17 Seymour Place London W1H 5BF Data via plota.co.uk

26/06014/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non illuminated vinyl measuring 0.635m X 1.42m, 0.635m X 0.41m, 0.7m X 0.28m and 0.285m X 0.465m on the ground floor Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Sept 2026
✓
Approved
24 Sept 2026

Approved on 24 Sept 2026 · Delegated Decision · Last checked 26 Sept 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 24 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 24 Sept 2026 View ↗

Plans & drawings 2

PDF LOCATION PLAN Drawing · 3 Sept 2026 View ↗ PDF PLANNING PACK Drawing · 3 Sept 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 3 Sept 2026 View ↗ PDF FEECALCULATION Background Papers · 3 Sept 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 22 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 11 Sept 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 3 Sept 2026 View ↗ PDF COVER LETTER - GRAPHIC VINYLS- 17 SEYMOUR PLACE(5071519.1) Background Papers · 3 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 12

Portman Estate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.10
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
32 listed buildings within 150 m
Nearest: 47-49, Upper Berkeley Street W1, Grade II, 13 m away · 32 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 32 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 30 m away: London Strategic Heat Main Project, at pre-application; Registered park or garden 222 m away: Hyde Park; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 32 m away: Edgware Road South.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1H 5BF
Received
3 Sept 2026
Validated
3 Sept 2026
Ward
Marylebone
Case officer
Show
Target decision
29 Oct 2026
Decision
Application Permitted
Decision date
24 Sept 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 21 days from validation, 21 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 26 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15183247
Planning Portal ref
PP-15183247
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
29 Edgware Road London W2 2JE
Display of one internally illuminated fascis sign measuring 1m x 4.9m and one internally…
25/05865/COADV
2025
22 Seymour Place London W1H 7NJ
Retention of the existing extract duct with brick cladding and associated fans, and duct…
25/06754/FULL
2025 Approved
68 Edgware Road London W2 2EG
Display of non illuminated external vinyls measuring 1.405m X 2.445m, 4.125m X 2.87m, 3.7…
25/05313/ADV
2025 Approved
21 Edgware Road London W2 2JE
Replacement shopfront.
25/04231/FULL
2025 Approved
Halcyon London International School 33 Seymour Place London W1H 5AP
Use of existing roof terrace space as an outdoor wellbeing garden in association with exi…
25/01419/FULL
2025
21 Edgware Road London W2 2JE
Display of internally illuminated fascia sign measuring 5m X 1m
25/02949/ADV
2025 Approved
Payphone Site Outside 38 Edgware Road London W1H 7EP
Installation of an open access Communication Hub, following the removal of an existing co…
25/01191/FULL
2025 Approved
Payphone Site Outside 38 Edgware Road London W1H 7EP
Display of internally illuminated LCD portrait screen measuring 1.065m x 1.985m (Linked w…
25/01192/ADV
2024
First Floor Flat 23 Upper Berkeley Street London W1H 7QQ
Internal alterations including the removal and addition of partitions.
24/08240/LBC
2024
23 Upper Berkeley Street London W1H 7QQ
Internal alterations including replacement of existing flat entrance doors to the basemen…
24/08221/LBC
2024
Halcyon London International School 33 Seymour Place London W1H 5AP
Internal alterations and refurbishments to West London Synagogue including installation o…
24/08169/LBC
2024
Flat 3 Third Floor 29 Great Cumberland Place London W1H 7LF
Internal alterations to layout involving alterations to walls to provide an ensuite and a…
24/08149/LBC
2024
22 Seymour Place London W1H 7NJ
Installation of a brick clad replacement extract riser on the rear elevation to terminate…
24/08089/FULL
2024
23 Upper Berkeley Street London W1H 7QQ
Replacement of the existing first floor balcony to the front elevation.
24/07678/FULL
2024 Approved
Shop At A 60 Seymour Street London W1H 7JN
Alterations to Seymour Place and Seymour Street elevations including the insertion of fou…
24/00254/FULL
2024 Refused
Shop At A 60 Seymour Street London W1H 7JN
Use of two areas of the public highway measuring 3m x 1.1m and 4.5m x 1.6m for the placin…
24/00233/TCH
2024 Approved
20 Seymour Place London W1H 7NH
Display for a temporary period of six months of a non-illuminated estate agent board atta…
24/02868/AD7
2024 Approved
36 Edgware Road London W2 2EH
Display of one internally illuminated fascia sign measuring 3.38m x 0.43m and one interna…
24/00345/ADV
2024 Approved
36 Edgware Road London W2 2EH
Installation of a new shopfront including new aluminium automatic telescopic sliding door.
24/00346/FULL
2023 Approved
36 Edgware Road London W2 2EH
Installation of two louvres to the rear of the existing ground floor commercial unit (Uni…
23/08590/FULL
2016 Refused
54 Edgware Road London W2 2EH
Display of illuminated digital panel, measuring 1.650m x 0.928m, as part of new telephone…
16/11395/ADV
2016 Refused
27 Edgware Road London W2 2JE
Display of illuminated digital panel, measuring 1.650m x 0.928m, as part of new telephone…
16/10282/ADV
2017 Refused
Payphone Site Outside 54 Edgware Road London W2 2EH
Replacement of existing telephone kiosk with new kiosk.
17/03760/TELCOM
2016 Approved
33 Seymour Place London W1H 5AP
Erection of a two storey roof extension on the northern building for use as five resident…
16/12027/FULL
2016 Approved
33 Seymour Place London W1H 5AP
Erection of a two storey roof extension on the northern building for use as five resident…
16/12028/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings