West Hounslow Station,Bath Road, Hounslow, TW3 3DH Data via plota.co.uk

P/2026/1595 - Advertisement Application Refused

Proposal

Erection of a freestanding internally illuminated digital advertising sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
28 May 2026
✗
Refused
21 Jul 2026
Appeal
Not lodged

Refused on 21 Jul 2026 · Last checked 19 Sept 2026

Site constraints 7

Article 4 direction
Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
1 listed building within 150 m of the postcode pin; National infrastructure project about 1656 m away: M4 Junctions 3 to 12 Smart Motorway; Conservation area about 67 m away: St Paul's Church; Inside the Hounslow built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
TW3 3DH
Received
28 May 2026
Validated
28 May 2026
Ward
Heston Central
Case officer
Show
Decision
Refused
Decision date
21 Jul 2026
Applicant
Show

How this decision compares

Decided in 54 days from validation, about the council's usual 56 days. Refused, as 34% of signs and adverts here are.

75%decided within 8 weeks
66%approved
73decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
2 Jun 2026
Comments by
2 Jun 2026
Statutory expiry
23 Jul 2026
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026