6 Duke Of York Square, London, SW3 4LY Data via plota.co.uk

CA/25/06540 - Advertisement consent Approved
Signs & adverts

Proposal

Installation of 1no fascia sign with bronze letters reading 'Soho Home' Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
5 Nov 2025
✓
Approved
16 Mar 2026

Approved on 16 Mar 2026 · Last checked 22 Oct 2026

Documents

View the documents on the council's website ↗

Licence at this address

  • Licence Soho Home Ground by Coco Premises licence · in force since 28 Sep 2021 Licensed hours: alcohol until 22:00

Licensed hours are what the licence permits, not opening times.

Site constraints 10

25 listed buildings within 150 m of the postcode pin
Nearest: Chapel to Duke of York's Headquarters, Grade II*, the postcode pin is inside its outline · 3 Grade II*, 18 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 25 with distances
Historic England ↗
Royal Hospital conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: King's Road (east)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 338 m away: Thames Tideway Tunnel
The site is about 338 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 359 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 132 m away: ROYAL HOSPITAL, CHELSEA and RANELAGH GARDENS; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 4LY
Received
5 Nov 2025
Validated
5 Nov 2025
Ward
Royal Hospital
Case officer
Show
Target decision
31 Dec 2025
Decision
Granted
Decision date
16 Mar 2026
Applicant
Show

How this decision compares

Decided in 131 days from validation, 64 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 92% of signs and adverts here are.

42%decided within 8 weeks
92%approved
287decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
2 Dec 2025

Historical activity at this location

33 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of 1no fascia sign with bronze toned brass individual letters reading 'Soho…
LB/25/06541
2021 Approved
Internal alterations to the modern internal fabric
LB/21/05720
2021 Refused
Installation of non illuminated three dimensional brass fascia sign pinned to Duke of Yor…
CA/21/04275
2021 Refused
Installation of 2 No. removable stainless steel brackets for the hanging of flags on cros…
LB/21/02673
2017 Approved
Alterations to two non-illuminated signs to front and side of building.
LB/17/03987
2017 Approved
Alterations to two non-illuminated fascia signs to front and side of building.
CA/17/04028
2017 Withdrawn
Internal alteration to basement and ground floor.***WITHDRAWN***
LB/17/02269
2016 Withdrawn
Erection of temporary non-illuminated fascia sign on front elevation. ***WITHDRAWN***
CA/16/02540
Within ~100m

Nearby activity

2025 Approved
Flat 93, Whitelands House, Cheltenham Terrace, London, SW3 4RA
Replacement of all external doors and windows to match existing.
PP/25/05436
2025 Approved
33B-33C King's Road, London, SW3 4LX
Internally illuminated ticker tape within existing store shop window
CA/25/05598
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
New signage to a replacement shop front, including a back halo lit fascia signage, an ill…
CA/25/05017
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
Internal alterations within retail unit, including; partition layout and ceiling height…
PP/25/05010
2025 Approved
Basement And Ground Floors, 102 King's Road, London, SW3 4TZ
Internal alterations within retail unit, including; partition layout and ceiling height…
LB/25/05011
2025 Approved
60-62 King's Road and 14 Blacklands Terrace, London, SW3 4UD
Refurbishment of office floorspace including an extension and creation of a terrace; shop…
PP/25/03726
2025 Approved
96 King's Road, London, SW3 4TZ
Refurbishment of shop across all floor levels; replacement of shopfront and display of si…
LB/25/03561
2025 Approved
96 King's Road, London, SW3 4TZ
Refurbishment of shop across all floor levels; replacement of shopfront and display of si…
PP/25/03560
2025 Approved
Basement And Ground Floor, 82 King's Road, London, SW3 4TZ
Erection of temporary printed pvc banner with hems and eyelets at 5045mm x 800mm with cab…
CA/25/02932
2025 Approved
GROUND FLOOR, 52 King's Road, London, SW3 4UD
Erection of 1no. new internally illuminated fascia sign and 1no. internally illuminated p…
CA/25/02937
2025 Approved
Flat 78, Whitelands House, Cheltenham Terrace, London, SW3 4QZ
Proposed replacement of single-glazed balcony door with double-glazed unit to match exist…
PP/25/01834
2025 Withdrawn
84-86 King's Road, London, SW3 4TZ
Replacement of existing AC units (in like for like location) with new units. (Retrospecti…
LB/25/01494
2025 Withdrawn
84-86 King's Road, London, SW3 4TZ
Replacement of existing AC units (in like for like location) with new units. (Retrospecti…
PP/25/01493
2025 Approved
96 King's Road, London, SW3 4TZ
Replacement of 1No. internally illuminated fascia sign
CA/25/01164
2025 Withdrawn
96 King's Road, London, SW3 4TZ
Replacement of shopfront and signage.***WITHDRAWN***
PP/25/01163
2025 Approved
GROUND FLOOR, 52 King's Road, London, SW3 4UD
Installation of a new timber shopfront and other associated works.
PP/25/01061
2024 Approved
106-108 King's Road, London SW3 4TZ
Internal alterations at ground and basement levels, including installation of lightweight…
LB/24/07180
2024 Approved
106-108 King's Road, London SW3 4TZ
Internal alterations at ground and basement levels, including installation of lightweight…
PP/24/07179
2025 Approved
56 King's Road, London, SW3 4UD
Decoration of existing shopfront, replacement of fascia sign and installation of new hang…
PP/25/00749
2025 Approved
56 King's Road, London, SW3 4UD
Decoration of existing shopfront and replacement of fascia sign and installation of new h…
CA/25/00750
2019 Approved
Penthouse Flat 4, Whitelands House, Cheltenham Terrace, London, SW3 4QX
Replacement of air conditioning equipment with new on roof terrace.
PP/19/07797
2019
74 King's Road, London
Application for issuie of new street number proposed 74A for the flat above commericail u…
SNN/19/06630
2019 Approved
Duke of York Restaurant, 9 Duke Of York Square, London, SW3 4LY
Installation of two internally illuminated round hanging sings and two internally illumin…
CA/19/04085
2019 Approved
34 Walpole Street, London, SW3 4QS
Pruning of 1 x Wych Elm (rear).
ARB/19/02348
2019 Approved
35 Walpole Street, London, SW3 4QS
Variation of condition 2 (approved drawings) of planning permission 18/06084 (Creation of…
PP/19/00870
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings