4 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL Data via plota.co.uk

26/01594/ADV - Advertisement Consent Approved
Signs & adverts

Proposal

Display of 1 externally illuminated fascia sign, 1 non-illuminated menu signage and 1 non-illuminated totem signage. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
21 Jul 2026
✓
Approved
15 Sept 2026

Approved on 15 Sept 2026 · Delegated decision · Last checked 19 Sept 2026

Documents 7

Decision & officer reports 2

PDF DELEGATED REPORT Decision · 15 Sept 2026 View ↗ PDF DECISION NOTICE Decision · 15 Sept 2026 View ↗

Plans & drawings 4

PDF 5900 103 B PROPOSED SIGNAGE DETAILS (ADVERTS) Drawing · 21 Jul 2026 View ↗ PDF 5900 102 B PROPOSED EXTERNAL ELEVATIONS (ADVERTS) Drawing · 21 Jul 2026 View ↗ PDF 5900 101 A EXISTING ELEVATIONS (ADVERTS) Drawing · 21 Jul 2026 View ↗ PDF 5900 100 LOCATION PLAN (ADVERTS) A4 Drawing · 21 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form (Public) · 21 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 8

In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From rivers. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Air quality management area: Newham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Stratford
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 788 m away: Thames Tideway Tunnel
The site is 788 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Radon affected area, class 2; Inside the Newham built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI), Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area513 m² (5,522 sq ft)
Energy ratingB (asset rating 45)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in November 2022, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

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Display of 3 internally illuminated fasica signs, 1 internally illuminated proje...

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312 The Loft Westfield Stratford City Montfichet Road Stratford London E20 1ET

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Important details

Council
Newham
Application type
Advertisement Consent
Postcode
E20 1GL
Received
21 Jul 2026
Validated
21 Jul 2026
Ward
Stratford Olympic Park
Parish
Stratford Community Forum
Case officer
Show
Decision
Approve
Decision date
15 Sept 2026
Decision level
Delegated decision
Applicant
Show
Agent
Harrison

How this decision compares

Decided in 56 days from validation, about the council's usual 55 days. Approved, as 89% of signs and adverts here are.

74%decided within 8 weeks
89%approved
87decided in the last year

Plota live figures for signs and adverts decided by Newham in the last twelve months, from validation. Newham decision record →

Public comments

No public comments yet.

Last counted 19 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Env. assessment
No

Historical activity at this location

12 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
2 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL
Display of internally illuminated fascia sign and internally illuminated totem menu sign.
25/02636/ADV
2025 Approved
152 To 153 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Construction of a structure/framework to enclose the external seating area in front of th…
25/02555/FUL
2025 Approved
312 The Loft Westfield Stratford City Montfichet Road Stratford London E20 1ET
Installation of 5no externally mounted, internally illuminated fascia signs comprising LE…
25/02510/ADV
2025
152 To 153 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Display of 3 internally illuminated fascia sign, 3 non-illuminated fascia sign, 1 interna…
25/02176/ADV
2025
154 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Display of Illuminated fascia signage, two internally illuminated projecting signs, exter…
25/01984/ADV
2025
155 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Display of 1 internally illuminated fascia sign, 2 internally illuminated fascia letter s…
25/01932/ADV
2025
Unit 2 7 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL
Change of use to entertainment and hospitality use (Use Class Sui Generis)
25/01412/FUL
2024 Refused
Bus Shelter Corner Of Endeavour Square Westfield Avenue Stratford London E20 1JN
Display of a double-sided LCD digital advertising display to an existing bus shelter.
24/02336/ADV
2025
110 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Display of internally illuminated fascia sign.
25/00475/ADV
2024 Approved
107 To 109 The Street Westfield Stratford City Montfichet Road Stratford London E20 1EN
Proposed reinstallation of glass entrance doors to a retail unit.
24/02515/FUL
2022 Approved
Telecommunications Outside Chestnut Plaza Westfield Avenue Stratford London E20 1GL
Notification under The Electronic Communications Code (conditions and restrictions) Regul…
22/02476/TEL
2022 Approved
Telecommunications Outside Chestnut Plaza Westfield Avenue Stratford London E20 1GL
Notification under The Electronic Communications Code (conditions and restrictions) Regul…
22/01911/TEL
Newham
Planning Authority Score
3.7/10
Below average
#211 of 296 councils
Relevant to this application:
Other decisions

Newham ranks #191 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (87%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Newham decision statistics
Based on MHCLG data, the year to March 2026
83%
Overall approval rate
Below avg (87%) #239 of 296
87%
Householder approved
Below avg (90%) #233 of 296
59%
Decided in 8 weeks
Below avg (63%) #191 of 296
39%
Extended time limit
Below avg (41%) #140 of 296
51%
Minor dwellings approved
67 decided (1-9 homes)
100%
Major dwellings approved
2 decided (10+ homes)
59%
Change of use approved
51 decided
989
Total decisions
170 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.