Digital advertising screen at Above 35 And 36A The Square, Beeston

What was proposed

The application sought advertisement consent for a digital screen above two town-centre properties.

“The application is brought to the Committee as it is a council application. 1. Purpose of the Report 1.1 The application seeks advertisement consent to display a digital screen above 35 and 36A The Square in Beeston. 2. Recommendation The Committee is asked to RESOLVE that planning permission be granted subject to conditions for the reasons outlined in the appendix. 3. Detail 3.1 The application seeks permission to display a digital screen. 4.”

“The application seeks advertisement consent to display a digital screen above 35 and 36 The Square in Beeston centre.”

Officer report

The site and surroundings

The site is in a pedestrianised town-centre precinct within a purpose-built commercial unit with similar neighbouring units.

“The site is situated within Beeston Town Centre, and is within a purpose built commercial unit, with similar neighbouring units. To the front is a pedestrianised precinct, the site is generally level, but there is a gentle downward level change going in a south easterly direction. Numbers 37 and 39 The Square sit to the south of the site, with Boyes facing the site from the north-east and numbers 4-6 The Square facing the site from the north-west.”

Officer report

Earlier planning history

The report lists three earlier applications concerning commercial redevelopment, public art and non-illuminated fascia signs.

“13/00042/FUL - Hybrid planning application comprising: Full application for the demolition of retail (Class A1) units 9 to 18 (inclusive) and the canopy fixed to units 1 and 7 to 22 (inclusive) and construction of larger, replacement commercial units incorporating a mix of uses at ground floor: retail, restaurant/café and drinking establishment (Classes A1, A3, and A4) and gymnasium at ground and first floor (Class D2).”

“25/00256/ADV - Non-illuminated fascia signs - PERC”

Officer report

What officers recommended

Officers recommended granting consent because the screen was acceptable in principle, suited the commercial area and would not harm amenity or access.

“Principle 6.1.1 The principle of a digital screen within this location is deemed acceptable.”

“The proposed digital screen will sit above 36A The Square and will measure 2m in length and 3m in width. The screen will be used to advertise upcoming Broxtowe Borough Council events, with scope to be used also for local advertisements. The screen will sit 3m above ground level. Whilst there are no similar digital screens in The Square, the site sits within a commercial high street location, with a lack of residential dwellings nearby.”

Officer report

Who spoke

There were no public speakers for this application.

What members discussed

The committee’s recorded debate covered the town-centre location, purpose-built commercial unit and similar neighbouring units.

“The Committee opened the debate, which covered that the site is situated within Beeston Town Centre, and is within a purpose built commercial unit, with similar neighbouring units.”

Minutes

The committee’s decision

The committee delegated authority to grant advertisement consent subject to conditions covering maintenance, approved drawings and display content.

“RESOLVED that the Head of Planning and Economic Development be given delegated authority to grant advertisement consent subject to:”

“(a) Any advertisements displayed, and any land used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the Local Planning Authority.”

Minutes