Land at Broad Street, Reading, RG1 2BH Data via plota.co.uk

PL/25/1401 - Consent to display an advertisement Refused
Signs & adverts

Proposal

Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Sept 2025
✓
Validated
3 Oct 2025
✗
Refused
28 Nov 2025
Appeal
Not lodged

Refused on 28 Nov 2025 · Delegated Decision · Last checked 10 Oct 2026

Documents 15

Decision & officer reports 2

PDF Advert Refusal - PL_25_1401 Decision Notice · 28 Nov 2025 View ↗ PDF Delegated Report - PL_25_1392 & PL_25_1401 Planning Officer report · 28 Nov 2025 View ↗

Plans & drawings 13

PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗ PDF PLANS AND DOCS PDF · 30 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 7

Air quality management area: Reading AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Conservation area about 4 m away: Market Place and London Street
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
33 listed buildings within 150 m of the postcode pin
Nearest: 2, 3 and 3a Broad Street, Grade II, about 48 m from the postcode pin · 1 Grade I, 1 Grade II*, 30 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
Historic England ↗
Also on the record
Scheduled monument about 164 m away: Reading Abbey: a Cluniac and Benedictine monastery and Civil War earthwork.; Radon affected area, class 2; Registered park or garden about 207 m away: The Forbury Garden; Inside the Reading built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

1 Oct 2026Pending

21-22 , Broad Street , Reading , RG1 2BH

Proposed siting of extraction (VENTILATION) equipment to rear of 21-22 Broad Str...

PL/26/1309
7 Sept 2026Pending

21 BROAD STREET, READING, RG1 2BH

1no. Illuminated fascia & 1no. illuminated projection sign

PL/26/1202
16 Sept 2026Approved

95 BROAD STREET, READING, RG1 2AP

Blue Banana shop sign – white stand-off metal letters ‘Blue Banana’ mounted dire...

PL/26/0968
4 Aug 2026Approved

BARCLAYS BANK, 90-93 BROAD STREET, READING, RG1 2AP

Installation of new shopfront including fascia sign, projecting sign, ATM Surrou...

PL/26/1043

Nearby new applications

2 Nov 2026Pending

55, Vastern Road, Reading, RG1 8BU

Discharge of condition 29 (boundary treatment details) of planning permission PL...

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27 Oct 2026Pending

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Application under section 73 for variation of planning conditions attached to pl...

PL/26/1403
27 Oct 2026Pending

CITY WALL HOUSE, 26 WEST STREET, READING, RG1 1TZ

Proposed change of use of the existing building from 31 C1 apart-hotel suites to...

PL/26/1341
26 Oct 2026Pending

160 FRIAR STREET, READING, RG1 1HE

Installation of an internal kitchen extraction system with an extractor vent pos...

PL/26/1204
23 Oct 2026Pending

20 HOSIER STREET, READING, RG1 7JL

Application to determine if prior approval is required for a proposed: Demolitio...

PL/26/1411
22 Oct 2026Pending

Soane Point , 3-10 Market Place , Reading, RG1 2EG

Installation of plant, smoke shafts, AOV’s, lift and stair overruns, and PV pane...

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Important details

Council
Reading
Application type
Consent to display an advertisement
Postcode
RG1 2BH
Received
30 Sept 2025
Validated
3 Oct 2025
Ward
Abbey Ward
Target decision
28 Nov 2025
Decision
Refuse
Decision date
28 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Louis Freeman

How this decision compares

Decided in 56 days from validation, about the council's usual 56 days. Refused, as 37% of signs and adverts here are.

54%decided within 8 weeks
63%approved
61decided in the last year

Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

1comment received
1 neutral

Last counted 10 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
7 Nov 2025

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Refused
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD adver…
PL/25/1392
Within ~100m

Nearby activity

2025 Approved
26-28 BROAD STREET, READING, RG1 2BU
Internal refurbishment of the 2nd floor
PL/25/1262
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
Retrospective planning application for internal alterations and external cosmetic alterat…
PL/25/1038
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
Retrospective planning application for internal alterations and external cosmetic alterat…
PL/25/1033
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
New timber fascia with applied vinyl logo (amended description)
PL/25/1037
2025 Approved
121-122, Broad Street, Reading, RG1 2BD
Installation of an external fire escape staircase and associated alterations at rear firs…
PL/25/0876
2025 Approved
Unit 1, 4-6, Broad Street, Reading, RG1 2BH
New tiled white 200x200mm fascia panel within grey powder coated frame. 1no internally il…
PL/25/0359
2024 Approved
41 MINSTER STREET, READING, RG1 2JB
Installation of 2 new louvres within existing 2nd floor window openings on the West Eleva…
PL/24/1362
2024 Approved
41 MINSTER STREET, READING, RG1 2JB
Installation of 2 new louvres within existing 2nd floor window openings on the West Eleva…
PL/24/1687
2025 Approved
HICKIES, 153 FRIAR STREET, READING, RG1 1HE
Full planning permission and advertisement consent for 1no. replacement fascia sign, 1no…
PL/25/0098
2022 Approved
20 Cross Street Reading RG1 1SN
Change of use of the first, second and third floors from Class E (offices) to Class C3 re…
PL/22/1423
2022 Approved
20 Cross Street Reading RG1 1SN
Change of use of the first, second and third floors from Class E (offices) to Class C3 re…
221423
2024 Approved
150 Friar Street Reading RG1 1HE
The internal subdivision of an existing workspace to create 2 smaller units. No external…
240698
2024 Approved
150 Friar Street Reading RG1 1HE
The internal subdivision of an existing workspace to create 2 smaller units. No external…
PL/24/0698
2024 Approved
121-122 Broad Street Reading RG1 2BD
Installation of plant to rear of building.
PL/24/0332
2024 Approved
121-122 Broad Street Reading RG1 2BD
Installation of plant to rear of building.
240332
2022 Approved
23-24 Market Place Reading RG1 2DE
Change of use of first, second and third floors from Class E to 4 x 1 bed flats and 1 x 2…
221880
2022 Approved
23-24 Market Place Reading RG1 2DE
Internal and external alterations including new ventilation outlets to rear elevation ass…
221881
2022 Approved
23-24 Market Place Reading RG1 2DE
Change of use of first, second and third floors from Class E to 4 x 1 bed flats and 1 x 2…
PL/22/1880
2022 Approved
23-24 Market Place Reading RG1 2DE
Internal and external alterations including new ventilation outlets to rear elevation ass…
PL/22/1881
2023 Approved
173-174 Friar Street Reading Berkshire RG1 1HE
Alterations to rear and side elevation only; including new and revisedfenestration, julie…
230882
2021 Approved
3 Broad Street Reading RG1 2BH
Internal and external alterations associated with change of use from Class A2 to hot-food…
210245
2021 Approved
3 Broad Street Reading RG1 2BH
Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations…
210192
2021 Approved
3 Broad Street Reading RG1 2BH
Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations…
PL/21/0192
2021 Approved
3 Broad Street Reading RG1 2BH
Internal and external alterations associated with change of use from Class A2 to hot-food…
PL/21/0245
2021 Approved
3 Broad Street Reading RG1 2BH
Externally illuminated 'CHIPSTAR' Fascia sign (Amended Description)
PL/21/0281
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings