14 Hallam Street London W1W 6JG Data via plota.co.uk

25/06730/AD7 - Advert Application-Regulat. 7 Area (AD7) Approved

Proposal

Display for a temporary period of six months of a non-illuminated estate agent board located on the railings infront of the building, measuring 0.45m x 0.6m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
18 Sept 2025
✓
Validated
30 Sept 2025
✓
Approved
14 Oct 2025

Approved on 14 Oct 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT 7 CONSENT [PE] Decision Notice · 14 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 14 Oct 2025 View ↗

Statements & assessments 1

PDF PROPOSAL Ventilation/Extraction statement · 18 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORM Application Form · 18 Sept 2025 View ↗ PDF FEECALCULATION Background Papers · 18 Sept 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 30 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 24 Sept 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 18 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Harley Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
25 listed buildings within 150 m
Nearest: Broadcasting House, Grade II*, 28 m away · 1 Grade I, 5 Grade II*, 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 25 with distances
Historic England ↗
Also on the record
National infrastructure project 1714 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £3,850,000 in April 2024. Other property, freehold.

23 April 2024£3,850,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area502 m² (5,403 sq ft)
Energy ratingE (asset rating 109)
UseB1 Offices and Workshop businesses
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in July 2017, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application-Regulat. 7 Area (AD7)
Postcode
W1W 6JG
Received
18 Sept 2025
Validated
30 Sept 2025
Ward
West End
Case officer
Show
Target decision
25 Nov 2025
Decision
Application Permitted
Decision date
14 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 14 days from validation, 24 days faster than Westminster's median of 38 for advertisement consent. Approved, as 83% of advertisement consent here are.

70%decided within 8 weeks
83%approved
1,025decided in the last year

Plota live figures for advertisement consent decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14343178
Planning Portal ref
PP-14343178
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2017 Approved
Dual/alternative use of the basement, ground, 1st, 2nd, 3rd and 4th floors as either offi…
17/10857/FULL
2017 Withdrawn
Dual/alternative use of the basement, ground, 1st, 2nd, 3rd and 4th floors as either offi…
17/06738/FULL
Within ~100m

Nearby activity

2025 Approved
Christchurch Gardens Victoria Street London SW1H 0AY
Display of one externally illuminated 15ft Christmas Tree with lights measuring 6.6m x 2m…
25/05275/ADV
2025 Approved
8 - 10 Hallam Street London W1W 6JE
Change of Use of 10 Hallam Street, a Commercial, Business, Services (Use Class E) to Dwel…
25/03482/P3JPA
2025 Approved
8 - 10 Hallam Street London W1W 6JE
Change of Use of 8 Hallam Street, a Commercial, Business, Services (Use Class E) to Dwell…
25/03481/P3JPA
2025 Approved
Horse And Groom Public House 128 Great Portland Street London W1W 6PS
Display of non-illuminated hanging sign measuring 1.4m x 0.97m
25/03838/ADV
2025
28 Portland Place London W1B 1LY
Replacement of external modern staircase dome and installation of new internal chimneypie…
25/00558/LBC
2024
107 - 109 Great Portland Street London W1W 6QG
Installation of louvres to existing plant rooms at roof level.
24/08012/FULL
2024 Approved
De Walden Court 85 - 89 New Cavendish Street London W1W 6XD
Display for a temporary period of six months of a non-illuminated 'to let' board attached…
24/06732/AD7
2024 Approved
Wogan House 99 Great Portland Street London W1W 7NY
Removal of existing mechanical and electrical plant equipment and introduction of new con…
24/00953/FULL
2023 Approved
Ground Floor 106 Great Portland Street London W1W 6PF
Display of non-illuminated awning measuring 1.55m x 4.59m.
23/07681/ADV
2023 Approved
Basement And Ground Floor 102 Great Portland Street London W1W 6PD
New metal louvres to shopfront.
23/01766/FULL
2023
125 Great Portland Street London W1W 6AX
Removal of the ATMs, installation of timber boards in their place, and installation of 1…
23/06152/FULL
2023 Approved
Harford House 101 - 103 Great Portland Street London W1W 6QE
Installation of replacement external rooftop plant.
23/03307/FULL
2023 Approved
12 Hallam Street London W1W 6JF
Replacement of windows with double glazed timber windows; installation of air conditionin…
23/02806/FULL
2023 Approved
28 Portland Place London W1B 1LY
Flexible/alternative use of the building for either institutional use (sui generis), or a…
23/02257/FULL
2023 Approved
116 Great Portland Street London W1W 6PP
Display for a temporary period of six months of a non-illuminated estate agent board loca…
23/02905/AD7
2023 Withdrawn
116 Great Portland Street London W1W 6PP
Display for a temporary period of six months of a non-illuminated estate agent board loca…
23/02903/AD7
2023 Approved
Basement And Ground Floor 102 Great Portland Street London W1W 6PD
Display of an externally illuminated fascia sign measuring 0.61m x 0.95m and an internall…
23/01767/ADV
2022 Approved
112-114 Great Portland Street London W1W 6PH
Replacement of existing outward opening entrance door with new outward opening entrance d…
22/06607/FULL
2022 Withdrawn
12 Hallam Street London W1W 6JF
Replacement of windows with double-glazed timber sash windows at the front and aluminium…
22/05297/FULL
2022
Flat 1 108 Great Portland Street London W1W 6PG
Replacement of first floor window with a door for access to terrace and replacement of wo…
22/06078/FULL
2018 Approved
36-40 Hallam Street London City Of Westminster W1W 6NW
Installation of two platform lifts to provide disabled access to the Great Portland Stree…
18/09479/FULL
2018 Approved
1 Duchess Street London W1W 6AN
Display for a temporary period of six months of a non-illuminated estate agents board att…
18/09228/AD7
2018 Approved
116 Great Portland Street London W1W 6PJ
Display for a temporary period of six months of a non-illuminated estate agent board loca…
18/09706/AD7
2018 Refused
Payphone At Junction Of Great Portland Street And Gildea Street London
Display of two internally illuminated digital LCD screens, one on each side of a freestan…
18/07276/ADV
2018 Refused
Payphone At Junction Of Great Portland Street And Gildea Street London
Removal of existing BT payphone kiosks and the erection of a freestanding ('InLink') stru…
18/07275/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.