Waitrose Supermarket, 49 High Street, Hythe SO45 6AG Data via plota.co.uk

26/10470 - Advertisement Consent Approved

Proposal

Replacement and new signage comprising 6no. internally illuminated signs (including projecting si... Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 May 2026
✓
Validated
29 Jun 2026
✓
Consultation
29 Jun 2026
✓
Approved
7 Sept 2026

Approved on 7 Sept 2026 · Delegated · Last checked 10 Sept 2026

Licence at this address

  • Licence Waitrose Premises licence · in force Hours not given on the register
    Food hygiene rating: 5 (Very good)Inspected 3 Jun 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Nutrient neutrality catchment: Solent: Includes Chichester and Langstone Harbours SPA/Ramsar, Solent and Southampton Water SPA/Ramsar, Solent Maritime SAC, Portsmouth Harbour SPA/Ramsar
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Hythe conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Hovercraft in the Solent. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Special protection area 78 m away: Solent & Southampton Water
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
SSSI 78 m away: Hythe to Calshot Marshes SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
12 listed buildings within 150 m
Nearest: Church of St John, Grade II, 32 m away · 12 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 12 with distances
Historic England ↗
Also on the record
National infrastructure project 669 m away: Solent Gateway 2, at pre-application; Inside the Hythe and Dibden Purlieu built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area2,068 m² (22,260 sq ft)
Energy ratingC (asset rating 64)
UseRetail/Financial and Professional Services
HeatingHeating and Mechanical Ventilation

From the energy performance certificate lodged in July 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
SO45 6AG
Received
18 May 2026
Validated
29 Jun 2026
Ward
Hythe Central
Parish
Hythe and Dibden
Case officer
Show
Target decision
11 Sept 2026
Decision
Granted Subject to Conditions
Decision date
7 Sept 2026
Decision level
Delegated
Applicant
Show
Agent
Blaze Signs Ltd
Leaseholder
Show

How this decision compares

Decided in 70 days from validation, 14 days slower than New Forest (District)'s median of 56 for signs and adverts. Approved, as 82% of signs and adverts here are.

54%decided within 8 weeks
82%approved
7%go to committee

Plota live figures for signs and adverts decided by New Forest (District) in the last twelve months, from validation. New Forest (District) decision record →

Public comments

1comment received
1 objecting

5 neighbours consulted · Last counted 10 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14943396
Planning Portal ref
PP-14943396
Consultation
29 Jun 2026
Comments by
31 Jul 2026
Env. assessment
No
New Forest (District)
Planning Authority Score
7.8/10
Good
#29 of 296 councils
Relevant to this application:
Other decisions

New Forest (District) is faster than most councils at deciding householder applications, ranking #37 out of 296. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
New Forest (District) decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #112 of 296
96%
Householder approved
Above avg (90%) #54 of 296
80%
Decided in 8 weeks
Above avg (63%) #37 of 296
35%
Extended time limit
Below avg (41%) #103 of 296
69%
Minor dwellings approved
87 decided (1-9 homes)
91%
Major dwellings approved
11 decided (10+ homes)
78%
Change of use approved
40 decided
885
Total decisions
85 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.