43 Upper Brook Street London W1K 7QR Data via plota.co.uk

25/04999/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 0.8m X 0.325m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
18 Jul 2025
✓
Approved
26 Sept 2025

Approved on 26 Sept 2025 · Delegated Decision · Last checked 29 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 29 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 29 Sept 2025 View ↗

Plans & drawings 2

PDF HARTBRIGHTS 001 Drawing · 18 Jul 2025 View ↗ PDF SITE LOCATION AND BLOCK PLAN Drawing · 18 Jul 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 18 Jul 2025 View ↗ PDF FEECALCULATION Background Papers · 18 Jul 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 31 Jul 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 24 Jul 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 18 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 11

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
56 listed buildings within 150 m
Nearest: 47, Upper Brook Street W1, Grade II, 27 m away · 1 Grade I, 4 Grade II*, 51 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 56 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 174 m away: Grosvenor Square; National infrastructure project 1785 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

16 Oct 2026Pending

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1K 7QR
Received
18 Jul 2025
Validated
18 Jul 2025
Ward
West End
Case officer
Show
Target decision
12 Sept 2025
Decision
Application Permitted
Decision date
26 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
MORENO MASEY LTD

How this decision compares

Decided in 70 days from validation, 28 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 29 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14163988
Planning Portal ref
PP-14163988
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
35 Upper Brook Street London W1K 7QH
Installation of trellises to the rear terrace of the building. (Linked to 25/07350/FULL)
25/07351/LBC
2025
35 Upper Brook Street London W1K 7QH
Installation of trellises to the rear terrace of the building. (Linked to 25/07351/LBC)
25/07350/FULL
2025
1 Culross Street London W1K 2DL
Excavation of a basement beneath 1A Culross Street, two vents at roof level and a single…
25/04814/FULL
2025
80 Park Street London W1K 6NQ
Alterations to the main entrance to include replacement of the external entrance door; re…
25/03677/FULL
2025
20 Upper Brook Street London W1K 7PX
The construction of a single-storey storey roof extension, refurbishment of the existing…
25/03584/FULL
2025
20 Upper Brook Street London W1K 7PX
The construction of a single-storey storey roof extension, refurbishment of the existing…
25/03585/LBC
2025
18 Upper Brook Street London W1K 7PU
Internal refurbishment of office space including installation of plant within enlarged en…
25/03222/LBC
2025
18 Upper Brook Street London W1K 7PU
Internal refurbishment of office space including installation of plant within enlarged en…
25/03221/FULL
2024
96 Park Street London W1K 6NY
Erection of single-storey roof extension to enlarge the existing fourth floor flats inclu…
24/09049/FULL
2024
36 Upper Brook Street London W1K 7QJ
Display for a temporary period of six months of a non-illuminated estate agent board atta…
24/05173/AD7
2024
Flat 9 16 Upper Brook Street London W1K 7PT
Creation of additional conservatory for flat 9, alterations to the existing conservatory…
24/04883/FULL
2024
31 Culross Street London W1K 7HF
Installation of three external air conditioning units on second and third floor rear terr…
24/03998/FULL
2024
14 Culross Street London W1K 2DZ
Demolition of the glazed conservatory at the rear of the top storey and creation of new r…
24/03063/FULL
2023 Approved
Blackburne's Mews London
1 x rowan (T279): Fell and remove stump
23/07362/TCA
2023
20 Upper Brook Street London W1K 7PX
The construction of a pergola in the rear garden. (Retrospective, Linked with 23/08350/FU…
23/08351/LBC
2023
20 Upper Brook Street London W1K 7PX
The construction of a pergola in the rear garden (Retrospective, Linked with 23/08351/LBC)
23/08350/FULL
2023 Approved
Blackburne House 1A Culross Street London W1K 2DL
Excavation of a basement beneath 1A Culross Street and two vents at roof level (Blackburn…
23/05900/FULL
2023 Approved
Blackburne's Mews London
1 x crab apple (T281): Lift low canopy to provide 2.5 m clearance over footpath pruning s…
23/04891/TCA
2022 Approved
70 Park Street London W1K 2JT
Rear infill extension at lower ground floor light well, replacement of existing dormer ro…
22/07392/LBC
2022 Approved
70 Park Street London W1K 2JT
Infill extension at rear lower ground floor light well, replacement of existing dormer ro…
22/07391/FULL
2018 Approved
47 Upper Brook Street London W1K 2BW
Replacement paving in front lightwell, partial infill of front lightwell to link basement…
18/01884/FULL
2018 Approved
11 Upper Brook Street London W1K 6PB
Display for a temporary period of six months of a non-illuminated estate agent board loca…
18/05567/AD7
2018 Approved
25 Upper Brook Street London W1K 7QD
Display for a temporary period of six months of a non-illuminated estate agent board atta…
18/04478/AD7
2018 Refused
52 Upper Brook Street London W1K 2BU
Erection of a single storey extension at rear third floor level with associated internal…
18/03112/LBC
2018 Refused
52 Upper Brook Street London W1K 2BU
Erection of a single storey extension at rear third floor level for use in association wi…
18/03111/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings