Standard House Standard Road Wells-next-the-sea Norfolk NR23 1JY Data via plota.co.uk

ADV/26/1597 - Advertisement Consent Pending Consideration

Proposal

Retention of display of externally illuminated advertisement (name signage) on scaffolding on west gable of building for a limited period until scaffolding is removed Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
29 Jul 2026
✓
Consultation
11 Aug 2026
✓
Validated
12 Aug 2026
Decision
Expected by 7 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 58.

The consultation period closed on 18 Sept 2026.

Site constraints 10

Norfolk Coast National Landscape
Great weight to conserving the landscape; major development restricted.
Previously an area of outstanding natural beauty, which is still the designation in law. Since 2023 authorities must seek to further its purpose, not merely have regard to it.
Wells-next-the-Sea conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Special area of conservation about 57 m away: The Wash & North Norfolk Coast
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
30 listed buildings within 150 m of the postcode pin
Nearest: Well House, Grade II, about 3 m from the postcode pin · 30 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 30 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
SSSI about 110 m away: North Norfolk Coast SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Also on the record
Inside the Wells-next-the-Sea built-up area; Heritage coast about 103 m away: North Norfolk; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £1,795,076 in April 2025. Other property, freehold.

1 April 2025£1,795,076Recorded as a transfer outside a standard sale
31 August 2023£1,550,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent
Postcode
NR23 1JY
Received
29 Jul 2026
Validated
12 Aug 2026
Ward
Wells With Holkham
Parish
Wells-next-the-Sea
Case officer
Show
Target decision
7 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Freehold owner
Show

Decision outlook

Day 58, past the statutory target. 96% of signs and adverts in North Norfolk are decided within thirteen weeks, which runs to 11 Nov 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 582 days past the 56-day target
64%decided within 8 weeks
80%approved
12%go to committee

Plota live figures for signs and adverts decided by North Norfolk in the last twelve months, from validation. North Norfolk decision record →

Public comments

No public comments yet.

Last counted 7 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15117786
Planning Portal ref
PP-15117786
Consultation
11 Aug 2026
Comments by
18 Sept 2026
Site or press notice
28 Aug 2026
Statutory expiry
7 Oct 2026
Env. assessment
No
North Norfolk
Planning Authority Score
5.4/10
Average
#125 of 296 councils
Relevant to this application:
Other decisions

North Norfolk ranks #175 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
North Norfolk decision statistics
Based on MHCLG data, the year to March 2026
94%
Overall approval rate
Above avg (87%) #43 of 296
96%
Householder approved
Above avg (90%) #56 of 296
61%
Decided in 8 weeks
Below avg (63%) #175 of 296
44%
Extended time limit
Above avg (41%) #183 of 296
85%
Minor dwellings approved
113 decided (1-9 homes)
81%
Major dwellings approved
16 decided (10+ homes)
85%
Change of use approved
34 decided
906
Total decisions
56 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.