Dagenham, Barking And Dagenham, RM9 5DD

Construction of a single storey rear outbuilding, demolition of existing rear ex...

26/01271/HSE
10 Sept 2026Pending

53 Dagenham Avenue, Dagenham, Barking And Dagenham, RM9 6LD

Application for a lawful development certificate (proposed) for the construction...

26/01234/CLUP
24 Aug 2026Pending

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Important details

Council
Barking and Dagenham
Application type
Consent to Display an Advertisement(s)
Postcode
RM10 8DP
Received
16 Jun 2026
Validated
16 Jun 2026
Ward
Alibon
Case officer
Show
Target decision
12 Aug 2026
Decision
Refused
Decision date
12 Aug 2026
Applicant
Show
Agent
Carter Jonas

How this decision compares

Decided in 57 days from validation, 6 days slower than Barking and Dagenham's median of 51 for advertisement consent. Refused, as 10% of advertisement consent here are.

65%decided within 8 weeks
90%approved
30decided in the last year

Plota live figures for advertisement consent decided by Barking and Dagenham in the last twelve months, from validation. Barking and Dagenham decision record →

Consultation & key dates

Statutory expiry
12 Aug 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
38 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Construction of part two storey part single storey rear and side extensions including rel…
25/01822/HSE
2025 Approved
38 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Application for a lawful development certificate (proposed) for the construction of a hip…
25/01620/CLUP
2025 Approved
38 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Construction of a single storey rear outbuilding
25/01612/HSE
2025 Approved
38 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Prior notification application for the construction of a single storey rear extension. Th…
25/01610/PRIEXT
2025 Refused
318 Heathway, Dagenham, Barking And Dagenham, RM10 8LU
Change of use of the dwelling (C3) to a 3x bed HMO for up to 4 occupants (C4)
25/00895/FULL
2024 Approved
318 Heathway, Dagenham, Barking And Dagenham, RM10 8LU
Application for a lawful development certificate (proposed) for the construction of a sin…
24/00036/CLUP
2023 Approved
318 Heathway, Dagenham, Barking And Dagenham, RM10 8LU
Prior notification application for the construction of a single storey rear extension. Th…
23/01810/PRIEXT
2023 Approved
42 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Construction of single-storey side and rear extension and construction of front porch.
23/00578/HSE
2023 Approved
42 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Prior notification application for the construction of a single storey rear extension. Th…
23/00316/PRIEXT
2022 Approved
Dominion Telephone Exchange Rear Of, 40 Reede Road, Dagenham, Barking And Dagenham, RM10 8DR
Proposed removal of 3no. existing antenna and replace with upgraded, 6no. new antennae an…
22/01476/COM
2022 Approved
Council Lighting Asset Column Number: 067- H067 Outside, 276-256 Heathway, Dagenham, Barking And Dagenham, RM10 8QU
Proposed installation of 1 x feeder pillar on to or near base of existing street lighting…
22/01410/COM
2021 Approved
30 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Application for a lawful development certificate (proposed) for the construction of a rea…
21/02136/CLUP
2021 Approved
30 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Prior notification application for the construction of a single storey rear extension. Th…
21/01950/PRIEXT
2021 Approved
Mo's Fish Bar, 6 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Change of use from Class E (Restaurant & Cafe) to a Hot food takeaway (Sui Generis) with…
21/01577/FULL
2021 Approved
Mo's Fish Bar, 6 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
New internally illuminated fascia sign and projecting sign to replace the old signage (li…
21/01579/ADVERT
2021 Approved
17 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Prior notification application for the construction of a single storey rear extension. Th…
21/01478/PRIEXT
2021 Approved
32 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Prior notification application for the construction of a single storey rear extension. Th…
21/01039/PRIEXT
2021 Approved
Dominion Telephone Exchange Rear Of, 40 Reede Road, Dagenham, Barking And Dagenham, RM10 8DR
Proposed removal of the following: 3 x CVVPX308.10R3 antenna at 20.18m from existing supp…
21/00325/COM
2018 Approved
Peak Fitness Academy, Rear Of, 5 - 7 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Demolition of existing buildings and erection of 5 x two storey three bedroom dwellings.
18/01691/FUL
2018 Approved
42 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Erection of part single/part two storey side extension, part single/part two storey rear…
18/00669/FUL
2018 Refused
46 Reede Road, Dagenham, Barking And Dagenham, RM10 8DT
Erection of single storey rear extension.
18/00737/FUL
2016 Approved
Peak Fitness Academy, Rear Of, 5 - 7 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Demolition of existing buildings and erection of 2 two storey three bedroom houses and 3…
16/01080/FUL
2016 Approved
Lidl, Unit A, 258 - 262 Heathway, Dagenham, Barking And Dagenham, RM10 8QS
External alterations to all elevations including new wall cladding, shop front, external…
16/01567/FUL
2022 Approved
Peak Fitness Academy, Rear Of, 5 - 7 Reede Road, Dagenham, Barking And Dagenham, RM10 8DP
Details pursuant to Condition 5 (Details of Materials) attached to planning consent 18/01…
22/01488/AOD
2020 Approved
Dominion Telephone Exchange Rear Of, 40 Reede Road, Dagenham, Barking And Dagenham, RM10 8DR
Application for prior approval telecommunication: Removal of existing wall mounted antenn…
20/01621/PRICOM
Barking and Dagenham
Planning Authority Score
6.4/10
Average
#81 of 296 councils
Relevant to this application:
Other decisions

Barking and Dagenham is one of the fastest councils in England for householder decisions, ranking #9 out of 296. Only 16% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Barking and Dagenham is also one of the strictest councils - it refuses more householder applications than almost any other, with only 68% approved vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Barking and Dagenham decision statistics
Based on MHCLG data, the year to March 2026
64%
Overall approval rate
Below avg (87%) #296 of 296
68%
Householder approved
Below avg (90%) #296 of 296
93%
Decided in 8 weeks
Above avg (63%) #9 of 296
16%
Extended time limit
Below avg (41%) #13 of 296
43%
Minor dwellings approved
86 decided (1-9 homes)
100%
Major dwellings approved
7 decided (10+ homes)
28%
Change of use approved
80 decided
725
Total decisions
260 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings