Chiswick Roundabout, Great West Road, London, Data via plota.co.uk

P/2026/1536 - Advertisement Application REGISTERED: Under Assessment

Proposal

Installation of two replacement internally illuminated advertising structures and four internally illuminated displays with associated logo boxes Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
21 May 2026
✓
Validated
8 Jun 2026
Decision
Expected by 3 Aug 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 123.

The consultation period closed on 16 Jun 2026.

Documents 20

All documents on the council site ↗

Site constraints 7

Article 4 direction
Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Conservation area about 38 m away: Wellesley Road; National infrastructure project about 1560 m away: Thames Tideway Tunnel; Local nature reserve about 488 m away: Gunnersbury Triangle; Inside the Hounslow built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
W4 4DP
Received
21 May 2026
Validated
8 Jun 2026
Ward
Chiswick Gunnersbury|Chiswick Riverside
Case officer
Show
Applicant
Show

Decision outlook

Day 123, past the statutory target. 93% of signs and adverts in Hounslow are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 12367 days past the 56-day target
75%decided within 8 weeks
66%approved
73decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Consultation & key dates

Consultation
12 Jun 2026
Comments by
16 Jun 2026
Statutory expiry
3 Aug 2026
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026