68 Edgware Road London W2 2EG Data via plota.co.uk

25/05313/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non illuminated external vinyls measuring 1.405m X 2.445m, 4.125m X 2.87m, 3.725m X 2.87m, 1.89m X 2.395m, 4.28m X 2.875m and 2.785m X 2.875m across the ground floor elevation of the building, including windows facing onto Edgware Road and Upper Berkeley Street from 11 August 2025 to 10 August 2026. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Jul 2025
✓
Approved
13 Aug 2025

Approved on 13 Aug 2025 · Delegated Decision · Last checked 31 Oct 2026

Documents 18

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 13 Aug 2025 View ↗

Plans & drawings 4

PDF LOCATION PLAN - 250723 Drawing · 6 Aug 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATION PLANS Drawing · 6 Aug 2025 View ↗ PDF LOCATION PLAN - 250723 Superseded document · 30 Jul 2025 View ↗ PDF ELEVATION AND FONT SIZES PRESENTATION 260625 Superseded document · 30 Jul 2025 View ↗

Application forms 2

PDF FEECALCULATION Background Papers · 6 Aug 2025 View ↗ PDF FEECALCULATION Superseded document · 30 Jul 2025 View ↗

Other documents 10

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 7 Aug 2025 View ↗ PDF APPLICATIONFORMREDACTED Background Papers · 6 Aug 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 6 Aug 2025 View ↗ PDF AMENDMENTSUMMARY Background Papers · 6 Aug 2025 View ↗ PDF PLANNING 160725 Photo · 6 Aug 2025 View ↗ PDF APPLICANTS COVERING LETTER Background Papers · 6 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 6 Aug 2025 View ↗ PDF APPLICATIONFORMREDACTED Superseded document · 30 Jul 2025 View ↗ PDF ATTACHMENTSUMMARY Superseded document · 30 Jul 2025 View ↗ PDF PLANNING 160725 Superseded document · 30 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 11

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.10
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Edgware Road South
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
27 listed buildings within 150 m
Nearest: West London Synagogue, Grade II, 12 m away · 27 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Conservation area 11 m away: Portman Estate
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
National infrastructure project 88 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area271 m² (2,917 sq ft)
Energy ratingD (asset rating 90)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in December 2012, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W2 2EG
Received
30 Jul 2025
Validated
30 Jul 2025
Ward
Marylebone
Case officer
Show
Target decision
24 Sept 2025
Decision
Application Permitted
Decision date
13 Aug 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 14 days from validation, 28 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 31 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14213116
Planning Portal ref
PP-14213116
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Approved
Details and samples of the facing materials you will use, including glazing, and elevatio…
24/07805/ADFULL
2021 Approved
Use of lower ground and ground floors of 68-70 Edgware Road and 72-74 Edgware Road as a r…
21/00890/CLOPUD
Within ~100m

Nearby activity

2025 Approved
29 Edgware Road London W2 2JE
Display of one internally illuminated fascis sign measuring 1m x 4.9m and one internally…
25/05865/COADV
2025
22 Seymour Place London W1H 7NJ
Retention of the existing extract duct with brick cladding and associated fans, and duct…
25/06754/FULL
2025
90 - 100 Edgware Road London W2 2EA
Display X19 non-illuminated signage on the shopfront windows measuring X2 signs measuring…
25/06394/ADV
2025 Approved
90 - 100 Edgware Road London W2 2EA
Alterations to shopfront.
25/03771/FULL
2025 Approved
21 Edgware Road London W2 2JE
Replacement shopfront.
25/04231/FULL
2025 Approved
Halcyon London International School 33 Seymour Place London W1H 5AP
Use of existing roof terrace space as an outdoor wellbeing garden in association with exi…
25/01419/FULL
2025
Flat 3 14 Connaught Square London W2 2HG
Addition of a decorative metal air vent to the front elevation of Flat 3, 14 Connaught Sq…
25/01696/FULL
2025
Flat 3 14 Connaught Square London W2 2HG
Addition of a decorative metal air vent to the front elevation of Flat 3, 14 Connaught Sq…
25/01697/LBC
2024
Halcyon London International School 33 Seymour Place London W1H 5AP
Internal alterations and refurbishments to West London Synagogue including installation o…
24/08169/LBC
2024
22 Seymour Place London W1H 7NJ
Installation of a brick clad replacement extract riser on the rear elevation to terminate…
24/08089/FULL
2024
Garfield House 86 - 88 Edgware Road London W2 2EA
Dual use of part of the first and third floor as office (Class E), and/or training and co…
24/05986/FULL
2024 Approved
20 Seymour Place London W1H 7NH
Display for a temporary period of six months of a non-illuminated estate agent board atta…
24/02868/AD7
2024 Approved
36 Edgware Road London W2 2EH
Installation of a new shopfront including new aluminium automatic telescopic sliding door.
24/00346/FULL
2024
Dudley Court Upper Berkeley Street London W1H 5QA
Installation of 2 condensor units and kitchen extract fan at main roof level and 4 conden…
24/00481/FULL
2023 Approved
76 Bryanston Court 137 George Street London W1H 7HD
Replacement of seven existing windows with slimline double-glazed timber framed sash wind…
23/06632/FULL
2023 Approved
27 Upper Berkeley Street London W1H 7QN
Use of part basement, part ground and first to fourth floor as four residential flats (Cl…
23/04458/FULL
2023 Approved
27 Upper Berkeley Street London W1H 7QN
External alterations including the creation of a roof terrace enclosed with railings with…
23/04459/LBC
2023 Approved
11 Wythburn Place London W1H 7BU
Replacement of all front windows, like-for-like with double glazed timber sashes, and rea…
23/05429/FULL
2023
27 Upper Berkeley Street London W1H 7QN
Replacement shopfronts at Seymour Place and Upper Berkeley Street facades and internal al…
23/06296/LBC
2023
27 Upper Berkeley Street London W1H 7QN
Replacement shopfronts at Seymour Place and Upper Berkeley Street facades. (Linked with 2…
23/06295/FULL
2016 Refused
72-74 Edgware Road London W2 2EG
Use of ground and basement levels as restaurant (Class A3).
16/04272/FULL
2016 Approved
52 Upper Berkeley Street London W1H 7QW
Replacement of the main entrance door.
16/04039/FULL
2016 Approved
52 Upper Berkeley Street London W1H 7QW
Replacement of the main entrance door.
16/04040/LBC
2016 Approved
43 Edgware Road London W2 2JE
Replacement of shop front and awning.
16/01755/FULL
2016 Approved
46-47 Upper Berkeley Street London W1H 5QN
Internal refurbishment of ground and basement floors, including removal of existing demou…
16/02708/CLLB
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.