12 Herne Hill Road London SE24 0AU Data via plota.co.uk

25/02958/ADV - Advertisement Consent Approved

Proposal

Display of 1 x internally illuminated letters on mesh panel, 1x internally illuminated acrylic projection sign, 1 off door vinyl, 1 Super G Window Vinyl, 15 Window Vinyls , 13 Frosted Window Vinyls, 3 internally illuminated Letters on Rails and 8 x Suspended internally illuminated Squaredels to Unit 1. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
22 Sept 2025
✓
Validated
8 Oct 2025
✓
Approved
8 Jan 2026

Approved on 8 Jan 2026 · Delegated Decision · Last checked 10 Oct 2026

Site constraints 5

Article 4 direction
Modified Direction 3 - Town Centres. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Lambeth AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
National infrastructure project 1736 m away: Thames Tideway Tunnel; Inside the Lambeth built-up area; Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Lambeth
Application type
Advertisement Consent
Postcode
SE24 0AU
Received
22 Sept 2025
Validated
8 Oct 2025
Ward
Herne Hill Loughborough Junction
Case officer
Show
Target decision
9 Jan 2026
Decision
Grant Permission
Decision date
8 Jan 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Blaze Signs Ltd

How this decision compares

Decided in 92 days from validation, 35 days slower than Lambeth's median of 57 for signs and adverts. Approved, as 75% of signs and adverts here are.

50%decided within 8 weeks
75%approved
199decided in the last year

Plota live figures for signs and adverts decided by Lambeth in the last twelve months, from validation. Lambeth decision record →

Public comments

No public comments yet.

165 neighbours consulted · Last counted 10 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
4 Nov 2025
Statutory expiry
3 Dec 2025
Env. assessment
No
Lambeth
Planning Authority Score
2.7/10
Poor
#242 of 296 councils
Relevant to this application:
Other decisions

Lambeth ranks #164 out of 296 councils for householder decision speed. 47% of applications have the time limit extended, above the 41% national average. Lambeth is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Lambeth decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #274 of 296
81%
Householder approved
Below avg (90%) #273 of 296
62%
Decided in 8 weeks
Below avg (63%) #164 of 296
47%
Extended time limit
Above avg (41%) #209 of 296
46%
Minor dwellings approved
70 decided (1-9 homes)
100%
Major dwellings approved
9 decided (10+ homes)
42%
Change of use approved
53 decided
1,784
Total decisions
396 refused in the year to March 2026