33B-33C King's Road, London, SW3 4LX Data via plota.co.uk

CA/25/05598 - Advertisement consent Approved

Proposal

Internally illuminated ticker tape within existing store shop window Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Oct 2025
✓
Approved
4 Nov 2025

Approved on 4 Nov 2025 · Last checked 23 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 10

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: King's Road (east)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 335 m away: Thames Tideway Tunnel
The site is about 335 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 408 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
27 listed buildings within 150 m of the postcode pin
Nearest: 74-108, King's Road Sw3, Grade II, about 34 m from the postcode pin · 2 Grade II*, 23 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Registered park or garden about 82 m away: ROYAL HOSPITAL, CHELSEA and RANELAGH GARDENS
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Conservation area about 20 m away: Royal Hospital
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Tree preservation order about 20 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 4LX
Received
6 Oct 2025
Validated
6 Oct 2025
Ward
Royal Hospital
Case officer
Show
Target decision
1 Dec 2025
Decision
Granted
Decision date
4 Nov 2025
Applicant
Show

How this decision compares

Decided in 29 days from validation, 40 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
28 Oct 2025

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Removal of current graphic vinyl to entire shopfront. Stone facade to be exposed and retu…
CA/23/07215
2023 Approved
Removal of current graphic vinyl to entire shopfront. Stone facade to be exposed and retu…
PP/23/07214
Within ~100m

Nearby activity

2025 Approved
3 Anderson Street, London, SW3 3LU
Infill rear extension; repair and replacement of glass panes on front facade windows - ra…
LB/25/06608
2025 Approved
3 Anderson Street, London, SW3 3LU
Infill rear extension; repair and replacement of glass panes on front facade windows - ra…
PP/25/06633
2025 Approved
6 Duke Of York Square, London, SW3 4LY
Installation of 1no fascia sign with bronze toned brass individual letters reading 'Soho…
LB/25/06541
2025 Approved
6 Duke Of York Square, London, SW3 4LY
Installation of 1no fascia sign with bronze letters reading 'Soho Home'
CA/25/06540
2025 Withdrawn
Units 1A and 1B, 35 King's Road, 39, 41, 47 King's Road and 1 Royal Avenue, London SW3
Installation of air condenser unit, serving ground floor unit at No. 39 Kings Road, with…
PP/25/04841
2025 Approved
Flat 93, Whitelands House, Cheltenham Terrace, London, SW3 4RA
Replacement of all external doors and windows to match existing.
PP/25/05436
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
New signage to a replacement shop front, including a back halo lit fascia signage, an ill…
CA/25/05017
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
Internal alterations within retail unit, including; partition layout and ceiling height…
PP/25/05010
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
Internal alterations within retail unit, including; partition layout and ceiling height…
LB/25/05011
2025 Approved
21 Coulson Street, London, SW3 3NA
Replacement of roof finishes and insulation to flat roof areas. Replacement rooflight. Le…
LB/25/03958
2025 Approved
21 Coulson Street, London, SW3 3NA
Replacement of roof finishes and insulation to flat roof areas. Replacement rooflight. Le…
PP/25/03957
2025 Approved
96 King's Road, London, SW3 4TZ
Refurbishment of shop across all floor levels; replacement of shopfront and display of si…
LB/25/03561
2025 Approved
96 King's Road, London, SW3 4TZ
Refurbishment of shop across all floor levels; replacement of shopfront and display of si…
PP/25/03560
2025 Approved
39 King's Road, London, SW3 4NB
Change of use of premises from Class E(b)(restaurant) to Class E(a)(retail); replacement…
PP/25/02404
2025 Withdrawn
Units 1A and 1B, 35 King's Road and 39, 41 and 47 King's Road, London SW3
Installation of air condenser unit, serving the ground floor unit at No.39 Kings Road, wi…
PP/25/03565
2025 Approved
4 Anderson Street, London, SW3 3LU
External alterations including removal of two storey conservatory at rear and replacement…
LB/25/02255
2025 Approved
4 Anderson Street, London, SW3 3LU
External alterations including removal of two storey conservatory at rear and replacement…
PP/25/02254
2025 Approved
39 King's Road, London, SW3 4NB
Change of use of premises from Class E(b)(restaurant) to Class E(a)(retail); replacement…
CA/25/02405
2025 Approved
Basement And Ground Floor, 82 King's Road, London, SW3 4TZ
Erection of temporary printed pvc banner with hems and eyelets at 5045mm x 800mm with cab…
CA/25/02932
2025 Approved
Flat 78, Whitelands House, Cheltenham Terrace, London, SW3 4QZ
Proposed replacement of single-glazed balcony door with double-glazed unit to match exist…
PP/25/01834
2018 Withdrawn
114-116 King's Road, LONDON, SW3 4TX
Alterations to shopfront, relocation of healthcare (Class D1) entrance, sub-division of r…
PP/18/06034
2018 Approved
35 Walpole Street, LONDON, SW3 4QS
Creation of rear extension at lower ground floor level within rear lightwell and undernea…
PP/18/06084
2018 Withdrawn
Pavement o/s 104 King's Road, London, SW3 4TZ
***WITHDRAWN*** Removal of 1 existing BT call box and replacement with one 'InLink' inter…
PA/18/05905
2018 Withdrawn
Pavement o/s 104 King's Road, LONDON, SW3 4TZ
***WITHDRAWN*** Installation of 2 internally illuminated digital LED display screens, one…
CA/18/05906
2018 Approved
39 King's Road, LONDON, SW3 4NB
Installation of maroon fascia sign on front elevation with white illuminated lettering an…
CA/18/04956
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings