21 Broad Street, Reading, RG1 2BH Data via plota.co.uk

PL/26/1202 - Consent to display an advertisement Under Consultation
Signs & adverts

Proposal

1no. Illuminated fascia & 1no. illuminated projection sign Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
7 Sept 2026
Decision
Expected by 2 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision soon after comments close on 18 Dec 2026, from Reading's recent signs and adverts.

Comments are open until 18 Dec 2026

Comment on this application ↗

Documents 8

Plans & drawings 5

PDF Proposed Elevations PDF · 8 Oct 2026 View ↗ PDF Proposed Elevations PDF · 8 Oct 2026 View ↗ PDF LocationPlan.pdf PDF · 7 Sept 2026 View ↗ PDF elevations d01.pdf PDF · 7 Sept 2026 View ↗ PDF elevations - photos d02.pdf PDF · 7 Sept 2026 View ↗

Other documents 3

PDF Email MSG · 8 Oct 2026 View ↗ PDF signage detail d03.pdf PDF · 7 Sept 2026 View ↗ PDF ApplicationFormRedacted.pdf PDF · 7 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 7

Air quality management area: Reading AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Conservation area about 4 m away: Market Place and London Street
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
33 listed buildings within 150 m of the postcode pin
Nearest: 2, 3 and 3a Broad Street, Grade II, about 48 m from the postcode pin · 1 Grade I, 1 Grade II*, 30 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
Historic England ↗
Also on the record
Scheduled monument about 164 m away: Reading Abbey: a Cluniac and Benedictine monastery and Civil War earthwork.; Radon affected area, class 2; Registered park or garden about 207 m away: The Forbury Garden; Inside the Reading built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Installation of new shopfront including fascia sign, projecting sign, ATM Surrou...

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Important details

Council
Reading
Application type
Consent to display an advertisement
Postcode
RG1 2BH
Received
7 Sept 2026
Validated
7 Sept 2026
Ward
Abbey Ward
Target decision
2 Nov 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Show

Decision outlook

Day 52 of the 56-day target. Reading usually decides signs and adverts by day 56.

Day 5251 days to the predicted decision (day 103)
54%decided within 8 weeks
61%approved
59decided in the last year

Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
18 Dec 2026

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019 Approved
The proposed advertisements including 1 x internally illuminated fascia sign, 1 x interna…
191064
2019 Approved
The proposed advertisements including 1 x internally illuminated fascia sign, 1 x interna…
PL/19/1064
Within ~100m

Nearby activity

2025 Refused
LAND AT BROAD STREET, READING, RG1 2BH
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD adver…
PL/25/1392
2025 Refused
LAND AT BROAD STREET, READING, RG1 2BH
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD adver…
PL/25/1401
2025 Approved
26-28 BROAD STREET, READING, RG1 2BU
Internal refurbishment of the 2nd floor
PL/25/1262
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
Retrospective planning application for internal alterations and external cosmetic alterat…
PL/25/1038
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
Retrospective planning application for internal alterations and external cosmetic alterat…
PL/25/1033
2025 Approved
25-26 MARKET PLACE, READING, RG1 2DG
New timber fascia with applied vinyl logo (amended description)
PL/25/1037
2025 Approved
121-122, Broad Street, Reading, RG1 2BD
Installation of an external fire escape staircase and associated alterations at rear firs…
PL/25/0876
2025 Approved
Unit 1, 4-6, Broad Street, Reading, RG1 2BH
New tiled white 200x200mm fascia panel within grey powder coated frame. 1no internally il…
PL/25/0359
2024 Approved
41 MINSTER STREET, READING, RG1 2JB
Installation of 2 new louvres within existing 2nd floor window openings on the West Eleva…
PL/24/1362
2024 Approved
41 MINSTER STREET, READING, RG1 2JB
Installation of 2 new louvres within existing 2nd floor window openings on the West Eleva…
PL/24/1687
2025 Approved
HICKIES, 153 FRIAR STREET, READING, RG1 1HE
Full planning permission and advertisement consent for 1no. replacement fascia sign, 1no…
PL/25/0098
2022 Approved
20 Cross Street Reading RG1 1SN
Change of use of the first, second and third floors from Class E (offices) to Class C3 re…
PL/22/1423
2022 Approved
20 Cross Street Reading RG1 1SN
Change of use of the first, second and third floors from Class E (offices) to Class C3 re…
221423
2024 Approved
150 Friar Street Reading RG1 1HE
The internal subdivision of an existing workspace to create 2 smaller units. No external…
240698
2024 Approved
150 Friar Street Reading RG1 1HE
The internal subdivision of an existing workspace to create 2 smaller units. No external…
PL/24/0698
2024 Approved
121-122 Broad Street Reading RG1 2BD
Installation of plant to rear of building.
PL/24/0332
2024 Approved
121-122 Broad Street Reading RG1 2BD
Installation of plant to rear of building.
240332
2022 Approved
23-24 Market Place Reading RG1 2DE
Change of use of first, second and third floors from Class E to 4 x 1 bed flats and 1 x 2…
221880
2022 Approved
23-24 Market Place Reading RG1 2DE
Internal and external alterations including new ventilation outlets to rear elevation ass…
221881
2022 Approved
23-24 Market Place Reading RG1 2DE
Change of use of first, second and third floors from Class E to 4 x 1 bed flats and 1 x 2…
PL/22/1880
2021 Approved
3 Broad Street Reading RG1 2BH
Internal and external alterations associated with change of use from Class A2 to hot-food…
210245
2021 Approved
3 Broad Street Reading RG1 2BH
Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations…
210192
2021 Approved
3 Broad Street Reading RG1 2BH
Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations…
PL/21/0192
2021 Approved
3 Broad Street Reading RG1 2BH
Internal and external alterations associated with change of use from Class A2 to hot-food…
PL/21/0245
2021 Approved
3 Broad Street Reading RG1 2BH
Externally illuminated 'CHIPSTAR' Fascia sign (Amended Description)
PL/21/0281
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings