Business direction sign at Footpath Sedlescombe 16A, Sedlescombe

“The advertisement is considered to be relatively modest in size, non- illuminated and the colour palette of timber with white text on a green background, is inspired by the landscapes of the Sussex Winelands vineyards and are not considered intrusive or garish.”

“The signage design and size follow the advice given as part of the Council's pre-application advice.”

“Having regard to the location within the countryside of the High Weald AONB, the sign would be an aid to support local business which is important in maintaining the living countryside. The signage is easily visible to both those on foot and in vehicles but discreetly located against the hedgerow.”

“The sign displayed will be set back from the road adjacent to the hedge and would be relatively simple with no proposed distracting flashing or illumination to the signage. The sign does not block the adjacent access into the Sawmills. Set against the hedge, the sign would not obscure visibility at this junction. There is a separate vehicle access into Sedlescombe Vineyard further to the north.”

“This proposed signage is acceptable in terms of location, scale and design, it would not have a harmful impact on the character and appearance of the area…”

“RECOMMENDATION: GRANT (ADVERTISEMENT CONSENT)”

“Councillor Grohne moved the motion to GRANT (Advertisement Consent) subject to conditions and this was seconded by Councillor Chowdhury.”

“The motion was declared CARRIED (9 for / unanimous).”