Three sponsorship boards at Derby Road/Kiln Way Roundabout, Derby Road, Swadlincote

What was proposed

Advertisement consent was sought for three ground-fixed sponsorship boards on metal posts at the Derby Road and Kiln Way roundabout.

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Derby Road/Kiln Way Roundabout, Derby Road, Swadlincote DE11 8EB”

“The proposal is for the erection of three sponsorship advertisement boards affixed to metal posts to be erected at key locations at the A514 Derby Road and Kiln Way Roundabout. There have been no objections to the proposal from Environmental Health in terms of amenity impacts. Whilst the proposals are not in accordance with a Derbyshire County Council guidance document for highways signage there are not considered to be any highway safety concerns.”

Officer report

The site

The site is a newly created, landscaped three-arm roundabout connecting the A514 Derby Road and Kiln Way, with low planting and trees.

“The application site is the newly created roundabout that provides access between A514 Derby Road and Kiln Way Roundabout within Church Gresley ward. The roundabout is a three-arm roundabout that was developed as part of the creation of Woodville Regeneration Route with exits to the A514 and Kiln Way. The roundabout itself is landscaped with low level planting and couple of trees in the centre of the island and measures c.22m in width.”

Officer report

Earlier site history

The wider road scheme, including three roundabouts and associated infrastructure, was approved in April 2018.

“9/2017/1222 - Construction of a single carriageway road with verges, cycleways and footways along with three new roundabouts and associated infrastructure and the partial demolition of woodhouse business centre (Woodville regeneration route phase 2) affecting derby road, Swadlincote road, woodhouse street and kiln way and across land at the Former Dyson Site, Occupation Lane, Woodville, Swadlincote, Derbyshire - Approved 11 April 2018”

Officer report

The officers’ recommendation

Officers recommended approval because the signs would have limited visual impact and would not create highway or pedestrian safety concerns.

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. It is proposed for the signage to be displayed in visible locations for local businesses to be able to sponsor the roundabout whilst also being able to advertise themselves to the local community.”

“It is considered that the proposed advertisements will have a minimal impact upon the streetscene with no illumination upon them causing limited visual amenity to the area. Furthermore, it is considered that the signage will not result in any highway or pedestrian safety issues.”

Officer report

Consultation responses

Environmental Health raised no objection, while the highway authority noted guidance differences but raised no highway safety objection.

“Draw the council's attention to maintenance arrangements for these types of proposals within a non-statutory document. The document sets out size and height guidelines. No objections on highway safety are raised.”

Officer report

Public views

One member of the public objected to adding more signage to a view described as spoilt by the new road.

“One objection has been received from a member of the public that they do not wish for more signage to be added to a spoilt view from the new road.”

Officer report

Who spoke

The Planning Policy Officer addressed the Committee and presented the report, including an additional recommended condition.

Members’ discussion

Members considered the report and supported the officers’ recommendations, including the additional condition on final signage design and scale.

“DMPA/2025/1083 The Planning Policy Officer address the Committee and presented the report noting that the Application was before Committee for consideration as the Council was the Applicant. The Committee was advised that an additional condition had been recommended as follows: New Condition 3 - Notwithstanding the submitted information within one month of the date of the permission a plan to show the final design and scale of the proposed signage together with the height of…”

Minutes

Conditions and requirements

The permission required compliance with the submitted plans, permission from the site owner, and approved final design and scale details.

“The works hereby permitted shall be carried out in accordance with the proposed plans and signage details ¢ Signage Location Plan received 30 September 2025 e Advertisement Details example signage received 22 October 2025 e Signage Specification details received 22 October 2025”

“No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.”

Officer report