Primark, WIMBLEDON QUARTER, 4 Queen's Road, Wimbledon, Merton, SW19 8ND Data via plota.co.uk

Pending 26/ADV/1714 - Advertisement Consent
Council
Date received
28 Aug 2026
Postcode
SW19 8ND
Type
Advertisement Consent

Description

Advert consent for 2 x fascia signs (illuminated lettering on a non-illuminated panel) Data via plota.co.uk

Last checked

Decision outlook

Plota predicts a decision around 29 Oct 2026, from Merton's recent advertisement consent.

Day 17 of the 56-day target. Merton usually decides advertisement consent by day 62.

Day 1745 days to the predicted decision (day 62)
31%decided within 8 weeks
94%approved
16decided in the last year

Plota live figures for advertisement consent decided by Merton in the last twelve months, from validation. Merton decision record →

Site constraints 6

Wimbeldon Broadway conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Heritage at risk: The Broadway
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
Air quality management area: Merton AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Wimbledon
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Merton built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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About Plota's data service
Merton
Planning Authority Score
4.5/10
Below average
#173 of 296 councils
Relevant to this application:
Other decisions

Merton ranks #196 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Merton decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #135 of 296
92%
Householder approved
Above avg (90%) #158 of 296
57%
Decided in 8 weeks
Below avg (63%) #196 of 296
39%
Extended time limit
Below avg (41%) #139 of 296
54%
Minor dwellings approved
82 decided (1-9 homes)
100%
Major dwellings approved
11 decided (10+ homes)
83%
Change of use approved
24 decided
1,079
Total decisions
115 refused in the year to March 2026