188 - 196 Regent Street London W1B 5BT Data via plota.co.uk

25/06476/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Sept 2025
✓
Approved
30 Oct 2025

Approved on 30 Oct 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 30 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 30 Oct 2025 View ↗

Plans & drawings 4

PDF LOCATION PLAN Drawing · 10 Sept 2025 View ↗ PDF CHRISTMAS FRONT DRAWING Drawing · 10 Sept 2025 View ↗ PDF NUTCRACKER TEC DRAWING Drawing · 10 Sept 2025 View ↗ PDF GROUND FLOOR ENTRANCE AREA PLAN Drawing · 10 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 10 Sept 2025 View ↗ PDF FEECALCULATION Background Papers · 10 Sept 2025 View ↗

Other documents 7

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 29 Sept 2025 View ↗ PDF CNSLT-LA SOCIETY Background Papers · 29 Sept 2025 View ↗ PDF CNSLT-LA SOCIETY Background Papers · 29 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 17 Sept 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 17 Sept 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 10 Sept 2025 View ↗ PDF HAMLEYS CHRISTMAS ARCHES Photo · 10 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Grade II listed: 172-206, REGENT STREET W1 (See details for further address information)
List entry 1227688 · The pin is inside its outline · 42 more listed buildings within 150 m (2 Grade II*, 40 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 42 with distances
Historic England ↗
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 1000 m away: Thames Tideway Tunnel
The site is 1000 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 313 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area7,167 m² (77,145 sq ft)
Energy ratingC (asset rating 71)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in December 2023, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

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21 Oct 2026Pending

310 - 312 Regent Street London W1B 3AU

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Display of non illuminated hoarding sign measuring 5.477m X 5.556m

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30 Oct 2026Pending

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Details of a Landscape and Ecology Management Plan pursuant to Condition 16 of p...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1B 5BT
Received
10 Sept 2025
Validated
10 Sept 2025
Ward
West End
Case officer
Show
Target decision
5 Nov 2025
Decision
Application Permitted
Decision date
30 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Hamleys

How this decision compares

Decided in 50 days from validation, 8 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14321113
Planning Portal ref
PP-14321113
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
35 Carnaby Street London W1F 7DP
Display of shopfront windows temporary vinyl graphic internally applied measuring 2.41m x…
25/08312/ADV
2025
8 Foubert's Place London W1F 7PD
Display of two externally illuminated fascia signs measuring 0.38m x 0.54m.
25/07800/ADV
2025 Refused
25 Ganton Street London W1F 9BP
Display of two externally illuminated double sided hanging signs measuring 0.75m x 0.70m.
25/05268/ADV
2025
34 Kingly Street London W1B 5QH
Variation of condition 5 of planning permission dated 13th October 2023 (RN:23/05822/FULL…
25/06800/FULL
2025
40 Carnaby Street London W1F 7DU
Internal alterations to stud partitian walls; fit-out; Alterations to shopfrot including…
25/06586/LBC
2025
40 Carnaby Street London W1F 7DU
Installation of internally illuminated LED Screen to side walls & ceiling measuring 2.4m…
25/06585/ADV
2025 Approved
40 Carnaby Street London W1F 7DU
Display of internally illuminated fascia sign measuring 2.3m X 0.3m
25/04954/ADV
2025 Approved
40 Carnaby Street London W1F 7DU
Redecoration of the existing window frames, doors fascia, in white paint, internal and ex…
25/04955/LBC
2025 Refused
34 Kingly Street London W1B 5QH
Internal alterations including installation of new display cabinet; backfitting display s…
25/04531/LBC
2025 Approved
179 Regent Street London W1B 4JQ
Display of non illuminated hanging sign measuring 0.65m X 0.465m
25/05085/ADV
2025 Approved
Regent Street London
Display of Christmas Decorations at: Regent Street - 25 x crossings comprising 4 x Gatewa…
25/04946/ADV
2025 Refused
34 Kingly Street London W1B 5QH
Display of one internally illuminated fascia sign measuring 0.7m x 2.8m to the Little Mar…
25/04530/ADV
2025 Approved
Carnaby Street London W1F 9PB
Display of ribbons in pride colours along Carnaby Street for a temporary period from 22 J…
25/03978/ADV
2025
Carnaby Street London W1F 9PB
Installation of planters along Carnaby Street, Great Marlborough Street and Lowndes Court…
25/03944/FULL
2025
Basement And Ground Floor 184 - 186 Regent Street London W1B 5TW
Display of two non illuminated replacement fabric awnings measuring 1.4m x 9.5m within ex…
25/02606/ADV
2025
8 Foubert's Place London W1F 7PD
Renewal of dual / alternative use of the first to third floors for either residential (Cl…
25/02453/FULL
2025
Basement And Ground Floor 184 - 186 Regent Street London W1B 5TW
Display brand vinyl artwork on a temporary hoarding measuring 11.00m x 3.85m.
25/01560/ADV
2025 Approved
187 - 191 Regent Street London W1B 4JR
Display of non illuminated vinyl film to internal side of ground floor windows acting as…
25/01085/ADV
2025
18 Kingly Street London W1B 5PX
Display of two externally illuminated projecting signs measuring 1.36m x 0.9m, one intern…
25/00882/ADV
2025
3 New Burlington Street London W1S 2JA
Display of one non illuminated retractable awning signage measuring 0.2m x 0.2m
25/00764/ADV
2022 Approved
172 Regent Street London W1B 5TH
Works of repair and restoration to the external elevations and roof including stone clean…
22/01793/LBC
2022 Approved
2 New Burlington Street London W1S 3JA
Works of repair and restoration to the external elevations and roof including stone clean…
22/01581/LBC
2022 Approved
40 Carnaby Street London W1F 7DU
Flexible use of the first to third floors for either continued residential (Class C3) use…
22/00788/LBC
2022 Approved
40 Carnaby Street London W1F 7DU
Flexible use of the first to third floors for either continued residential (Class C3) use…
22/00780/FULL
2022 Approved
39 Carnaby Street London W1F 7DT
Internally illuminated fascia sign measuring 2.58m x 0.82m; an internally illuminated bla…
22/00771/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.