Three sponsorship boards at Lowman Way Roundabout, The Mease, Hilton

What was proposed

Three non-illuminated sponsorship boards were proposed at key points around the roundabout, mounted on metal posts.

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Lowman Way Roundabout, The Mease, Hilton DE65 5LJ Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of three sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The proposal It is proposed to display three sponsorship advertisement boards at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

Officer report

Planning history

No relevant planning history was identified for the site.

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health No objection…”

Officer report

The officers’ recommendation

Approval was recommended because the small, unilluminated boards were considered unlikely to harm visual amenity, public safety or highway safety.

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area. The display of the three low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”

Officer report

Consultation responses

Environmental Health raised no objection, while the parish council objected; the highway authority’s late response found no unacceptable highway safety impact.

“Derbyshire County Highway Authority Comments not received at time of drafting. Hilton Parish Council Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

Officer report

Who addressed the committee

The planning officer presented the application, and the local ward member said residents had raised no objections.

Members’ consideration

Members considered the application and supported the officer’s recommendation.

“Members considered the Application and supported the officer’s recommendations.”

Minutes

The decision

The application was approved in line with the recommendation in the report.

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity.”

Minutes

Approval conditions

Approval required the works to follow the submitted plans and required permission from the site owner before displaying advertisements.

“Reason: For the avoidance of doubt in accordance with Policy BNE9 of the Adopted Local Plan. 2. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Reason: In accordance with the requirements of Schedule 2 of the of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

“Compliance with the following is necessary: (i) No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission; (ii) No advertisement shall be sited or displayed so as to: (a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); (b) obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to…”

Officer report