268 Harrow Road London W2 5ES Data via plota.co.uk

26/06714/ADV - Advert Application (ADV) Pending

Proposal

Display of an internally illuminated double sided bus-stop digital advertisement screen capable of static and dynamic content display with automatic rotation of images to bus shelter on pavement outside 268-270 Harrow Road. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
1 Oct 2026
Decision
Expected by 26 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 30 Oct 2026 and 15 Nov 2026, from Westminster's recent signs and adverts.

Site constraints 5

2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square; National infrastructure project 1990 m away: London Strategic Heat Main Project, at pre-application.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
W2 5ES
Received
1 Oct 2026
Validated
1 Oct 2026
Ward
Westbourne
Case officer
Show
Target decision
26 Nov 2026
Applicant
Show
Agent
JCDecaux UK Ltd

Decision outlook

Day 8 of the 56-day target. Westminster usually decides signs and adverts by day 37.

Day 848 days to the 56-day target
73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 6 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15264289
Planning Portal ref
PP-15264289
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026