35-47, High Street, Brierley Hill, West Midlands, DY5 3AB Data via plota.co.uk

P26/0699 - Advertisement Approved

Proposal

Installation of replacement signs to include 4 No. fascia signs, 1No. set of cabochon lights to entrance canopy, 1 No. projecting sign, 2 No. roundels, 2 No. set of secondary panels, 2 No. sets of strip light. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
15 Jun 2026
✓
Approved
3 Aug 2026

Approved on 3 Aug 2026 · Delegated · Last checked 25 Sept 2026

Site constraints 15

Town CentreMineral Safeguarding AreaActive FrontageDevelopment Opportunity BlockAAP BoundaryHigh street, brierley HILLArticle 4 direction
Air quality management area: Dudley AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Conservation area 20 m away: High Street, Brierley Hill
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 listed buildings within 150 m
Nearest: 30 and 32, High Street, Grade II, 61 m away · 2 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 2 with distances
Historic England ↗
Town CentreCouncil record
Recorded by the council for this site.
Council site ↗
Mineral Safeguarding AreaCouncil record
Recorded by the council for this site.
Council site ↗
Active FrontageCouncil record
Recorded by the council for this site.
Council site ↗
Development Opportunity BlockCouncil record
Recorded by the council for this site.
Council site ↗
AAP BoundaryCouncil record
Recorded by the council for this site.
Council site ↗
High street, brierley HILLCouncil record
Recorded by the council for this site.
Council site ↗
Article 4 directionCouncil record
Some permitted development rights are withdrawn. The direction is on the council's register but not published as open data.
Council site ↗
Also on the record
Heritage at risk 20 m away: Brierley Hill High Street; Radon affected area, class 2; Nature improvement area: Birmingham and the Black Country; Coalfield, development low risk area; Inside the Brierley Hill built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £2,300,000 in January 2018. Other property, freehold.

10 January 2018£2,300,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area1,799 m² (19,364 sq ft)
Energy ratingD (asset rating 81)
UseGeneral Assembly and Leisure, Night Clubs, and Theatres
HeatingAir Conditioning

From the energy performance certificate lodged in April 2024, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Dudley
Application type
Advertisement
Postcode
DY5 3AB
Received
15 Jun 2026
Validated
15 Jun 2026
Ward
Brierley Hill & Wordsley South
Case officer
Show
Target decision
10 Aug 2026
Decision
Approved with Conditions
Decision date
3 Aug 2026
Decision level
Delegated
Applicant
Show
Agent
Patel
Freehold owner
Show

How this decision compares

Decided in 49 days from validation, 4 days faster than Dudley's median of 53 for signs and adverts. Approved, as 78% of signs and adverts here are.

89%decided within 8 weeks
78%approved
30decided in the last year

Plota live figures for signs and adverts decided by Dudley in the last twelve months, from validation. Dudley decision record →

Consultation & key dates

Alt. reference
PP-15010057
Statutory expiry
21 Jul 2026
Dudley
Planning Authority Score
5.3/10
Average
#128 of 296 councils
Relevant to this application:
Other decisions

Dudley ranks #122 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Dudley decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #246 of 296
88%
Householder approved
Below avg (90%) #217 of 296
70%
Decided in 8 weeks
Above avg (63%) #122 of 296
33%
Extended time limit
Below avg (41%) #76 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
89%
Major dwellings approved
9 decided (10+ homes)
65%
Change of use approved
52 decided
780
Total decisions
137 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.