Brent Cross Cricklewood Regeneration Area 21 Merchant Street London NW2 8AQ Data via plota.co.uk

26/2332/ADV - Advertisement Approved

Proposal

Installation of 3 no. fascia signs, 2 no. projecting signs, 5 no. canvas awning signs above shopfront. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
19 Jun 2026
Approved
1 Sept 2026

Approved on 1 Sept 2026 · Delegated Decision · Last checked 2 Sept 2026

Site constraints 4

Article 4 direction
Article 4 Small Houses in Multiple Occupation (HMO) Area 1. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Barnet AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Agricultural land, grade 3b
Not best and most versatile land (grades 1, 2 and 3a). Predicted from the national soil map. A site survey can differ.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Barnet
Application type
Advertisement
Postcode
NW2 8AQ
Received
19 Jun 2026
Validated
19 Jun 2026
Ward
Cricklewood
Case officer
Show
Target decision
14 Aug 2026
Decision
Approve subject to conditions
Decision date
1 Sept 2026
Decision level
Delegated Decision
Agent
Firstplan

How this decision compares

Decided in 74 days from validation, 19 days slower than Barnet's median of 55 for signs and adverts. Approved, as 91% of signs and adverts here are.

76%decided within 8 weeks
91%approved
46decided in the last year

Plota live figures for signs and adverts decided by Barnet in the last twelve months, from validation. Barnet decision record →

Public comments

No public comments yet.

Last counted 2 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14976530
Barnet
Planning Authority Score
6.2/10
Average
#90 of 296 councils
Relevant to this application:
Other decisions

Barnet is faster than most councils at deciding householder applications, ranking #42 out of 296. Only 25% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Barnet is also one of the strictest councils - it refuses more householder applications than almost any other, with only 82% approved vs 90% nationally.

One of the strictest councils
only 82% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Barnet decision statistics
Based on MHCLG data, the year to March 2026
75%
Overall approval rate
Below avg (87%) #285 of 296
82%
Householder approved
Below avg (90%) #264 of 296
79%
Decided in 8 weeks
Above avg (63%) #42 of 296
25%
Extended time limit
Below avg (41%) #29 of 296
55%
Minor dwellings approved
319 decided (1-9 homes)
90%
Major dwellings approved
21 decided (10+ homes)
41%
Change of use approved
132 decided
2,541
Total decisions
625 refused in the year to March 2026