Basement And Ground Floor 26 Noel Street London W1F 8GY Data via plota.co.uk

25/07312/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 4110mm X 544mm (Split decision) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
23 Jun 2025
✓
Validated
23 Sept 2025
✓
Approved
14 Oct 2025

Approved on 14 Oct 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 14 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 14 Oct 2025 View ↗

Plans & drawings 3

PDF EXTERNAL SIGNAGE Drawing · 23 Sept 2025 View ↗ PDF EXISTING AND PROPOSED FRONT ELEVATIONS Drawing · 18 Aug 2025 View ↗ PDF LOCATIONPLAN Drawing · 23 Jun 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 23 Jun 2025 View ↗ PDF FEECALCULATION Background Papers · 23 Jun 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Oct 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 23 Jun 2025 View ↗

All documents on the council site ↗

Site constraints 10

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
47 listed buildings within 150 m
Nearest: 5, Noel Street W1, Grade II, 18 m away · 45 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 47 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 1013 m away: Thames Tideway Tunnel
The site is 1013 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 5 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 8GY
Received
23 Jun 2025
Validated
23 Sept 2025
Ward
West End
Case officer
Show
Target decision
18 Nov 2025
Decision
Application Permitted
Decision date
14 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
cds wilman

How this decision compares

Decided in 21 days from validation, 21 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Refused
Display of an internally illuminated projecting sign measuring 0.62m x 0.5m (Split decisi…
25/04258/ADV
Within ~100m

Nearby activity

2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Display of internally illuminated fascia sign measuring 1.5m X 0.4m and non illuminated p…
25/07483/ADV
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07481/FULL)
25/07482/LBC
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07482/LBC)
25/07481/FULL
2025 Approved
37 Berwick Street London W1F 8RS
Installation of a new openable shopfront including new doors and a retractable awning on…
25/04220/FULL
2025
109 Oxford Street London W1D 2HQ
Display of one internally Illuminated fascia sign measuring 0.7m x 4.019m and one interna…
25/07035/ADV
2025 Approved
47 Berwick Street London W1F 8SJ
Reinstatement and replacement of part of the internal staircase and associated internal w…
25/05503/LBC
2025 Approved
111 Oxford Street London W1D 2HJ
Display of internally illuminated hanging sign measuring 0.60m x 0.60m; internally illumi…
25/05871/ADV
2025
Flat 3 69 Berwick Street London W1F 8SY
Replacement of existing orangery at fifth floor level (like-for-like) with timber and dou…
25/05246/FULL
2025 Approved
73 - 74 Berwick Street London W1F 8TQ
Renewal of display for a temporary period of six months of a non-illuminated estate agent…
25/04423/AD7
2025 Approved
47 Berwick Street London W1F 8SJ
Refurbishment and replacement of floorboards.
25/01431/LBC
2025
7A D'arblay Street London W1F 8DF
Installation of replacement windows to front and rear elevations.
25/01838/FULL
2024 Approved
Waverley House 7 - 12 Noel Street London W1F 8GH
Installation of 6no antennas on tripods fixed to steel grillage, 1no. 0.6m dish, 1no. 0.3…
24/07091/TELNOT
2024
Ground Floor 21A Noel Street London W1F 8GR
Display for a temporary period of six months of a non-illuminated 'to let' board located…
24/07537/AD7
2024
40 Berwick Street London W1F 8RX
Dual / alternative use of the first floor for either residential (Class C3) use or office…
24/07511/FULL
2024 Approved
The Ampersand Building 178 Wardour Street London W1F 8FY
Display of three vinyls on glazing measuring 4m x 3.5m for a temporary period from 14 Oct…
24/07074/ADV
2024
5 Noel Street London W1F 8GD
Display of A Board measuring 0.9m x 0.7m
24/06737/ADV
2024
155 Wardour Street London W1F 8WG
Two awnings on the front elevation at ground floor level
24/05370/ADV
2024
48 Berwick Street London W1F 8JD
Alterations to existing shopfront. (Linked with 24/03473/LBC)
24/04063/FULL
2024
48 Berwick Street London W1F 8JD
Display of externally illuminated fascia sign (with edge-lit lettering) measuring 0.7m x…
24/04064/ADV
2024
16 Noel Street London W1F 8GL
Alterations to shopfront
24/03814/FULL
2021 Approved
37 Berwick Street London W1F 8RS
Installation of a replacement door at ground floor level on the Berwick Street frontage.
21/02575/FULL
2021 Approved
45 Berwick Street London W1F 8SF
Installation of a new openable shopfront on both Berwick Street and Noel Street elevation…
21/03553/FULL
2021 Approved
48 Berwick Street London W1F 8JD
Demolition of canopy, replacement of glazed lantern at rear of building, replacement roof…
21/03551/LBC
2021 Approved
48 Berwick Street London W1F 8JD
Demolition of canopy, replacement of glazed lantern at rear of building, replacement roof…
21/03550/FULL
2021 Approved
45 Berwick Street London W1F 8SF
Erection and installation of extract duct on rear elevation
21/02370/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use