Iceland Willerby Shopping Park Grange Park Lane Willerby East Riding Of Yorkshire HU10 6EB Data via plota.co.uk

26/02107/PAD - Consent to Display an Advertisement Pending Consideration

Proposal

Display 1 internally illuminated fascia sign to front elevation, 1 fascia sign to loading bay to rear and 1 Trolley Park sign with vinyls/graphics to internal face of windows/doors Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Aug 2026
✓
Validated
11 Sept 2026
Decision
Expected by 6 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 2 Nov 2026, from East Riding's recent signs and adverts.

Comments are open until 20 Oct 2026

Comment on this application ↗

Site constraints 1

Also on the record
Inside the Willerby, Anlaby and Kirk Ella built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Consent to Display an Advertisement
Postcode
HU10 6EB
Received
11 Aug 2026
Validated
11 Sept 2026
Ward
Willerby And Kirkella
Parish
Willerby Parish Council
Case officer
Show
Target decision
6 Nov 2026
Applicant
Show

Decision outlook

Day 28 of the 56-day target. East Riding usually decides signs and adverts by day 52.

Day 2828 days to the 56-day target
96%decided within 8 weeks
88%approved
52decided in the last year

Plota live figures for signs and adverts decided by East Riding in the last twelve months, from validation. East Riding decision record →

Public comments

No public comments yet.

Last counted 6 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15150014
Planning Portal ref
PP-15150014
Comments by
20 Oct 2026
Env. assessment
No
East Riding
Planning Authority Score
8.1/10
Excellent
#24 of 296 councils
Relevant to this application:
Other decisions

East Riding is one of the fastest councils in England for householder decisions, ranking #7 out of 296. Only 14% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
East Riding decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #110 of 296
92%
Householder approved
Above avg (90%) #152 of 296
95%
Decided in 8 weeks
Above avg (63%) #7 of 296
14%
Extended time limit
Below avg (41%) #9 of 296
76%
Minor dwellings approved
190 decided (1-9 homes)
95%
Major dwellings approved
42 decided (10+ homes)
86%
Change of use approved
79 decided
1,887
Total decisions
198 refused in the year to March 2026