25 Ganton Street London W1F 9BP Data via plota.co.uk

25/05268/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of two externally illuminated double sided hanging signs measuring 0.75m x 0.70m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2025
✗
Refused
22 Sept 2025
Appeal
Not lodged

Refused on 22 Sept 2025 · Delegated Decision · Last checked 30 Oct 2026

Documents 7

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 22 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 22 Sept 2025 View ↗

Plans & drawings 2

PDF LOCATION PLAN Location Plan · 28 Jul 2025 View ↗ PDF EXISTING AND PROPOSED DRAWINGS Drawing · 28 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 28 Jul 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 5 Aug 2025 View ↗

All documents on the council site ↗

Site constraints 10

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
44 listed buildings within 150 m
Nearest: 24, Ganton Street, Grade II, 15 m away · 2 Grade II*, 42 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 44 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 963 m away: Thames Tideway Tunnel
The site is 963 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 265 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

7 Aug 2026Approved

8 Ganton Street London W1F 7QL

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 9BP
Received
28 Jul 2025
Validated
28 Jul 2025
Ward
West End
Case officer
Show
Target decision
22 Sept 2025
Decision
Application Refused
Decision date
22 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Morgan Signs & Design Limited

How this decision compares

Decided in 56 days from validation, 14 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14211943
Planning Portal ref
PP-14211943
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Display of two externally illuminated projecting signs measuring 0.75m wide x 0.7m high.
20/00861/ADV
2019 Refused
Display of two externally illuminated projecting signs measuring 0.9m x 0.7m one on Ganto…
19/08791/ADV
2017 Approved
Use of an area of the public highway to place 14 tables and 28 chairs in an area measurin…
17/00974/TCH
Within ~100m

Nearby activity

2025
Basement And Ground Floor 28 - 28A Carnaby Street London W1F 7DQ
Repainting the entire facade including doors in RAL 1013.
25/08347/LBC
2025
35 Carnaby Street London W1F 7DP
Display of shopfront windows temporary vinyl graphic internally applied measuring 2.41m x…
25/08312/ADV
2025
8 Foubert's Place London W1F 7PD
Display of two externally illuminated fascia signs measuring 0.38m x 0.54m.
25/07800/ADV
2025
Lisa House 52 - 55 Carnaby Street London W1F 9QE
Use of basement and ground as a temporary pop up retail and bar (Sui Generis) use for a t…
25/06972/FULL
2025
40 Carnaby Street London W1F 7DU
Internal alterations to stud partitian walls; fit-out; Alterations to shopfrot including…
25/06586/LBC
2025
40 Carnaby Street London W1F 7DU
Installation of internally illuminated LED Screen to side walls & ceiling measuring 2.4m…
25/06585/ADV
2025
3 Newburgh Street London W1F 7RE
Affix x1 external longshank eyebolts to each of the front elevations of the above propert…
25/06546/LBC
2025
188 - 196 Regent Street London W1B 5BT
Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes bet…
25/06476/ADV
2025 Approved
40 Carnaby Street London W1F 7DU
Display of internally illuminated fascia sign measuring 2.3m X 0.3m
25/04954/ADV
2025 Approved
40 Carnaby Street London W1F 7DU
Redecoration of the existing window frames, doors fascia, in white paint, internal and ex…
25/04955/LBC
2025 Approved
179 Regent Street London W1B 4JQ
Display of non illuminated hanging sign measuring 0.65m X 0.465m
25/05085/ADV
2025 Approved
5 - 7 Carnaby Street London W1F 9PB
Display of non illuminated flags as part of London Fashion Week measuring 3.5m x 2.5m sus…
25/05563/ADV
2025 Approved
Regent Street London
Display of Christmas Decorations at: Regent Street - 25 x crossings comprising 4 x Gatewa…
25/04946/ADV
2025 Approved
5 - 7 Carnaby Street London W1F 9PB
Display of non-illuminated blade sign on a spring mount measuring 0.7m x 0.7m
25/05482/ADV
2025 Approved
Carnaby Street London W1F 9PB
Display of ribbons in pride colours along Carnaby Street for a temporary period from 22 J…
25/03978/ADV
2025 Approved
Christmas Decorations Carnaby Street London W1F 9PB
Display of Christmas Decorations on the Carnaby Estate at Carnaby Street, Kingly Street…
25/03699/ADV
2025
Carnaby Street London W1F 9PB
Installation of planters along Carnaby Street, Great Marlborough Street and Lowndes Court…
25/03944/FULL
2025
Carnaby Street London W1F 9PB
Display of two Turtle Sculptures measuring 1800mm (L) x 1400mm (W) x 1120mm (H) outside 2…
25/03570/ADV
2025
56B Carnaby Street London W1F 9PX
Display of non illuminated fascia and hanging sings measuring 1.29m x 0.19 and 0.60m x 0…
25/03442/ADV
2025
Basement And Ground Floor 184 - 186 Regent Street London W1B 5TW
Display of two non illuminated replacement fabric awnings measuring 1.4m x 9.5m within ex…
25/02606/ADV
2021 Approved
172 Regent Street London W1B 5TH
Replacement of the existing shopfront glazing and restoration of the existing bronze mull…
21/08009/FULL
2021 Approved
172 Regent Street London W1B 5TH
Replacement shopfront and internal works.
21/08010/LBC
2021 Approved
Lasenby House 32 Kingly Street London W1B 5QQ
Provision of a kitchen extract duct to the side elevation of Lasenby House to roof level…
21/03677/LBC
2021 Approved
5-7 Foubert's Place London W1F 7PY
Introduction of new timber bi-fold casement windows at ground floor; introduction of new…
21/03676/FULL
2021 Approved
Basement And Ground Floor 2 Newburgh Street London W1F 7RB
Redecoration of shopfront and new external signage, internal redecoration of walls and ce…
21/06981/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use