7 The Piazza Covent Garden London WC2E 8HD Data via plota.co.uk

26/06257/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of an non illuminated hoarding sign measuring 8m X 4m for a temporary period from 12 October 2026 to 21 June 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Sept 2026
Decision
Expected by 6 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 9 Oct 2026 and 25 Oct 2026, from Westminster's recent signs and adverts.

Documents 10

Plans & drawings 6

PDF SITE LOCATION PLAN Location Plan · 11 Sept 2026 View ↗ PDF DRAWING ISSUE SHEET Background Papers · 11 Sept 2026 View ↗ PDF EXISTING - FLOOR PLAN Drawing · 11 Sept 2026 View ↗ PDF EXISTING - SHOPFRONT Drawing · 11 Sept 2026 View ↗ PDF PROPOSED HOARDING Drawing · 11 Sept 2026 View ↗ PDF PROPOSED HOARDING VISUAL Drawing · 11 Sept 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 11 Sept 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 29 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 21 Sept 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 21 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: Two K6 telephone kiosks at the south end of James Street on the edge of Covent Garden
List entry 1447429 · 10 m away · 50 more listed buildings within 150 m (2 Grade I, 4 Grade II*, 44 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 50 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 29 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

25 Sept 2026Pending

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22 Sept 2026Pending

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Installation of a replacement shopfront. (Linked with 26/06472/FULL)

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 8HD
Received
11 Sept 2026
Validated
11 Sept 2026
Ward
St James's
Case officer
Show
Target decision
6 Nov 2026
Applicant
Show
Agent
Johnson Pinney Architects Ltd
Leaseholder
Show

Decision outlook

Day 24 of the 56-day target. Westminster usually decides signs and adverts by day 36.

Day 2432 days to the 56-day target
74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 29 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15214839
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Display of two internally illuminated fascia signs measuring 0.534m X 1.1m (Linked with 2…
23/08151/ADV
2023
Internal alterations including, installation of lightweight partitions, cabinetry, redeco…
23/07862/LBC
2021 Approved
Minor internal alterations to allow installation of a new ductwork arrangement between so…
21/06586/LBC
Within ~100m

Nearby activity

2025 Approved
Royal Opera House Covent Garden London WC2E 9DD
Fixing of two new antennas to existing equipment poles, installation of their associated…
25/04111/FULL
2025 Approved
Royal Opera House Covent Garden London WC2E 9DD
Fixing of two new antennas to existing equipment poles, installation of their associated…
25/04105/LBC
2025 Approved
3A The Market Covent Garden London WC2E 8RA
Repainting of the shopfront facades, together with replacement of tenant signage.
25/06317/LBC
2025 Refused
1 The Market Covent Garden London WC2E 8RA
Installation of a single large umbrella to replace two existing umbrellas covering extern…
25/06107/FULL
2025 Approved
1 The Market Covent Garden London WC2E 8RA
Installation of a single large umbrella to replace two existing umbrellas covering extern…
25/06108/LBC
2025 Approved
1A Tavistock Street London WC2E 7PG
Display of internally illuminated (letters only) fascia sign to shopfront measuring 1.8m…
25/05995/ADV
2025 Approved
28 James Street Covent Garden London WC2E 8PA
Variation of condition 1 of planning permission dated 14 December 2023 (RN: 23/05171/FULL…
25/04913/FULL
2025
11 - 12 Russell Street London WC2B 5HZ
Use of an area of the public highway measuring 5.985m x 1.710 for the placing of 12no cha…
25/07379/TCH
2025
9 - 10 Floral Street London WC2E 9HW
Use of the building as commercial, business and service (Class E); external alternations…
25/07378/FULL
2025 Approved
9 The Market Covent Garden London WC2E 8RB
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/07302/TELNOT
2025
11 - 12 Russell Street London WC2B 5HZ
Display of three externally illuminated projecting sign measuring 0.6m X 0.6m and seven n…
25/07249/ADV
2025
11 - 12 Russell Street London WC2B 5HZ
Alterations to shopfront including new entrance door and two lantern lights to Rusell Str…
25/07248/FULL
2025 Approved
14 The Market Covent Garden London WC2E 8RB
Internal alterations to the ground floor in connection with the refurbishment of the comm…
25/05545/LBC
2025
20B The Market Covent Garden London WC2E 8RB
Internal alterations Internal alterations and refurbishment works at 19A and 20B The Mark…
25/07018/LBC
2025 Approved
5A The Market Covent Garden London WC2E 8RA
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/05910/TELNOT
2025 Approved
The Piazza 6 The Market Covent Garden London WC2E 8RA
Internal alterations including new retail fitout and signage.
25/04746/LBC
2025
4 James Street Covent Garden London WC2E 8BH
Installation of internal illuminated signage, and associated U Channel fixing brackets.
25/06327/LBC
2025 Approved
30 The Market Covent Garden London WC2E 8RE
Internal fit-out of retail units and associated alterations to the shopfronts.(Units 30 a…
25/04932/LBC
2025 Approved
30 The Market Covent Garden London WC2E 8RE
Alterations to the shopfronts to units 30 and 31.
25/04931/FULL
2025 Approved
20B The Market Covent Garden London WC2E 8RB
Internal alterations and refurbishment works at 19A and 20B The Market Building.
25/05096/LBC
2021 Approved
15B The Market Covent Garden London WC2E 8RB
Display of two non-illuminated fascia signs measuring 0.195m x 2.56m.
21/08747/ADV
2022
3 Henrietta Street London WC2E 8PS
Display of non illuminated other sign measuring 0.67m X 0.975m, 0.415m X 0.975m and 0.885…
22/00848/ADV
2021 Approved
Basement To Ground Floor 43 King Street Covent Garden London WC2E 8JY
Display of a non illuminated hanging sign measuring 0.27m X 1.35m.
21/08477/ADV
2021 Approved
Basement To Ground Floor 43 King Street Covent Garden London WC2E 8JY
Installation of hanging sign and internal alterations to ground and basement level.
21/08337/LBC
2021 Withdrawn
23 The Market Covent Garden London WC2E 8RD
Variation of condition 6 of planning permission dated 13 November 2019 (RN: 19/07792/FULL…
21/06551/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.