Brunel Retail Park, Rose Kiln Lane, Reading Data via plota.co.uk

PL/26/0886 - Consent to display an advertisement Under Consultation

Proposal

Replacement of two existing totems with 2x7.54m high by 2.075m wide double sided illuminated totems and removal of a further two existing totems (amended) Data via plota.co.uk

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View original council record ↗Last checked 3 Oct 2026, 09:36

Application progress

✓

Received

3 Jul 2026

✓

Validated

3 Aug 2026

Decision

Expected by 28 Sept 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 5 Oct 2026, from Reading's recent signs and adverts. The consultation period closed on 10 Sept 2026.

Documents 4

Site constraints 1

Also on the record

Inside the Reading built-up area.

Not affected

Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Reading
Application type: Consent to display an advertisement
Received: 3 Jul 2026
Validated: 3 Aug 2026
Ward: Whitley Ward
Target decision: 28 Sept 2026
Decision level: Delegated Decision
Applicant: Show
Agent: Astley Planning

Decision outlook

Day 62 of the 56-day target. Reading usually decides signs and adverts by day 63.

prediction

Day 621 days to the predicted decision (day 63)

46%decided within 8 weeks

77%approved

28decided in the last year

Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

1comment received

1 neutral

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by: 10 Sept 2026

Reading

Planning Authority Score

2.4/10

Poor

#258 of 296 councils

Relevant to this application:

Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England

for householder decisions

These figures are council-wide context, not a prediction for this application. View full council performance

Reading decision statistics

Based on MHCLG data, the year to March 2026

84%

Overall approval rate

Below avg (87%) #226 of 296

92%

Householder approved

Above avg (90%) #163 of 296

37%

Decided in 8 weeks

Below avg (63%) #274 of 296

52%

Extended time limit

Above avg (41%) #236 of 296

67%

Minor dwellings approved

67 decided (1-9 homes)

67%

Major dwellings approved

6 decided (10+ homes)

84%

Change of use approved

44 decided

643

Total decisions

103 refused in the year to March 2026