21 Broad Street, Reading, RG1 2BH Data via plota.co.uk

PL/26/1202 - Consent to display an advertisement Under Consultation

Proposal

1no. Illuminated fascia & 1no. illuminated projection sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
7 Sept 2026
Decision
Expected by 2 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision soon after comments close on 18 Dec 2026, from Reading's recent advertisement consent. Comments are open until 18 Dec 2026.

Comment on this application ↗

Site constraints 2

Air quality management area: Reading AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Reading built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Reading
Application type
Consent to display an advertisement
Postcode
RG1 2BH
Received
7 Sept 2026
Validated
7 Sept 2026
Ward
Abbey Ward
Target decision
2 Nov 2026
Decision level
Delegated Decision
Applicant
Show

Decision outlook

Day 5 of the 56-day target. Reading usually decides advertisement consent by day 63.

Day 598 days to the predicted decision (day 103)
44%decided within 8 weeks
72%approved
20decided in the last year

Plota live figures for advertisement consent decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
18 Dec 2026
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026